Laura Zanotti

Ha iniziato a lavorare come technical writer e giornalista negli anni '80, collaborando con tutte le nascenti riviste di informatica e Telco. In oltre 30 anni di attività ha intervistato centinaia di CIO, CEO e manager, raccontando le innovazioni, i problemi e le strategie vincenti delle imprese nazionali e multinazionali alle prese con la progressiva convergenza tra mondo analogico e digitale. E ancora oggi continua a farlo.

Articoli dell'autore



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/03/digital-workplace-768x432.jpg" class="card-responsive-img fit-img" alt="digital workplace concept" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/03/digital-workplace-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/03/digital-workplace-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/03/digital-workplace.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/03/digital-workplace-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/03/digital-workplace-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/03/digital-workplace-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/03/digital-workplace-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
Digital workplace ed endpoint management: le sfide e le opportunità per la governance
24 Mar 2023
di Laura Zanotti
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/03/industria-4.0-768x432.jpg" class="card-responsive-img fit-img" alt="industria 4.0" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/03/industria-4.0-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/03/industria-4.0-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/03/industria-4.0.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/03/industria-4.0-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/03/industria-4.0-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/03/industria-4.0-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/03/industria-4.0-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Industria 4.0: storia, significato ed evoluzioni tecnologiche a vantaggio del business
06 Mar 2023
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/12/personalizzazione-loyalty-reportage-evento-kettydo-amplize-salesforce-768x432.jpg" class="card-responsive-img fit-img" alt="Personalizzazione, engagement e loyalty, il &quot;triangolo d’oro&quot; del nuovo marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/12/personalizzazione-loyalty-reportage-evento-kettydo-amplize-salesforce-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/12/personalizzazione-loyalty-reportage-evento-kettydo-amplize-salesforce-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/12/personalizzazione-loyalty-reportage-evento-kettydo-amplize-salesforce.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/12/personalizzazione-loyalty-reportage-evento-kettydo-amplize-salesforce-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/12/personalizzazione-loyalty-reportage-evento-kettydo-amplize-salesforce-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/12/personalizzazione-loyalty-reportage-evento-kettydo-amplize-salesforce-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/12/personalizzazione-loyalty-reportage-evento-kettydo-amplize-salesforce-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Reportage
Personalizzazione, engagement e loyalty, il "triangolo d’oro" del nuovo marketing
05 Dic 2022
di Laura Zanotti
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<img width="768" height="425" src="https://img.digital4.biz/wp-content/uploads/2022/02/Decision-making-768x425.jpg" class="card-responsive-img fit-img" alt="digital-decisioning-platform-decision-making-DDP" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/02/Decision-making-768x425.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/02/Decision-making-1280x709.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/02/Decision-making-1536x850.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/02/Decision-making-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2022/02/Decision-making.jpg 1911w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Digital Decisioning Platform: cos'è, come funziona, esempi applicativi
26 Ott 2022
di Laura Zanotti
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<img width="290" height="290" src="https://img.digital4.biz/wp-content/uploads/2018/02/smart-manufacturing-150317094321.jpg" class="card-responsive-img fit-img" alt="PLM: significato ed evoluzione dei software di Product Lifecycle Management" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/smart-manufacturing-150317094321.jpg 290w, https://img.digital4.biz/wp-content/uploads/2018/02/smart-manufacturing-150317094321-lq.jpg 30w" sizes="(max-width: 290px) 100vw, 290px" data-eio="l" />

Produzione collaborativa
PLM: significato ed evoluzione dei software di Product Lifecycle Management
30 Lug 2022
di Laura Zanotti
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/06/Covisian-Credit-Management-768x432.jpg" class="card-responsive-img fit-img" alt="Covisian Credit Management foto di gruppo" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/06/Covisian-Credit-Management-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/06/Covisian-Credit-Management-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/06/Covisian-Credit-Management.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/06/Covisian-Credit-Management-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/06/Covisian-Credit-Management-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/06/Covisian-Credit-Management-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/06/Covisian-Credit-Management-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Sponsored Story
Covisian Credit Management: dalla customer experience alla credit experience
13 Giu 2022
di Laura Zanotti
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<img width="768" height="420" src="https://img.digital4.biz/wp-content/uploads/2022/04/covisian-control-room-ok-768x420.jpg" class="card-responsive-img fit-img" alt="covisian" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/04/covisian-control-room-ok-768x420.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/04/covisian-control-room-ok-1280x700.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/04/covisian-control-room-ok-1536x839.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/04/covisian-control-room-ok-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2022/04/covisian-control-room-ok.jpg 1837w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Sponsored Story
Covisian: 25 anni di customer care, dal centralino tradizionale al metaverso
05 Apr 2022
di Laura Zanotti
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<img width="768" height="425" src="https://img.digital4.biz/wp-content/uploads/2022/02/contraffazione-alimentare-cover-768x425.jpg" class="card-responsive-img fit-img" alt="contraffazione-alimentare-e-fake-food" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/02/contraffazione-alimentare-cover-768x425.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/02/contraffazione-alimentare-cover-1280x709.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/02/contraffazione-alimentare-cover-1536x850.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/02/contraffazione-alimentare-cover-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2022/02/contraffazione-alimentare-cover.jpg 1911w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

I rischi del fake food
Contraffazione alimentare: guida alla tutela dei prodotti e dei consumatori
02 Mar 2022
di Laura Zanotti
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<img width="768" height="425" src="https://img.digital4.biz/wp-content/uploads/2022/01/Vino-4.0-768x425.jpg" class="card-responsive-img fit-img" alt="Vino-4.0" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/01/Vino-4.0-768x425.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/01/Vino-4.0-1280x709.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/01/Vino-4.0-1536x850.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/01/Vino-4.0-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2022/01/Vino-4.0.jpg 1911w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Agrifood
Vino 4.0: le migliori tecnologie per le imprese vitivinicole
21 Gen 2022
di Laura Zanotti
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<img width="768" height="425" src="https://img.digital4.biz/wp-content/uploads/2021/12/Supply-Chain-Management-e-ottimizzazione-768x425.jpg" class="card-responsive-img fit-img" alt="Supply chain management e tecnologie di ottimizzazione per i sistemi decisionali" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/12/Supply-Chain-Management-e-ottimizzazione-768x425.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/12/Supply-Chain-Management-e-ottimizzazione-1280x709.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/12/Supply-Chain-Management-e-ottimizzazione-1536x850.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2021/12/Supply-Chain-Management-e-ottimizzazione-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/12/Supply-Chain-Management-e-ottimizzazione.jpg 1911w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Decision Support System
Supply chain management e tecnologie di ottimizzazione per i sistemi decisionali
21 Dic 2021
di Laura Zanotti
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/11/cover-accise-sui-carburanti-768x432.jpg" class="card-responsive-img fit-img" alt="Accise-sui-carburanti" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/11/cover-accise-sui-carburanti-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/11/cover-accise-sui-carburanti-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/11/cover-accise-sui-carburanti.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2021/11/cover-accise-sui-carburanti-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/11/cover-accise-sui-carburanti-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2021/11/cover-accise-sui-carburanti-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/11/cover-accise-sui-carburanti-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Benefici fiscali
Accise sui carburanti in Italia: cosa sono e come si recuperano
24 Nov 2021
di Laura Zanotti
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/11/Marginalita%CC%80-delle-commesse-cover-768x432.jpg" class="card-responsive-img fit-img" alt="Marginalità-delle-commesse" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/11/Marginalita%CC%80-delle-commesse-cover-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/11/Marginalita%CC%80-delle-commesse-cover-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/11/Marginalita%CC%80-delle-commesse-cover-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2021/11/Marginalita%CC%80-delle-commesse-cover-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/11/Marginalita%CC%80-delle-commesse-cover-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2021/11/Marginalita%CC%80-delle-commesse-cover-2048x1153.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2021/11/Marginalita%CC%80-delle-commesse-cover-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/11/Marginalita%CC%80-delle-commesse-cover-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Cost management
Marginalità delle commesse: come si calcola per migliorare la redditività
18 Nov 2021
di Laura Zanotti
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