Annalisa Casali

Giornalista professionista, da oltre trent’anni scrive di innovazione del business in chiave digitale ma senza tradire il suo “primo amore”, il marketing. Curiosa per natura, cerca di spiegare le tecnologie e i tech trend con un linguaggio semplice.

Articoli dell'autore



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/02/funzione-vendite-768x432.jpg" class="card-responsive-img fit-img" alt="La funzione vendite evolve con il digitale: è tempo di Sales Transformation" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/02/funzione-vendite-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/02/funzione-vendite-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/02/funzione-vendite-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/02/funzione-vendite-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/02/funzione-vendite-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/02/funzione-vendite.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

VENDITA
La funzione vendite evolve con il digitale: è tempo di Sales Transformation
13 Feb 2020
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/01/gestione-del-credito-768x432.jpg" class="card-responsive-img fit-img" alt="gestione del credito" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/01/gestione-del-credito-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/01/gestione-del-credito-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/01/gestione-del-credito-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/01/gestione-del-credito-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/01/gestione-del-credito-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/01/gestione-del-credito.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Monitoraggio Flussi Cassa
Come il digitale migliora i processi di gestione del credito bancario
27 Gen 2020
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/01/credit-risk-768x432.jpg" class="card-responsive-img fit-img" alt="credit risk" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/01/credit-risk-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/01/credit-risk-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/01/credit-risk-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/01/credit-risk-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/01/credit-risk-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/01/credit-risk.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Risk Management
L’importanza dei “dati” per valutare le 5C del credit risk
22 Gen 2020
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/01/Digital-Workplace-Westpole-768x432.jpg" class="card-responsive-img fit-img" alt="Digital Workplace Westpole" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/01/Digital-Workplace-Westpole-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/01/Digital-Workplace-Westpole-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/01/Digital-Workplace-Westpole-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/01/Digital-Workplace-Westpole-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/01/Digital-Workplace-Westpole-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/01/Digital-Workplace-Westpole.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Smart Place
“Lavoratori più focalizzati, efficienti e meno stressati”: il digital workplace secondo Westpole
07 Gen 2020
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/12/DocFinance-768x432.jpg" class="card-responsive-img fit-img" alt="DocFinance" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/12/DocFinance-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/12/DocFinance-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/12/DocFinance-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/12/DocFinance-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/12/DocFinance-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/12/DocFinance.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Intervista
Crediti commerciali, la gestione del rischio secondo DocFinance
16 Dic 2019
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/12/Startup-HR-Tech-768x432.jpg" class="card-responsive-img fit-img" alt="Startup HR Tech" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/12/Startup-HR-Tech-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/12/Startup-HR-Tech-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/12/Startup-HR-Tech-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/12/Startup-HR-Tech-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/12/Startup-HR-Tech-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/12/Startup-HR-Tech.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Reportage
Startup HR Tech: un’ecosistema che porta l’innovazione aperta e condivisa nel mondo delle Risorse Umane
12 Dic 2019
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/12/Ferrero-1-768x432.jpg" class="card-responsive-img fit-img" alt="Ferrero" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/12/Ferrero-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/12/Ferrero-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/12/Ferrero-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/12/Ferrero-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/12/Ferrero-1-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/12/Ferrero-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Intervista
Ferrero getta le basi della Intelligent Supply Chain: al via il progetto "Control Tower"
10 Dic 2019
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/12/avanade-768x432.jpg" class="card-responsive-img fit-img" alt="avanade" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/12/avanade-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/12/avanade-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/12/avanade-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/12/avanade-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/12/avanade-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/12/avanade.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

intervista
Avanade Intelligent Upgrade Engine, l’aggiornamento facile a Microsoft Dynamics 365 ERP
03 Dic 2019
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/11/vtex-768x432.jpg" class="card-responsive-img fit-img" alt="vtex" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/11/vtex-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/11/vtex-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/11/vtex-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/11/vtex-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/11/vtex-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/11/vtex.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Gestione ordini
La Unified Commerce Platform di VTEX sbarca in Italia
02 Dic 2019
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/11/primadonna-768x432.jpg" class="card-responsive-img fit-img" alt="primadonna" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/11/primadonna-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/11/primadonna-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/11/primadonna-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/11/primadonna-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/11/primadonna-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/11/primadonna.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

intervista
Omnicanalità, l’esperienza di Primadonna. Il CEO Tatarella: «Moltiplica le occasioni per visitare il negozio»
21 Nov 2019
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/09/aw-lab-768x432.jpg" class="card-responsive-img fit-img" alt="aw lab" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/09/aw-lab-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/09/aw-lab-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/09/aw-lab-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/09/aw-lab-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/09/aw-lab-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/09/aw-lab.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

RETAIL
AW LAB: l’Experience Marketing che fa vivere ai clienti momenti unici
26 Set 2019
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/09/sap-768x432.jpg" class="card-responsive-img fit-img" alt="sap" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/09/sap-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/09/sap-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/09/sap-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/09/sap-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/09/sap-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/09/sap.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Reportage
Un consumatore per amico: relazioni e Supply Chain integrata per una nuova Customer Experience
13 Set 2019
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