Greta Lomaestro

Dal 2010 nel settore Comunicazione&Marketing, con un focus sul Digital, mi occupo di consulenza strategica, media relations, contenuti, social media, eventi e formazione. Autrice del libro "Strategia digitale per le PMI"

Articoli dell'autore



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_1193266960-1-768x432.jpg" class="card-responsive-img fit-img" alt="Brand Storytelling" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_1193266960-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_1193266960-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_1193266960-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_1193266960-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_1193266960-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_1193266960-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_1193266960-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Brand Storytelling, quali sono le migliori soluzioni per costruire una forte identità di marchio
26 Set 2025
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_424009771-2-1-1-768x432.jpg" class="card-responsive-img fit-img" alt="SEM" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_424009771-2-1-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_424009771-2-1-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_424009771-2-1-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_424009771-2-1-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_424009771-2-1-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_424009771-2-1-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_424009771-2-1-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Search Engine Marketing, migliorare le performance di business puntando sulla crescita del traffico web
06 Ago 2025
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_2051352425-1-768x432.jpg" class="card-responsive-img fit-img" alt="Come ottenere risultati straordinari nella generazione di lead: migliori software e tattiche da implementare" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_2051352425-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_2051352425-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_2051352425-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_2051352425-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_2051352425-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_2051352425-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_2051352425-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

SOFTWARE SELECTION
Lead Generation software: guida per scegliere la piattaforma migliore per l'azienda
04 Ago 2025
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/09/12101957/shutterstock_1149065477-768x432.jpg" class="card-responsive-img fit-img" alt="Influencer Marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/09/12101957/shutterstock_1149065477-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/09/12101957/shutterstock_1149065477-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/09/12101957/shutterstock_1149065477-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2024/09/12101957/shutterstock_1149065477-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/09/12101957/shutterstock_1149065477-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/09/12101957/shutterstock_1149065477-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2024/09/12101957/shutterstock_1149065477-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/09/12101957/shutterstock_1149065477-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2024/09/12101957/shutterstock_1149065477-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Guide e How-to
Influencer Marketing: che cos'è e quali sono i vantaggi per i brand
14 Lug 2025
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/11/09093338/shutterstock_2437072209-768x432.jpg" class="card-responsive-img fit-img" alt="Brand Reputation" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/11/09093338/shutterstock_2437072209-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/11/09093338/shutterstock_2437072209-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/11/09093338/shutterstock_2437072209-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2021/11/09093338/shutterstock_2437072209-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/11/09093338/shutterstock_2437072209-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2021/11/09093338/shutterstock_2437072209-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2021/11/09093338/shutterstock_2437072209-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/11/09093338/shutterstock_2437072209-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2021/11/09093338/shutterstock_2437072209.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Guide e How-to
Brand Reputation online: cos'è, perché è essenziale e come migliorarla
09 Giu 2025
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/05/eCommerce-software-768x432.jpg" class="card-responsive-img fit-img" alt="eCommerce software" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/05/eCommerce-software-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/05/eCommerce-software-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/05/eCommerce-software.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/05/eCommerce-software-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/05/eCommerce-software-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/05/eCommerce-software-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/05/eCommerce-software-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Software selection
Guida pratica alla scelta del miglior software di eCommerce
06 Giu 2025
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/08/06122430/Shutterstock_2382620947-1-768x432.jpg" class="card-responsive-img fit-img" alt="Video Marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/08/06122430/Shutterstock_2382620947-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/08/06122430/Shutterstock_2382620947-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/08/06122430/Shutterstock_2382620947-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/08/06122430/Shutterstock_2382620947-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/08/06122430/Shutterstock_2382620947-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/08/06122430/Shutterstock_2382620947-1-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2024/08/06122430/Shutterstock_2382620947-1-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2024/08/06122430/Shutterstock_2382620947-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

CONTENT MARKETING
Video Marketing, come lo utilizzano le aziende e perché è importante oggi
28 Apr 2025
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/01/shutterstock_461463550-1-1-768x432.jpg" class="card-responsive-img fit-img" alt="scegliere piattaforma email Marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/01/shutterstock_461463550-1-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/01/shutterstock_461463550-1-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/01/shutterstock_461463550-1-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/01/shutterstock_461463550-1-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/01/shutterstock_461463550-1-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/01/shutterstock_461463550-1-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/01/shutterstock_461463550-1-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Software selection
Checklist: come scegliere una nuova piattaforma di Email Marketing
16 Apr 2025
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/03/Email-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="Email marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/03/Email-marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/03/Email-marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/03/Email-marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/03/Email-marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/03/Email-marketing-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/03/Email-marketing.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Email Marketing: tecnologie e buone prassi per creare messaggi ad alto tasso di engagement e conversione
14 Apr 2025
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/03/02091524/Shutterstock_376302562-1-1-768x432.jpg" class="card-responsive-img fit-img" alt="Digital out of home" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/03/02091524/Shutterstock_376302562-1-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/03/02091524/Shutterstock_376302562-1-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/03/02091524/Shutterstock_376302562-1-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/03/02091524/Shutterstock_376302562-1-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/03/02091524/Shutterstock_376302562-1-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/03/02091524/Shutterstock_376302562-1-1-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2024/03/02091524/Shutterstock_376302562-1-1-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2024/03/02091524/Shutterstock_376302562-1-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Digital Out Of Home e FOOH: le nuove frontiere digitali dell’affissione
03 Apr 2025
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_419234722-1-768x432.jpg" class="card-responsive-img fit-img" alt="Lead Nurturing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_419234722-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_419234722-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_419234722-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_419234722-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_419234722-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_419234722-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_419234722-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Lead Nurturing, che cos’è e come aiuta a fidelizzare i clienti. Una guida completa
17 Mar 2025
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/04/Greenwashing-768x432.jpg" class="card-responsive-img fit-img" alt="Greenwashing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/04/Greenwashing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/04/Greenwashing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/04/Greenwashing.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/04/Greenwashing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/04/Greenwashing-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/04/Greenwashing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/04/Greenwashing-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
La trappola del Greenwashing: quando la sostenibilità è solo di facciata
13 Dic 2024
di Greta Lomaestro
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