Greta Lomaestro

Dal 2010 nel settore Comunicazione&Marketing, con un focus sul Digital, mi occupo di consulenza strategica, media relations, contenuti, social media, eventi e formazione. Autrice del libro "Strategia digitale per le PMI"

Articoli dell'autore



<img width="768" height="512" src="https://img.digital4.biz/wp-content/uploads/2018/08/digital-marketing-768x512.jpg" class="card-responsive-img fit-img" alt="digital marketing trend" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/08/digital-marketing-768x512.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/08/digital-marketing-1080x720.jpg 1080w, https://img.digital4.biz/wp-content/uploads/2018/08/digital-marketing-1620x1080.jpg 1620w, https://img.digital4.biz/wp-content/uploads/2018/08/digital-marketing-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Scenari
Digital Marketing trend 2022: tendenze e novità da includere nella propria strategia
17 Gen 2022
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/04/digital-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="digital marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/04/digital-marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/04/digital-marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/04/digital-marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/04/digital-marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/04/digital-marketing-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/04/digital-marketing.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Guide e How-To
Dalle Marketing Operations (MOPS) una spinta decisiva alla crescita del business
12 Gen 2022
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/03/Pinterest-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="Pinterest marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/03/Pinterest-marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/03/Pinterest-marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/03/Pinterest-marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/03/Pinterest-marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/03/Pinterest-marketing-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/03/Pinterest-marketing.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Guide e How-to
Pinterest Marketing: cos'è e quanto vale per i brand il social “di nicchia”
02 Dic 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/07/Social-Media-Management-768x432.jpg" class="card-responsive-img fit-img" alt="Social Media Management" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/07/Social-Media-Management-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/07/Social-Media-Management-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/07/Social-Media-Management-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/07/Social-Media-Management-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/07/Social-Media-Management-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/07/Social-Media-Management.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Digital Marketing Tools
Social Media Management: 5 strumenti gratuiti utili
02 Dic 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/04/YouTube-Marketing-768x432.jpg" class="card-responsive-img fit-img" alt="YouTube Marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/04/YouTube-Marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/04/YouTube-Marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/04/YouTube-Marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/04/YouTube-Marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/04/YouTube-Marketing-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/04/YouTube-Marketing.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Guide e How-to
Come fare YouTube Marketing: i principi base della piattaforma video per i brand
25 Nov 2021
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/04/talent-acquisition-768x432.jpg" class="card-responsive-img fit-img" alt="canali di acquisizione" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/04/talent-acquisition-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/04/talent-acquisition-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/04/talent-acquisition-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/04/talent-acquisition-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/04/talent-acquisition-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/04/talent-acquisition.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Digital marketing
Canali di acquisizione: cosa sono, differenze e come ottimizzarli
15 Nov 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/05/marketing-manager-768x432.jpg" class="card-responsive-img fit-img" alt="marketing manager" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/05/marketing-manager-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/05/marketing-manager-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/05/marketing-manager-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/05/marketing-manager-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/05/marketing-manager-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/05/marketing-manager.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Professioni
Marketing manager: chi è oggi e come si è evoluto il suo ruolo in azienda
15 Nov 2021
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/11/Trend-Digital-Marketing-del-2020-768x432.jpg" class="card-responsive-img fit-img" alt="Digitalizzazione e Marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/11/Trend-Digital-Marketing-del-2020-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/11/Trend-Digital-Marketing-del-2020-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/11/Trend-Digital-Marketing-del-2020-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/11/Trend-Digital-Marketing-del-2020-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/11/Trend-Digital-Marketing-del-2020-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/11/Trend-Digital-Marketing-del-2020.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Ricerche
Digitalizzazione e marketing: lo stato dell’arte nelle aziende italiane
02 Nov 2021
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/06/multichannel-768x432.jpg" class="card-responsive-img fit-img" alt="multichannel" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/06/multichannel-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/06/multichannel-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/06/multichannel-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/06/multichannel-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/06/multichannel-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/06/multichannel.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE e HOW-TO
Multichannel Marketing: cos'è davvero l'approccio multi-canale
28 Ott 2021
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/09/tiktok-768x432.jpg" class="card-responsive-img fit-img" alt="tiktok" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/09/tiktok-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/09/tiktok-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/09/tiktok-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/09/tiktok-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/09/tiktok-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/09/tiktok.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Social media
TikTok for Business: novità per creator, brand e inserzionisti
30 Set 2021
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/09/sms-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="sms marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/09/sms-marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/09/sms-marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/09/sms-marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/09/sms-marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/09/sms-marketing-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/09/sms-marketing.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Guide e How-to
Perchè fare SMS Marketing nel 2021: vantaggi e performance
08 Set 2021
di Greta Lomaestro
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<img width="768" height="441" src="https://img.digital4.biz/wp-content/uploads/2021/07/Food-content-marketing-1-768x441.jpg" class="card-responsive-img fit-img" alt="Food content marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/07/Food-content-marketing-1-768x441.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/07/Food-content-marketing-1-1255x720.jpg 1255w, https://img.digital4.biz/wp-content/uploads/2021/07/Food-content-marketing-1-1882x1080.jpg 1882w, https://img.digital4.biz/wp-content/uploads/2021/07/Food-content-marketing-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Nuovi modi di comunicare
Food content marketing: com’è cambiato nell’ultimo anno il modo di raccontare il cibo
27 Lug 2021
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