Annalisa Casali

Giornalista professionista, da oltre trent’anni scrive di innovazione del business in chiave digitale ma senza tradire il suo “primo amore”, il marketing. Curiosa per natura, cerca di spiegare le tecnologie e i tech trend con un linguaggio semplice.

Articoli dell'autore



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/05/framework-e-CF-768x432.jpg" class="card-responsive-img fit-img" alt="framework e-CF" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/05/framework-e-CF-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/05/framework-e-CF-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/05/framework-e-CF-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/05/framework-e-CF-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/05/framework-e-CF-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/05/framework-e-CF.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Success Story
Competenze digitali: Ferrovie dello Stato le mappa con l’aiuto del framework e-CF
29 Mag 2019
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/05/sviluppare-le-competenze-digitali-768x432.jpg" class="card-responsive-img fit-img" alt="sviluppare le competenze digitali" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/05/sviluppare-le-competenze-digitali-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/05/sviluppare-le-competenze-digitali-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/05/sviluppare-le-competenze-digitali-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/05/sviluppare-le-competenze-digitali-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/05/sviluppare-le-competenze-digitali-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/05/sviluppare-le-competenze-digitali.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Reportage
ENI, EY, Amplifon e Falck Renewables: strategie e suggerimenti per sviluppare le competenze digitali
27 Mag 2019
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<img width="768" height="512" src="https://img.digital4.biz/wp-content/uploads/2018/03/generali1-768x512.jpg" class="card-responsive-img fit-img" alt="generali" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/03/generali1-768x512.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/03/generali1-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/03/generali1.jpg 780w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Data-driven strategy
Generali: la trasformazione dell'HR è data driven con il progetto People Analytics
20 Mag 2019
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/05/coca-cola-768x432.jpg" class="card-responsive-img fit-img" alt="coca-cola" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/05/coca-cola-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/05/coca-cola-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/05/coca-cola-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/05/coca-cola-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/05/coca-cola-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/05/coca-cola.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Data-driven strategy
Coca-Cola HBC punta sull’Augmented Intelligence per scovare nuove opportunità di business
17 Mag 2019
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/04/digital-transformation-768x432.jpg" class="card-responsive-img fit-img" alt="digital transformation" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/04/digital-transformation-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/04/digital-transformation-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/04/digital-transformation-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/04/digital-transformation-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/04/digital-transformation-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/04/digital-transformation.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

intervista
Unes rilancia sul digitale omnichannel: in arrivo servizi innovativi e un carrello "in cloud" per ingaggiare i clienti
12 Apr 2019
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<img width="768" height="380" src="https://img.digital4.biz/wp-content/uploads/2019/04/performance-marketing-768x380.jpg" class="card-responsive-img fit-img" alt="performance marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/04/performance-marketing-768x380.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/04/performance-marketing-1280x634.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/04/performance-marketing-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/04/performance-marketing.jpg 1873w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Omnichannel
QVC e il pallino del Performance Marketing: «Ogni azione deve essere misurabile e incrementale»
05 Apr 2019
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<img width="768" height="512" src="https://img.digital4.biz/wp-content/uploads/2019/03/brand-ambassador-768x512.jpg" class="card-responsive-img fit-img" alt="brand ambassador" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/03/brand-ambassador-768x512.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/03/brand-ambassador-1080x720.jpg 1080w, https://img.digital4.biz/wp-content/uploads/2019/03/brand-ambassador-1620x1080.jpg 1620w, https://img.digital4.biz/wp-content/uploads/2019/03/brand-ambassador-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

comunicazione
Come trasformare ogni dipendente in un brand ambassador, l'influencer più efficace
28 Mar 2019
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/03/digital-marketing-certo-768x432.jpg" class="card-responsive-img fit-img" alt="marketing 2020" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/03/digital-marketing-certo-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/03/digital-marketing-certo-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/03/digital-marketing-certo-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/03/digital-marketing-certo-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/03/digital-marketing-certo-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/03/digital-marketing-certo.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Martech
Netcomm: le strategie per un Digital Marketing di successo nel retail
18 Mar 2019
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/01/trend-marketing-B2B-768x432.jpg" class="card-responsive-img fit-img" alt="trend marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/01/trend-marketing-B2B-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/01/trend-marketing-B2B-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/01/trend-marketing-B2B-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/01/trend-marketing-B2B-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/01/trend-marketing-B2B-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/01/trend-marketing-B2B.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Innovazione e marketing
Cresce l'uso dell'Intelligenza Artificiale nel Marketing. Obiettivo: engagement in real time
05 Mar 2019
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/01/Back-Office-Cloud-768x432.jpg" class="card-responsive-img fit-img" alt="Back Office Cloud" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/01/Back-Office-Cloud-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/01/Back-Office-Cloud-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/01/Back-Office-Cloud-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/01/Back-Office-Cloud-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/01/Back-Office-Cloud-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/01/Back-Office-Cloud.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Document Management
Back Office 4.0: agilità e sicurezza in Cloud
15 Gen 2019
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<img width="768" height="513" src="https://img.digital4.biz/wp-content/uploads/2018/05/Salesforce-Basecamp-Milano-768x513.jpg" class="card-responsive-img fit-img" alt="Salesforce-Basecamp-Milano" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/05/Salesforce-Basecamp-Milano-768x513.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/05/Salesforce-Basecamp-Milano-1079x720.jpg 1079w, https://img.digital4.biz/wp-content/uploads/2018/05/Salesforce-Basecamp-Milano-1618x1080.jpg 1618w, https://img.digital4.biz/wp-content/uploads/2018/05/Salesforce-Basecamp-Milano-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/05/Salesforce-Basecamp-Milano.jpg 2000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Reportage
Salesforce BaseCamp Milano: la parola ai protagonisti dell'innovazione digitale
31 Mag 2018
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<img width="668" height="547" src="https://img.digital4.biz/wp-content/uploads/2018/04/App-Zappar_Thun1.jpg" class="card-responsive-img fit-img" alt="Thun, innovazione digitale e omnicanalità al cuore della strategia. Cresce l&#039;eCommerce e aumentano i negozi" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/04/App-Zappar_Thun1.jpg 668w, https://img.digital4.biz/wp-content/uploads/2018/04/App-Zappar_Thun1-lq.jpg 30w" sizes="(max-width: 668px) 100vw, 668px" data-eio="l" />

Innovation management
Thun, innovazione digitale e omnicanalità al cuore della strategia. Cresce l'eCommerce e aumentano i negozi
20 Apr 2018
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