Mattia Lanzarone

Articoli dell'autore



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/11/12162255/Immagine-1-768x432.jpeg" class="card-responsive-img fit-img" alt="data_governance_digital4marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/11/12162255/Immagine-1-768x432.jpeg 768w, https://img.digital4.biz/wp-content/uploads/2025/11/12162255/Immagine-1-1280x720.jpeg 1280w, https://img.digital4.biz/wp-content/uploads/2025/11/12162255/Immagine-1-156x88.jpeg 156w, https://img.digital4.biz/wp-content/uploads/2025/11/12162255/Immagine-1-1536x864.jpeg 1536w, https://img.digital4.biz/wp-content/uploads/2025/11/12162255/Immagine-1-640x360.jpeg 640w, https://img.digital4.biz/wp-content/uploads/2025/11/12162255/Immagine-1-1024x576.jpeg 1024w, https://img.digital4.biz/wp-content/uploads/2025/11/12162255/Immagine-1.jpeg 30w, https://img.digital4.biz/wp-content/uploads/2025/11/12162255/Immagine-1.jpeg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

success story
Dati unificati e intelligenza decisionale: come Wolford prepara il terreno all’AI marketing
20 Nov 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/10/08173033/Immagine-1-768x432.jpg" class="card-responsive-img fit-img" alt="customer-experience-omnicanale-digital4marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/10/08173033/Immagine-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/10/08173033/Immagine-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/10/08173033/Immagine-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/10/08173033/Immagine-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/10/08173033/Immagine-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/10/08173033/Immagine-1-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/10/08173033/Immagine-1.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/10/08173033/Immagine-1.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

cx
Customer experience omnicanale nel B2B scientifico: il caso Euroclone
15 Ott 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/10/08144411/Immagine-768x432.jpg" class="card-responsive-img fit-img" alt="customer-experience-b2b-digital4marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/10/08144411/Immagine-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/10/08144411/Immagine-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/10/08144411/Immagine-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/10/08144411/Immagine-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/10/08144411/Immagine-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/10/08144411/Immagine-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/10/08144411/Immagine.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/10/08144411/Immagine.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

cx
Customer experience B2B: strategie e dati per una maturità digitale
15 Ott 2025
di Mattia Lanzarone
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<img width="768" height="461" src="https://img.digital4.biz/wp-content/uploads/2025/09/08110658/shutterstock_2296251375-768x461.jpg" class="card-responsive-img fit-img" alt="Pubblicità personalizzata" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/08110658/shutterstock_2296251375-768x461.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/08110658/shutterstock_2296251375-1200x720.jpg 1200w, https://img.digital4.biz/wp-content/uploads/2025/09/08110658/shutterstock_2296251375-1800x1080.jpg 1800w, https://img.digital4.biz/wp-content/uploads/2025/09/08110658/shutterstock_2296251375-1536x922.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/08110658/shutterstock_2296251375-2048x1229.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/09/08110658/shutterstock_2296251375-147x88.jpg 147w, https://img.digital4.biz/wp-content/uploads/2025/09/08110658/shutterstock_2296251375-1024x614.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/08110658/shutterstock_2296251375.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

digital advertising
Pubblicità personalizzata online: perché i consumatori la percepiscono meno invasiva dello store
08 Ott 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/06172801/shutterstock_2137645197-768x432.jpg" class="card-responsive-img fit-img" alt="SEA Milan Airports" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/06172801/shutterstock_2137645197-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/06172801/shutterstock_2137645197-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/06172801/shutterstock_2137645197-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/09/06172801/shutterstock_2137645197-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/06172801/shutterstock_2137645197-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/06172801/shutterstock_2137645197-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/09/06172801/shutterstock_2137645197-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/06172801/shutterstock_2137645197-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/06172801/shutterstock_2137645197.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

SUCCESS STORY
SEA Milan Airports: AI e CRM per rispondere all’aumento del traffico passeggeri e delle richieste online
07 Ott 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/18162404/kpi_campagne_video_digital4marketing-768x432.jpg" class="card-responsive-img fit-img" alt="kpi_campagne_video_digital4marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/18162404/kpi_campagne_video_digital4marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/18162404/kpi_campagne_video_digital4marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/18162404/kpi_campagne_video_digital4marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/18162404/kpi_campagne_video_digital4marketing-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/18162404/kpi_campagne_video_digital4marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/18162404/kpi_campagne_video_digital4marketing-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/18162404/kpi_campagne_video_digital4marketing.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/09/18162404/kpi_campagne_video_digital4marketing.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

digital advertising
Video advertising e KPI: oltre le vanity metrics per misurare il ritorno sugli investimenti
06 Ott 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/12162520/aiomcnich-768x432.jpg" class="card-responsive-img fit-img" alt="aiomcnich" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/12162520/aiomcnich-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/12162520/aiomcnich-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/12162520/aiomcnich-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/12162520/aiomcnich-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/12162520/aiomcnich-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/12162520/aiomcnich-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/12162520/aiomcnich.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/09/12162520/aiomcnich.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

customer experience
Intelligenza Artificiale: 5 step per  costruire una CX integrata e scalabile
02 Ott 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/01155048/shutterstock_773045284-768x432.jpg" class="card-responsive-img fit-img" alt="shutterstock_773045284" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/01155048/shutterstock_773045284-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/01155048/shutterstock_773045284-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/01155048/shutterstock_773045284-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/09/01155048/shutterstock_773045284-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/01155048/shutterstock_773045284-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/01155048/shutterstock_773045284-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/09/01155048/shutterstock_773045284-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/01155048/shutterstock_773045284-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/01155048/shutterstock_773045284.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

ARTIFICIAL INTELLIGENCE
False piste e limiti dell’AI nel marketing B2B: come non compromettere la reputazione del brand
02 Ott 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/17103616/mediamixmodeling-768x432.jpg" class="card-responsive-img fit-img" alt="mediamixmodeling" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/17103616/mediamixmodeling-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/17103616/mediamixmodeling-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/17103616/mediamixmodeling-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/17103616/mediamixmodeling-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/17103616/mediamixmodeling-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/17103616/mediamixmodeling-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/17103616/mediamixmodeling.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/09/17103616/mediamixmodeling.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

artificial intelligence
AI e marketing: come il media mix modeling sta cambiando la gestione dei budget
01 Ott 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/01145342/Prenatal--768x432.jpg" class="card-responsive-img fit-img" alt="Prénatal" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/01145342/Prenatal--768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/01145342/Prenatal--1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/01145342/Prenatal--1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/09/01145342/Prenatal--156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/01145342/Prenatal--1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/01145342/Prenatal--2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/09/01145342/Prenatal--640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/01145342/Prenatal--1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/01145342/Prenatal-.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

SUCCESS STORY
L'AI al servizio del retail: il percorso di Prénatal verso una Customer Experience innovativa
01 Ott 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/15122218/mediaset_infinity_digital4-768x432.jpg" class="card-responsive-img fit-img" alt="mediaset_infinity_digital4" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/15122218/mediaset_infinity_digital4-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/15122218/mediaset_infinity_digital4-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/15122218/mediaset_infinity_digital4-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/15122218/mediaset_infinity_digital4-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/15122218/mediaset_infinity_digital4-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/15122218/mediaset_infinity_digital4-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/15122218/mediaset_infinity_digital4.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/09/15122218/mediaset_infinity_digital4.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

SUCCESS STORY
Connected TV: così cambia la strategia pubblicitaria in Italia. Il caso Mediaset Infinity
01 Ott 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/12153001/videomarketing-768x432.jpg" class="card-responsive-img fit-img" alt="videomarketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/12153001/videomarketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/12153001/videomarketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/12153001/videomarketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/12153001/videomarketing-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/12153001/videomarketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/12153001/videomarketing-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/12153001/videomarketing.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/09/12153001/videomarketing.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

case history
Pubblicità video: Lavazza, tecnologia e centralizzazione
29 Set 2025
di Mattia Lanzarone
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