Customer Experience

<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/04/02171317/shutterstock_2540187297-768x432.jpg" class="card-responsive-img fit-img" alt="Marketing Technology" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" fetchpriority="high" srcset="https://img.digital4.biz/wp-content/uploads/2025/04/02171317/shutterstock_2540187297-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/04/02171317/shutterstock_2540187297-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/04/02171317/shutterstock_2540187297-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/04/02171317/shutterstock_2540187297-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/04/02171317/shutterstock_2540187297-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/04/02171317/shutterstock_2540187297-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/04/02171317/shutterstock_2540187297-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/04/02171317/shutterstock_2540187297-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/04/02171317/shutterstock_2540187297-lq.jpg 30w" data-eio="l" />

STRATEGIE
Marketing Technology, come adottarle per aumentare produttività ed efficacia nell’ingaggio del cliente
05 Mag 2025
di Pierluigi Sandonnini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/04/29113550/shutterstock_2442659229-768x432.jpg" class="card-responsive-img fit-img" alt="Customer Experience Excellence" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/04/29113550/shutterstock_2442659229-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/04/29113550/shutterstock_2442659229-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/04/29113550/shutterstock_2442659229-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/04/29113550/shutterstock_2442659229-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/04/29113550/shutterstock_2442659229-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/04/29113550/shutterstock_2442659229-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/04/29113550/shutterstock_2442659229-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/04/29113550/shutterstock_2442659229-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/04/29113550/shutterstock_2442659229-lq.jpg 30w" data-eio="l" />

CX
Customer Experience Excellence: i sei pilastri della personalizzazione che definiscono il futuro del Marketing
29 Apr 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/04/09144405/Customer-Centric-Marketing-768x432.jpg" class="card-responsive-img fit-img" alt="Customer-Centric Marketing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/04/09144405/Customer-Centric-Marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/04/09144405/Customer-Centric-Marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/04/09144405/Customer-Centric-Marketing-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/04/09144405/Customer-Centric-Marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/04/09144405/Customer-Centric-Marketing-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/04/09144405/Customer-Centric-Marketing-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/04/09144405/Customer-Centric-Marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/04/09144405/Customer-Centric-Marketing-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/04/09144405/Customer-Centric-Marketing-lq.jpg 30w" data-eio="l" />

TREND
Customer-Centric Marketing: come evolvono i brand nell'era della sostenibilità e della personalizzazione della CX
10 Apr 2025
di Sofia Ferrante
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-768x432.jpg" class="card-responsive-img fit-img" alt="Marketing technology" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-lq.jpg 30w" data-eio="l" />

MARTECH
Marketing Technology, i trend 2025 e l’impatto degli Agenti AI
28 Mar 2025
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-768x432.jpg" class="card-responsive-img fit-img" alt="Content Management" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-lq.jpg 30w" data-eio="l" />

GUIDE E HOW-TO
Content Management: cos'è e come si integra in azienda
27 Mar 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/24181701/branded-content-768x432.jpg" class="card-responsive-img fit-img" alt="branded content specchio" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/24181701/branded-content-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/24181701/branded-content-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/24181701/branded-content-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/24181701/branded-content-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/24181701/branded-content-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/24181701/branded-content-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/24181701/branded-content-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/02/24181701/branded-content.jpg 1920w" data-eio="l" />

guide e how-to
Branded Content, cos’è e come farlo bene. Strategie e formati per un posizionamento del marchio innovativo e incisivo
07 Mar 2025
di Annalisa Casali
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<img width="768" height="435" src="https://img.digital4.biz/wp-content/uploads/2025/02/26101413/Pinalli-Store-Milano_Cegid-PR-3-768x435.jpg" class="card-responsive-img fit-img" alt="Pinalli" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/26101413/Pinalli-Store-Milano_Cegid-PR-3-768x435.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/26101413/Pinalli-Store-Milano_Cegid-PR-3-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/26101413/Pinalli-Store-Milano_Cegid-PR-3-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/02/26101413/Pinalli-Store-Milano_Cegid-PR-3.jpg 1000w" data-eio="l" />

SUCCESS STORY
Pinalli investe nell’omnichannel: una nuova strategia per il beauty retail
27 Feb 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="data driven marketing" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-scaled-lq.jpg 30w" data-eio="l" />

guide e how-to
Data Driven Marketing: 6 regole d'oro per il successo
26 Feb 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/27092808/shutterstock_2126386460-768x432.jpg" class="card-responsive-img fit-img" alt="Customer Management" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/27092808/shutterstock_2126386460-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/27092808/shutterstock_2126386460-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/27092808/shutterstock_2126386460-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/02/27092808/shutterstock_2126386460-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/27092808/shutterstock_2126386460-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/27092808/shutterstock_2126386460-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/02/27092808/shutterstock_2126386460-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/27092808/shutterstock_2126386460-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/27092808/shutterstock_2126386460-lq.jpg 30w" data-eio="l" />

ARTIFICIAL INTELLIGENCE
AI, engagement e personalizzazione: il futuro del Customer Management
24 Feb 2025
di Federico Parravicini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543-768x432.jpg" class="card-responsive-img fit-img" alt="strategie omnichannel" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543.jpg 1921w" data-eio="l" />

convegno osservatori
L’evoluzione delle strategie omnichannel nel customer care
24 Feb 2025
di Federico Parravicini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_-768x432.jpg" class="card-responsive-img fit-img" alt="customer care assistenza clienti" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_.jpg 1921w" data-eio="l" />

convegno osservatori
Customer care e assistenza clienti: da centro di costo a centro di valore
24 Feb 2025
di Federico Parravicini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/27093623/shutterstock_2271552677-768x432.jpg" class="card-responsive-img fit-img" alt="Customer operations" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/27093623/shutterstock_2271552677-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/27093623/shutterstock_2271552677-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/27093623/shutterstock_2271552677-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/02/27093623/shutterstock_2271552677-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/27093623/shutterstock_2271552677-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/27093623/shutterstock_2271552677-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/02/27093623/shutterstock_2271552677-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/27093623/shutterstock_2271552677-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/27093623/shutterstock_2271552677-lq.jpg 30w" data-eio="l" />

SUCCESS STORY
L’evoluzione delle Customer Operations: il caso UnipolAssistance
24 Feb 2025
di Federico Parravicini
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Customer Experience

Marketing Technology, come adottarle per aumentare produttività ed efficacia nell’ingaggio del cliente

Customer Experience Excellence: i sei pilastri della personalizzazione che definiscono il futuro del Marketing

Customer-Centric Marketing: come evolvono i brand nell'era della sostenibilità e della personalizzazione della CX

Marketing Technology, i trend 2025 e l’impatto degli Agenti AI

Content Management: cos'è e come si integra in azienda

Branded Content, cos’è e come farlo bene. Strategie e formati per un posizionamento del marchio innovativo e incisivo

Pinalli investe nell’omnichannel: una nuova strategia per il beauty retail

Data Driven Marketing: 6 regole d'oro per il successo

AI, engagement e personalizzazione: il futuro del Customer Management

L’evoluzione delle strategie omnichannel nel customer care

Customer care e assistenza clienti: da centro di costo a centro di valore

L’evoluzione delle Customer Operations: il caso UnipolAssistance

Nuove frontiere dell'AI

Dalla crisi dei social al nuovo Rinascimento: come cambia il rapporto tra tecnologia, fiducia e marketing

TIM Enterprise: come portare l’intelligenza artificiale nel customer care con un modello multicanale, integrato e governato

Qualtrics: come trasformare l’esperienza dei clienti in decisioni di business guidate dall’AI

Eudata: il limite dei modelli AI e il ruolo chiave dell’orchestrazione

Esker: come l’AI può automatizzare la gestione delle richieste clienti e migliorare i processi order-to-cash

Customer Experience

Marketing Technology, come adottarle per aumentare produttività ed efficacia nell’ingaggio del cliente

Customer Experience Excellence: i sei pilastri della personalizzazione che definiscono il futuro del Marketing

Customer-Centric Marketing: come evolvono i brand nell'era della sostenibilità e della personalizzazione della CX

Marketing Technology, i trend 2025 e l’impatto degli Agenti AI

Content Management: cos'è e come si integra in azienda

Branded Content, cos’è e come farlo bene. Strategie e formati per un posizionamento del marchio innovativo e incisivo

Pinalli investe nell’omnichannel: una nuova strategia per il beauty retail

Data Driven Marketing: 6 regole d'oro per il successo

AI, engagement e personalizzazione: il futuro del Customer Management

L’evoluzione delle strategie omnichannel nel customer care

Customer care e assistenza clienti: da centro di costo a centro di valore

L’evoluzione delle Customer Operations: il caso UnipolAssistance

Archivio Newsletter

Nuove frontiere dell'AI

Dalla crisi dei social al nuovo Rinascimento: come cambia il rapporto tra tecnologia, fiducia e marketing

TIM Enterprise: come portare l’intelligenza artificiale nel customer care con un modello multicanale, integrato e governato

Qualtrics: come trasformare l’esperienza dei clienti in decisioni di business guidate dall’AI

Eudata: il limite dei modelli AI e il ruolo chiave dell’orchestrazione

Esker: come l’AI può automatizzare la gestione delle richieste clienti e migliorare i processi order-to-cash

Codice Rss

Codice Rss