crm

<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/06/18124151/shutterstock_1953455260-768x432.jpg" class="card-responsive-img fit-img" alt="MarTech software" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" fetchpriority="high" srcset="https://img.digital4.biz/wp-content/uploads/2025/06/18124151/shutterstock_1953455260-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/06/18124151/shutterstock_1953455260-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/06/18124151/shutterstock_1953455260-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/06/18124151/shutterstock_1953455260-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/06/18124151/shutterstock_1953455260-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/06/18124151/shutterstock_1953455260-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/06/18124151/shutterstock_1953455260-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/06/18124151/shutterstock_1953455260-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/06/18124151/shutterstock_1953455260.jpg 30w" data-eio="l" />

TREND
Raddoppiano le soluzioni MarTech in Italia: il CRM è la tecnologia più diffusa
18 Giu 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/05/eCommerce-software-768x432.jpg" class="card-responsive-img fit-img" alt="eCommerce software" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/05/eCommerce-software-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/05/eCommerce-software-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/05/eCommerce-software.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/05/eCommerce-software-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/05/eCommerce-software-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/05/eCommerce-software-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/05/eCommerce-software-lq.jpg 30w" data-eio="l" />

Software selection
Guida pratica alla scelta del miglior software di eCommerce
06 Giu 2025
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-768x432.jpg" class="card-responsive-img fit-img" alt="Agentforce" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01.jpg 30w" data-eio="l" />

ARTIFICIAL INTELLIGENCE
Ripensare le relazioni con i clienti grazie all'AI: Salesforce come “Customer Zero” di Agentforce
05 Giu 2025
di Redazione Digital4Marketing 
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<img width="768" height="475" src="https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-768x475.jpg" class="card-responsive-img fit-img" alt="Lavazza" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-768x475.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-1164x720.jpg 1164w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-1746x1080.jpg 1746w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-1536x950.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-2048x1267.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-142x88.jpg 142w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-1024x633.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640.jpg 30w" data-eio="l" />

Success Story
Lavazza trasforma la relazione con il cliente grazie a dati integrati e agenti virtuali avanzati
04 Giu 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/05/12105238/shutterstock_2480519563-768x432.jpg" class="card-responsive-img fit-img" alt="Customer Engagement Technology" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/05/12105238/shutterstock_2480519563-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/05/12105238/shutterstock_2480519563-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/05/12105238/shutterstock_2480519563-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/05/12105238/shutterstock_2480519563-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/05/12105238/shutterstock_2480519563-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/05/12105238/shutterstock_2480519563-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/05/12105238/shutterstock_2480519563-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/05/12105238/shutterstock_2480519563-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/05/12105238/shutterstock_2480519563.jpg 30w" data-eio="l" />

GUIDE E HOW-TO
Customer Engagement Technology nel B2B: perché è diventata una priorità strategica
12 Mag 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-768x432.jpg" class="card-responsive-img fit-img" alt="Lead Generation B2B" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427.jpg 30w" data-eio="l" />

ARTIFICIAL INTELLIGENCE
Marketing B2B: come l'AI potenzia Lead Generation e Customer Strategy
07 Mag 2025
di Roberto Landrino
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/05/06115016/shutterstock_2515578129-768x432.jpg" class="card-responsive-img fit-img" alt="Credit Management e Customer Experience" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/05/06115016/shutterstock_2515578129-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/05/06115016/shutterstock_2515578129-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/05/06115016/shutterstock_2515578129-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/05/06115016/shutterstock_2515578129-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/05/06115016/shutterstock_2515578129-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/05/06115016/shutterstock_2515578129-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/05/06115016/shutterstock_2515578129-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/05/06115016/shutterstock_2515578129-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/05/06115016/shutterstock_2515578129.jpg 30w" data-eio="l" />

CX
Credit Management e Customer Experience: una nuova leva strategica per le imprese
06 Mag 2025
di Sergio Rossini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="data driven marketing" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-scaled-lq.jpg 30w" data-eio="l" />

guide e how-to
Data Driven Marketing: 6 regole d'oro per il successo
26 Feb 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2018/12/18123746/shutterstock_1473231434-1-768x432.jpg" class="card-responsive-img fit-img" alt="Marthech" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2018/12/18123746/shutterstock_1473231434-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/12/18123746/shutterstock_1473231434-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2018/12/18123746/shutterstock_1473231434-1-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2018/12/18123746/shutterstock_1473231434-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2018/12/18123746/shutterstock_1473231434-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2018/12/18123746/shutterstock_1473231434-1-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2018/12/18123746/shutterstock_1473231434-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2018/12/18123746/shutterstock_1473231434-1-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2018/12/18123746/shutterstock_1473231434-1-scaled-lq.jpg 30w" data-eio="l" />

Data-driven Marketing
MarTech, guida alle tecnologie a supporto delle strategie di Omnichannel Marketing
18 Feb 2025
di Annalisa Casali e  Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/12/16154803/lamborghini-aventador-shutterstock-768x432.jpg" class="card-responsive-img fit-img" alt="lamborghini-aventador-shutterstock" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2024/12/16154803/lamborghini-aventador-shutterstock-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/12/16154803/lamborghini-aventador-shutterstock-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/12/16154803/lamborghini-aventador-shutterstock-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/12/16154803/lamborghini-aventador-shutterstock-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/12/16154803/lamborghini-aventador-shutterstock-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/12/16154803/lamborghini-aventador-shutterstock-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2024/12/16154803/lamborghini-aventador-shutterstock-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2024/12/16154803/lamborghini-aventador-shutterstock.jpg 1921w" data-eio="l" />

Strategie
Lamborghini, l'eccellenza passa anche dall'esperienza digitale
20 Dic 2024
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/10/15123524/shutterstock_2273568699-768x432.jpg" class="card-responsive-img fit-img" alt="Gruppo Magris" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2024/10/15123524/shutterstock_2273568699-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/10/15123524/shutterstock_2273568699-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/10/15123524/shutterstock_2273568699-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2024/10/15123524/shutterstock_2273568699-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/10/15123524/shutterstock_2273568699-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/10/15123524/shutterstock_2273568699-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2024/10/15123524/shutterstock_2273568699-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/10/15123524/shutterstock_2273568699-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2024/10/15123524/shutterstock_2273568699-scaled-lq.jpg 30w" data-eio="l" />

Success Story
Gruppo Magris adotta una soluzione CRM in Cloud e abilita nuove modalità di Customer Interaction
17 Ott 2024
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/04/eCommerce-768x432.jpg" class="card-responsive-img fit-img" alt="eCommerce" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2023/04/eCommerce-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/04/eCommerce-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/04/eCommerce.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/04/eCommerce-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/04/eCommerce-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/04/eCommerce-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/04/eCommerce-lq.jpg 30w" data-eio="l" />

GUIDE E HOW-TO
eCommerce: guida breve per vendere B2B e B2C, dai siti online ai marketplace
16 Set 2024
di Laura Zanotti
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crm

Raddoppiano le soluzioni MarTech in Italia: il CRM è la tecnologia più diffusa

Guida pratica alla scelta del miglior software di eCommerce

Ripensare le relazioni con i clienti grazie all'AI: Salesforce come “Customer Zero” di Agentforce

Lavazza trasforma la relazione con il cliente grazie a dati integrati e agenti virtuali avanzati

Customer Engagement Technology nel B2B: perché è diventata una priorità strategica

Marketing B2B: come l'AI potenzia Lead Generation e Customer Strategy

Credit Management e Customer Experience: una nuova leva strategica per le imprese

Data Driven Marketing: 6 regole d'oro per il successo

MarTech, guida alle tecnologie a supporto delle strategie di Omnichannel Marketing

Lamborghini, l'eccellenza passa anche dall'esperienza digitale

Gruppo Magris adotta una soluzione CRM in Cloud e abilita nuove modalità di Customer Interaction

eCommerce: guida breve per vendere B2B e B2C, dai siti online ai marketplace

Nuove frontiere dell'AI

TIM Enterprise: come portare l’intelligenza artificiale nel customer care con un modello multicanale, integrato e governato

Qualtrics: come trasformare l’esperienza dei clienti in decisioni di business guidate dall’AI

Eudata: il limite dei modelli AI e il ruolo chiave dell’orchestrazione

Esker: come l’AI può automatizzare la gestione delle richieste clienti e migliorare i processi order-to-cash

Dal volume ai segnali: come cambia la lead generation B2B nel 2026

crm

Raddoppiano le soluzioni MarTech in Italia: il CRM è la tecnologia più diffusa

Guida pratica alla scelta del miglior software di eCommerce

Ripensare le relazioni con i clienti grazie all'AI: Salesforce come “Customer Zero” di Agentforce

Lavazza trasforma la relazione con il cliente grazie a dati integrati e agenti virtuali avanzati

Customer Engagement Technology nel B2B: perché è diventata una priorità strategica

Marketing B2B: come l'AI potenzia Lead Generation e Customer Strategy

Credit Management e Customer Experience: una nuova leva strategica per le imprese

Data Driven Marketing: 6 regole d'oro per il successo

MarTech, guida alle tecnologie a supporto delle strategie di Omnichannel Marketing

Lamborghini, l'eccellenza passa anche dall'esperienza digitale

Gruppo Magris adotta una soluzione CRM in Cloud e abilita nuove modalità di Customer Interaction

eCommerce: guida breve per vendere B2B e B2C, dai siti online ai marketplace

Archivio Newsletter

Nuove frontiere dell'AI

TIM Enterprise: come portare l’intelligenza artificiale nel customer care con un modello multicanale, integrato e governato

Qualtrics: come trasformare l’esperienza dei clienti in decisioni di business guidate dall’AI

Eudata: il limite dei modelli AI e il ruolo chiave dell’orchestrazione

Esker: come l’AI può automatizzare la gestione delle richieste clienti e migliorare i processi order-to-cash

Dal volume ai segnali: come cambia la lead generation B2B nel 2026

Codice Rss

Codice Rss