Customer Experience

<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/06/18124151/shutterstock_1953455260-768x432.jpg" class="card-responsive-img fit-img" alt="MarTech software" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" fetchpriority="high" srcset="https://img.digital4.biz/wp-content/uploads/2025/06/18124151/shutterstock_1953455260-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/06/18124151/shutterstock_1953455260-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/06/18124151/shutterstock_1953455260-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/06/18124151/shutterstock_1953455260-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/06/18124151/shutterstock_1953455260-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/06/18124151/shutterstock_1953455260-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/06/18124151/shutterstock_1953455260-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/06/18124151/shutterstock_1953455260-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/06/18124151/shutterstock_1953455260-lq.jpg 30w" data-eio="l" />

TREND
Raddoppiano le soluzioni MarTech in Italia: il CRM è la tecnologia più diffusa
18 Giu 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/06/17173738/shutterstock_2621064417-768x432.jpg" class="card-responsive-img fit-img" alt="Marketing Agentico" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/06/17173738/shutterstock_2621064417-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/06/17173738/shutterstock_2621064417-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/06/17173738/shutterstock_2621064417-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/06/17173738/shutterstock_2621064417-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/06/17173738/shutterstock_2621064417-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/06/17173738/shutterstock_2621064417-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/06/17173738/shutterstock_2621064417-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/06/17173738/shutterstock_2621064417-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/06/17173738/shutterstock_2621064417-lq.jpg 30w" data-eio="l" />

REPORTAGE DA CHICAGO
Benvenuti nell’era del Marketing Agentico: come Salesforce trasforma le interazioni con i consumatori grazie all’AI
17 Giu 2025
di Sofia Ferrante
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/06/16101109/shutterstock_1548743885-768x432.jpg" class="card-responsive-img fit-img" alt="luxury retail" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/06/16101109/shutterstock_1548743885-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/06/16101109/shutterstock_1548743885-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/06/16101109/shutterstock_1548743885-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/06/16101109/shutterstock_1548743885-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/06/16101109/shutterstock_1548743885-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/06/16101109/shutterstock_1548743885-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/06/16101109/shutterstock_1548743885-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/06/16101109/shutterstock_1548743885-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/06/16101109/shutterstock_1548743885-lq.jpg 30w" data-eio="l" />

ARTIFICIAL INTELLIGENCE
Intelligenza Artificiale nel lusso: come l’AI sta trasformando Marketing e Customer Experience
16 Giu 2025
di Giusi Disanto e  Antonio Dimitrov
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/06/06161656/shutterstock_1662873136-768x432.jpg" class="card-responsive-img fit-img" alt="Chief Marketing Officer" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/06/06161656/shutterstock_1662873136-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/06/06161656/shutterstock_1662873136-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/06/06161656/shutterstock_1662873136-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/06/06161656/shutterstock_1662873136-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/06/06161656/shutterstock_1662873136-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/06/06161656/shutterstock_1662873136-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/06/06161656/shutterstock_1662873136-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/06/06161656/shutterstock_1662873136-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/06/06161656/shutterstock_1662873136-lq.jpg 30w" data-eio="l" />

STRATEGIE
Il nuovo CMO è un “market-shaper”: anticipa i bisogni del cliente e guida la strategia aziendale
11 Giu 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-768x432.jpg" class="card-responsive-img fit-img" alt="Agentforce" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-lq.jpg 30w" data-eio="l" />

ARTIFICIAL INTELLIGENCE
Ripensare le relazioni con i clienti grazie all'AI: Salesforce come “Customer Zero” di Agentforce
05 Giu 2025
di Redazione Digital4Marketing 
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<img width="768" height="475" src="https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-768x475.jpg" class="card-responsive-img fit-img" alt="Lavazza" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-768x475.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-1164x720.jpg 1164w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-1746x1080.jpg 1746w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-1536x950.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-2048x1267.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-142x88.jpg 142w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-1024x633.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-lq.jpg 30w" data-eio="l" />

Success Story
Lavazza trasforma la relazione con il cliente grazie a dati integrati e agenti virtuali avanzati
04 Giu 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/06/16125338/shutterstock_2288211809-768x432.jpg" class="card-responsive-img fit-img" alt="AI Week" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/06/16125338/shutterstock_2288211809-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/06/16125338/shutterstock_2288211809-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/06/16125338/shutterstock_2288211809-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/06/16125338/shutterstock_2288211809-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/06/16125338/shutterstock_2288211809-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/06/16125338/shutterstock_2288211809-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/06/16125338/shutterstock_2288211809-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/06/16125338/shutterstock_2288211809-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/06/16125338/shutterstock_2288211809-lq.jpg 30w" data-eio="l" />

ARTIFICIAL INTELLIGENCE
AI Week 2025: 5 lezioni per i CMO
26 Mag 2025
di Sofia Ferrante
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/05/22110805/shutterstock_1429395167-768x432.jpg" class="card-responsive-img fit-img" alt="Co-marketing" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/05/22110805/shutterstock_1429395167-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/05/22110805/shutterstock_1429395167-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/05/22110805/shutterstock_1429395167-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/05/22110805/shutterstock_1429395167-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/05/22110805/shutterstock_1429395167-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/05/22110805/shutterstock_1429395167-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/05/22110805/shutterstock_1429395167-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/05/22110805/shutterstock_1429395167-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/05/22110805/shutterstock_1429395167-lq.jpg 30w" data-eio="l" />

GUIDE E HOW-TO
Co-marketing: come le partnership tra brand potenziano le campagne promozionali
22 Mag 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/05/12105238/shutterstock_2480519563-768x432.jpg" class="card-responsive-img fit-img" alt="Customer Engagement Technology" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/05/12105238/shutterstock_2480519563-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/05/12105238/shutterstock_2480519563-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/05/12105238/shutterstock_2480519563-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/05/12105238/shutterstock_2480519563-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/05/12105238/shutterstock_2480519563-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/05/12105238/shutterstock_2480519563-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/05/12105238/shutterstock_2480519563-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/05/12105238/shutterstock_2480519563-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/05/12105238/shutterstock_2480519563-lq.jpg 30w" data-eio="l" />

GUIDE E HOW-TO
Customer Engagement Technology nel B2B: perché è diventata una priorità strategica
12 Mag 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/05/09094707/shutterstock_1516266911-768x432.jpg" class="card-responsive-img fit-img" alt="ROI della CX" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/05/09094707/shutterstock_1516266911-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/05/09094707/shutterstock_1516266911-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/05/09094707/shutterstock_1516266911-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/05/09094707/shutterstock_1516266911-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/05/09094707/shutterstock_1516266911-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/05/09094707/shutterstock_1516266911-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/05/09094707/shutterstock_1516266911-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/05/09094707/shutterstock_1516266911-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/05/09094707/shutterstock_1516266911-lq.jpg 30w" data-eio="l" />

CX
Il ROI della Customer Experience: perché l’AI è la chiave per dimostrarne il valore
09 Mag 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-768x432.jpg" class="card-responsive-img fit-img" alt="Lead Generation B2B" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-lq.jpg 30w" data-eio="l" />

ARTIFICIAL INTELLIGENCE
Marketing B2B: come l'AI potenzia Lead Generation e Customer Strategy
07 Mag 2025
di Roberto Landrino
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/05/06115016/shutterstock_2515578129-768x432.jpg" class="card-responsive-img fit-img" alt="Credit Management e Customer Experience" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/05/06115016/shutterstock_2515578129-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/05/06115016/shutterstock_2515578129-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/05/06115016/shutterstock_2515578129-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/05/06115016/shutterstock_2515578129-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/05/06115016/shutterstock_2515578129-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/05/06115016/shutterstock_2515578129-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/05/06115016/shutterstock_2515578129-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/05/06115016/shutterstock_2515578129-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/05/06115016/shutterstock_2515578129-lq.jpg 30w" data-eio="l" />

CX
Credit Management e Customer Experience: una nuova leva strategica per le imprese
06 Mag 2025
di Sergio Rossini
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Customer Experience

Raddoppiano le soluzioni MarTech in Italia: il CRM è la tecnologia più diffusa

Benvenuti nell’era del Marketing Agentico: come Salesforce trasforma le interazioni con i consumatori grazie all’AI

Intelligenza Artificiale nel lusso: come l’AI sta trasformando Marketing e Customer Experience

Il nuovo CMO è un “market-shaper”: anticipa i bisogni del cliente e guida la strategia aziendale

Ripensare le relazioni con i clienti grazie all'AI: Salesforce come “Customer Zero” di Agentforce

Lavazza trasforma la relazione con il cliente grazie a dati integrati e agenti virtuali avanzati

AI Week 2025: 5 lezioni per i CMO

Co-marketing: come le partnership tra brand potenziano le campagne promozionali

Customer Engagement Technology nel B2B: perché è diventata una priorità strategica

Il ROI della Customer Experience: perché l’AI è la chiave per dimostrarne il valore

Marketing B2B: come l'AI potenzia Lead Generation e Customer Strategy

Credit Management e Customer Experience: una nuova leva strategica per le imprese

Nuove frontiere dell'AI

Dalla crisi dei social al nuovo Rinascimento: come cambia il rapporto tra tecnologia, fiducia e marketing

TIM Enterprise: come portare l’intelligenza artificiale nel customer care con un modello multicanale, integrato e governato

Qualtrics: come trasformare l’esperienza dei clienti in decisioni di business guidate dall’AI

Eudata: il limite dei modelli AI e il ruolo chiave dell’orchestrazione

Esker: come l’AI può automatizzare la gestione delle richieste clienti e migliorare i processi order-to-cash

Customer Experience

Raddoppiano le soluzioni MarTech in Italia: il CRM è la tecnologia più diffusa

Benvenuti nell’era del Marketing Agentico: come Salesforce trasforma le interazioni con i consumatori grazie all’AI

Intelligenza Artificiale nel lusso: come l’AI sta trasformando Marketing e Customer Experience

Il nuovo CMO è un “market-shaper”: anticipa i bisogni del cliente e guida la strategia aziendale

Ripensare le relazioni con i clienti grazie all'AI: Salesforce come “Customer Zero” di Agentforce

Lavazza trasforma la relazione con il cliente grazie a dati integrati e agenti virtuali avanzati

AI Week 2025: 5 lezioni per i CMO

Co-marketing: come le partnership tra brand potenziano le campagne promozionali

Customer Engagement Technology nel B2B: perché è diventata una priorità strategica

Il ROI della Customer Experience: perché l’AI è la chiave per dimostrarne il valore

Marketing B2B: come l'AI potenzia Lead Generation e Customer Strategy

Credit Management e Customer Experience: una nuova leva strategica per le imprese

Archivio Newsletter

Nuove frontiere dell'AI

Dalla crisi dei social al nuovo Rinascimento: come cambia il rapporto tra tecnologia, fiducia e marketing

TIM Enterprise: come portare l’intelligenza artificiale nel customer care con un modello multicanale, integrato e governato

Qualtrics: come trasformare l’esperienza dei clienti in decisioni di business guidate dall’AI

Eudata: il limite dei modelli AI e il ruolo chiave dell’orchestrazione

Esker: come l’AI può automatizzare la gestione delle richieste clienti e migliorare i processi order-to-cash

Codice Rss

Codice Rss