Laura Zanotti

Ha iniziato a lavorare come technical writer e giornalista negli anni '80, collaborando con tutte le nascenti riviste di informatica e Telco. In oltre 30 anni di attività ha intervistato centinaia di CIO, CEO e manager, raccontando le innovazioni, i problemi e le strategie vincenti delle imprese nazionali e multinazionali alle prese con la progressiva convergenza tra mondo analogico e digitale. E ancora oggi continua a farlo.

Articoli dell'autore



<img width="768" height="753" src="https://img.digital4.biz/wp-content/uploads/2018/02/digital-transformation-pmi-171003160920-768x753.jpg" class="card-responsive-img fit-img" alt="PMI italiane e digitalizzazione: chi ha più budget investe in Industria 4.0, le altre in social marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/digital-transformation-pmi-171003160920-768x753.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/02/digital-transformation-pmi-171003160920-735x720.jpg 735w, https://img.digital4.biz/wp-content/uploads/2018/02/digital-transformation-pmi-171003160920-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/02/digital-transformation-pmi-171003160920.jpg 957w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Indagini e ricerche
PMI italiane e digitalizzazione: chi ha più budget investe in Industria 4.0, le altre in social marketing
05 Ott 2017
di Laura Zanotti
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<img width="768" height="460" src="https://img.digital4.biz/wp-content/uploads/2018/02/sicurezza-agile-170918120311-768x460.jpg" class="card-responsive-img fit-img" alt="Sicurezza Agile: come proteggere il lavoro degli smart worker nell&#039;era multicanale" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/sicurezza-agile-170918120311-768x460.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/02/sicurezza-agile-170918120311-1202x720.jpg 1202w, https://img.digital4.biz/wp-content/uploads/2018/02/sicurezza-agile-170918120311-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/02/sicurezza-agile-170918120311.jpg 1538w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Cyber security
Sicurezza Agile: come proteggere il lavoro degli smart worker nell'era multicanale
18 Set 2017
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<img width="768" height="768" src="https://img.digital4.biz/wp-content/uploads/2018/02/decision-support-system-170719233552-768x768.jpg" class="card-responsive-img fit-img" alt="DSS, sistemi esperti al servizio di CFO e controller per una gestione davvero real time" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/decision-support-system-170719233552-768x768.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/02/decision-support-system-170719233552-720x720.jpg 720w, https://img.digital4.biz/wp-content/uploads/2018/02/decision-support-system-170719233552-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/02/decision-support-system-170719233552.jpg 984w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Business Process Management
DSS, sistemi esperti al servizio di CFO e controller per una gestione davvero real time
20 Lug 2017
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<img width="768" height="739" src="https://img.digital4.biz/wp-content/uploads/2018/02/innovazione-cambiamento-digitale-170524171359-768x739.jpg" class="card-responsive-img fit-img" alt="Innovazione e cambiamento? Il digitale accende il business, rinnovando lo spirito imprenditoriale" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/innovazione-cambiamento-digitale-170524171359-768x739.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/02/innovazione-cambiamento-digitale-170524171359-748x720.jpg 748w, https://img.digital4.biz/wp-content/uploads/2018/02/innovazione-cambiamento-digitale-170524171359-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/02/innovazione-cambiamento-digitale-170524171359.jpg 984w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Reportage
Innovazione e cambiamento? Il digitale accende il business, rinnovando lo spirito imprenditoriale
30 Giu 2017
di Laura Zanotti
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<img width="768" height="719" src="https://img.digital4.biz/wp-content/uploads/2018/02/customer-experience-always-170622150744-768x719.jpg" class="card-responsive-img fit-img" alt="Customer experience omnicanale: i nuovi percorsi d&#039;acquisto in un mercato always on" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/customer-experience-always-170622150744-768x719.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/02/customer-experience-always-170622150744-769x720.jpg 769w, https://img.digital4.biz/wp-content/uploads/2018/02/customer-experience-always-170622150744-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/02/customer-experience-always-170622150744.jpg 984w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Digital marketing
Customer experience omnicanale: i nuovi percorsi d'acquisto in un mercato always on
28 Giu 2017
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<img width="768" height="782" src="https://img.digital4.biz/wp-content/uploads/2018/02/amplifon-econocom-170613154142-768x782.jpg" class="card-responsive-img fit-img" alt="API management per Gruppo Amplifon, che potenzia il CRM grazie all’integrazione digitale" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/amplifon-econocom-170613154142-768x782.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/02/amplifon-econocom-170613154142-707x720.jpg 707w, https://img.digital4.biz/wp-content/uploads/2018/02/amplifon-econocom-170613154142-1060x1080.jpg 1060w, https://img.digital4.biz/wp-content/uploads/2018/02/amplifon-econocom-170613154142-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/02/amplifon-econocom-170613154142.jpg 1181w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

CRM
API management per Gruppo Amplifon, che potenzia il CRM grazie all’integrazione digitale
13 Giu 2017
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<img width="768" height="763" src="https://img.digital4.biz/wp-content/uploads/2018/02/digital-transformation-distribuzione-170522190719-768x763.jpg" class="card-responsive-img fit-img" alt="Digital transformation della distribuzione: obiettivo efficienza e seamless customer experience" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/digital-transformation-distribuzione-170522190719-768x763.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/02/digital-transformation-distribuzione-170522190719-724x720.jpg 724w, https://img.digital4.biz/wp-content/uploads/2018/02/digital-transformation-distribuzione-170522190719-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/02/digital-transformation-distribuzione-170522190719.jpg 984w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

retail
Digital transformation della distribuzione: obiettivo efficienza e seamless customer experience
25 Mag 2017
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2017/05/retail1-768x432.jpg" class="card-responsive-img fit-img" alt="retail1" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2017/05/retail1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2017/05/retail1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2017/05/retail1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2017/05/retail1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2017/05/retail1-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2017/05/retail1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

digital transformation
Retail 4.0: cos'è e perché il futuro della distribuzione è una scommessa digitale
15 Mag 2017
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<img width="768" height="750" src="https://img.digital4.biz/wp-content/uploads/2018/02/samsung-district-showroom-170508181855-768x750.jpg" class="card-responsive-img fit-img" alt="Samsung District: la &quot;showroom experience&quot; rivista in chiave più smart
" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/samsung-district-showroom-170508181855-768x750.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/02/samsung-district-showroom-170508181855-737x720.jpg 737w, https://img.digital4.biz/wp-content/uploads/2018/02/samsung-district-showroom-170508181855-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/02/samsung-district-showroom-170508181855.jpg 911w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Digital Store
Samsung District: la "showroom experience" rivista in chiave più smart
12 Mag 2017
di Laura Zanotti
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<img width="768" height="746" src="https://img.digital4.biz/wp-content/uploads/2018/02/customer-relationship-management-170511131254-768x746.jpg" class="card-responsive-img fit-img" alt="Customer Experience Management: innovazioni e trend digitali" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/customer-relationship-management-170511131254-768x746.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/02/customer-relationship-management-170511131254-741x720.jpg 741w, https://img.digital4.biz/wp-content/uploads/2018/02/customer-relationship-management-170511131254-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/02/customer-relationship-management-170511131254.jpg 984w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Customer centricity
Customer Experience Management: innovazioni e trend digitali
11 Mag 2017
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<img width="768" height="768" src="https://img.digital4.biz/wp-content/uploads/2018/02/procurement-che-cos-170508170958-768x768.jpg" class="card-responsive-img fit-img" alt="L&#039;Ufficio Acquisti nell&#039;era digitale: l&#039;eProcurement a portata anche delle PMI" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/procurement-che-cos-170508170958-768x768.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/02/procurement-che-cos-170508170958-720x720.jpg 720w, https://img.digital4.biz/wp-content/uploads/2018/02/procurement-che-cos-170508170958-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/02/procurement-che-cos-170508170958.jpg 984w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

digital transformation
L'Ufficio Acquisti nell'era digitale: l'eProcurement a portata anche delle PMI
08 Mag 2017
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<img width="768" height="686" src="https://img.digital4.biz/wp-content/uploads/2018/02/citizen-relationship-management-170324175022-768x686.jpg" class="card-responsive-img fit-img" alt="CRM come Citizen Relationship Management: per la PA focus su sicurezza e Internet governance" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/citizen-relationship-management-170324175022-768x686.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/02/citizen-relationship-management-170324175022-806x720.jpg 806w, https://img.digital4.biz/wp-content/uploads/2018/02/citizen-relationship-management-170324175022-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/02/citizen-relationship-management-170324175022.jpg 984w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Smart working
CRM come Citizen Relationship Management: per la PA focus su sicurezza e Internet governance
27 Mar 2017
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