Manuela Gianni

Direttrice, Digital4Executive

Giornalista, ingegnere, speaker, si occupa di innovazione, tecnologie digitali e management. Direttrice di Digital4Executive sin dalla nascita, portale online con 6 canali verticali (Executive, Marketing, HR, SupplyChain, Finance, Procurement).

Articoli dell'autore



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_1829801090-1-768x432.jpg" class="card-responsive-img fit-img" alt="Trend retail" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_1829801090-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_1829801090-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_1829801090-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_1829801090-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_1829801090-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_1829801090-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_1829801090-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Commercio al dettaglio
I trend retail 2023: lo shopping riscopre il piacere della visita nel negozio fisico. Frena l’eCommerce
28 Feb 2023
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_1850285455-1-768x432.jpg" class="card-responsive-img fit-img" alt="Podcast 2023" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_1850285455-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_1850285455-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_1850285455-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_1850285455-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_1850285455-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_1850285455-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_1850285455-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Trend
Podcast, il 2023 è l’anno del consolidamento. Calano le produzioni e si aprono opportunità per i brand
27 Feb 2023
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/01/shutterstock_370754954-1-1-768x432.jpg" class="card-responsive-img fit-img" alt="Cloud smart" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/01/shutterstock_370754954-1-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/01/shutterstock_370754954-1-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/01/shutterstock_370754954-1-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/01/shutterstock_370754954-1-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/01/shutterstock_370754954-1-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/01/shutterstock_370754954-1-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/01/shutterstock_370754954-1-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Tecnologie
Dalla strategia Cloud first al Cloud smart: per le imprese è tempo di cambiare approccio
23 Gen 2023
di Manuela Gianni
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<img width="768" height="511" src="https://img.digital4.biz/wp-content/uploads/2023/01/ingegneria-gestionale-768x511.jpg" class="card-responsive-img fit-img" alt="ingegneria gestionale" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/01/ingegneria-gestionale-768x511.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/01/ingegneria-gestionale-1082x720.jpg 1082w, https://img.digital4.biz/wp-content/uploads/2023/01/ingegneria-gestionale-1623x1080.jpg 1623w, https://img.digital4.biz/wp-content/uploads/2023/01/ingegneria-gestionale-1536x1022.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/01/ingegneria-gestionale-2048x1363.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2023/01/ingegneria-gestionale-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Formazione
L’ingegneria gestionale del PoliMi compie 40 anni: storia di successo di una professione che non c’era
11 Gen 2023
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/04/Customer-Communication-768x432.jpg" class="card-responsive-img fit-img" alt="Customer Communication" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/04/Customer-Communication-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/04/Customer-Communication-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/04/Customer-Communication-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/04/Customer-Communication-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/04/Customer-Communication-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/04/Customer-Communication.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Guide e How-to
Customer Communication Management, come gestire la comunicazione omni-canale dei clienti
09 Gen 2023
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/12/shutterstock_2231385959-1-768x432.jpg" class="card-responsive-img fit-img" alt="Marketing Trend 2023" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/12/shutterstock_2231385959-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/12/shutterstock_2231385959-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/12/shutterstock_2231385959-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/12/shutterstock_2231385959-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/12/shutterstock_2231385959-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/12/shutterstock_2231385959-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/12/shutterstock_2231385959-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Trend
I trend del Marketing 2023: 4 macro tendenze da considerare per costruire strategie di crescita in tempi incerti
15 Dic 2022
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2018/03/generali2-768x432.jpg" class="card-responsive-img fit-img" alt="sviluppo prodotto" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/03/generali2-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/03/generali2-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2018/03/generali2-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2018/03/generali2-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/03/generali2.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Management
Come nasce un prodotto complesso: le “regole d’oro” di Arianna Nardi, Responsabile Marketing di Generali Italia
14 Ott 2022
di Manuela Gianni
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<img width="768" height="512" src="https://img.digital4.biz/wp-content/uploads/2022/10/IBM-768x512.jpg" class="card-responsive-img fit-img" alt="Il Marketing IBM dà voce agli innovatori: clienti, partner e dipendenti protagonisti della nuova campagna" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/10/IBM-768x512.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/10/IBM-1080x720.jpg 1080w, https://img.digital4.biz/wp-content/uploads/2022/10/IBM-1620x1080.jpg 1620w, https://img.digital4.biz/wp-content/uploads/2022/10/IBM-1536x1024.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/10/IBM-2048x1365.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2022/10/IBM-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Comunicazione B2B
Il Marketing IBM dà voce agli innovatori: clienti, partner e dipendenti protagonisti della nuova campagna
12 Ott 2022
di Manuela Gianni
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<img width="768" height="512" src="https://img.digital4.biz/wp-content/uploads/2021/03/Balocco-Rangone-Faggioli-768x512.jpg" class="card-responsive-img fit-img" alt="Strategia internazionalizzazione Digital360" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/03/Balocco-Rangone-Faggioli-768x512.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/03/Balocco-Rangone-Faggioli-1079x720.jpg 1079w, https://img.digital4.biz/wp-content/uploads/2021/03/Balocco-Rangone-Faggioli-1619x1080.jpg 1619w, https://img.digital4.biz/wp-content/uploads/2021/03/Balocco-Rangone-Faggioli-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

M&A
Digital360 si espande in Spagna e America Latina: le tappe del percorso di internazionalizzazione
15 Set 2022
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/09/Omnichannel-Customer-Service-768x432.jpg" class="card-responsive-img fit-img" alt="Omnichannel Customer Service e Intelligenza Artificiale" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/09/Omnichannel-Customer-Service-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/09/Omnichannel-Customer-Service-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/09/Omnichannel-Customer-Service.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/09/Omnichannel-Customer-Service-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/09/Omnichannel-Customer-Service-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/09/Omnichannel-Customer-Service-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/09/Omnichannel-Customer-Service-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Omnichannel Customer Service, le applicazioni di Intelligenza Artificiale che migliorano Customer Experience ed efficienza
09 Set 2022
di Manuela Gianni
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<img width="1920" height="1080" src="https://img.digital4.biz/wp-content/uploads/2022/09/sap-videointervista-carla-masperi-1920x1080.jpg" class="responsive-img" alt="screenshot della videointervista con carla masperi" style="display: block;" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/09/sap-videointervista-carla-masperi.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/09/sap-videointervista-carla-masperi-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/09/sap-videointervista-carla-masperi-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/09/sap-videointervista-carla-masperi-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/09/sap-videointervista-carla-masperi-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/09/sap-videointervista-carla-masperi-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/09/sap-videointervista-carla-masperi-lq.jpg 30w" sizes="(max-width: 1920px) 100vw, 1920px" data-eio="l" />					
Videointervista
Carla Masperi, AD SAP Italia, anticipa i temi di SAP Now. «Aziende più agili, flessibili e sostenibili»05 Set 2022
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/07/Power-skill-768x432.jpg" class="card-responsive-img fit-img" alt="Marketing e vendite" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/07/Power-skill-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/07/Power-skill-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/07/Power-skill.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/07/Power-skill-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/07/Power-skill-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/07/Power-skill-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/07/Power-skill-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

TREND
Marketing e Vendite: 4 innovazioni vincenti che rendono le imprese italiane più competitive
04 Ago 2022
di Manuela Gianni
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