Annalisa Casali

Giornalista professionista, da oltre trent’anni scrive di innovazione del business in chiave digitale ma senza tradire il suo “primo amore”, il marketing. Curiosa per natura, cerca di spiegare le tecnologie e i tech trend con un linguaggio semplice.

Articoli dell'autore



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/05/CFO-business-continuity-risk-management-768x432.jpg" class="card-responsive-img fit-img" alt="Business Continuity" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/05/CFO-business-continuity-risk-management-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/05/CFO-business-continuity-risk-management-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/05/CFO-business-continuity-risk-management-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/05/CFO-business-continuity-risk-management-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/05/CFO-business-continuity-risk-management-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/05/CFO-business-continuity-risk-management.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Sponsored Story
Il ruolo del Finance nella Business Continuity, come affrontare l’emergenza e la prossima ripresa
11 Mag 2020
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/05/retail-fase-2-768x432.jpg" class="card-responsive-img fit-img" alt="retail fase 2" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/05/retail-fase-2-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/05/retail-fase-2-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/05/retail-fase-2-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/05/retail-fase-2-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/05/retail-fase-2-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/05/retail-fase-2.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Commercio al dettaglio
Il retail entra nella Fase 2 e ripensa i modelli di vendita. Dal digitale la spinta decisiva alla ripartenza
11 Mag 2020
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/04/solidarieta%CC%80-coronavirus-768x432.jpg" class="card-responsive-img fit-img" alt="solidarietà coronavirus" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/04/solidarieta%CC%80-coronavirus-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/04/solidarieta%CC%80-coronavirus-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/04/solidarieta%CC%80-coronavirus-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/04/solidarieta%CC%80-coronavirus-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/04/solidarieta%CC%80-coronavirus-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/04/solidarieta%CC%80-coronavirus.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Iniziative
Good news: dai grandi colossi alle piccole aziende le iniziative di solidarietà al tempo del Coronavirus
29 Apr 2020
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/04/Finance-768x432.jpg" class="card-responsive-img fit-img" alt="Finance" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/04/Finance-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/04/Finance-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/04/Finance-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/04/Finance-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/04/Finance-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/04/Finance.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Trend
Il modern finance a supporto dell’azienda che guarda al futuro: il nuovo ruolo del CFO
27 Apr 2020
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/04/Smart-Working-Noovle-768x432.jpg" class="card-responsive-img fit-img" alt="Smart Working Noovle" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/04/Smart-Working-Noovle-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/04/Smart-Working-Noovle-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/04/Smart-Working-Noovle-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/04/Smart-Working-Noovle-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/04/Smart-Working-Noovle-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/04/Smart-Working-Noovle.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Success Story
Smart Working e Fase 2, Noovle: “L’obiettivo sarà conciliare produttività e protezione dal virus”
23 Apr 2020
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/04/INGO-768x432.jpg" class="card-responsive-img fit-img" alt="INGO" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/04/INGO-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/04/INGO-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/04/INGO-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/04/INGO-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/04/INGO-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/04/INGO.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Strategie
INGO acquisisce Xenialab: nasce un nuovo gruppo per la gestione end-to-end della customer experience omnicanale
21 Apr 2020
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<img width="768" height="476" src="https://img.digital4.biz/wp-content/uploads/2020/04/apple-device-Myapoteca2-768x476.jpg" class="card-responsive-img fit-img" alt="Apoteca Natura e Relatech insieme per la Fast Call di Solidarietà Digitale Covid-19" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/04/apple-device-Myapoteca2-768x476.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/04/apple-device-Myapoteca2-1162x720.jpg 1162w, https://img.digital4.biz/wp-content/uploads/2020/04/apple-device-Myapoteca2-1742x1080.jpg 1742w, https://img.digital4.biz/wp-content/uploads/2020/04/apple-device-Myapoteca2-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Monitoraggio dei pazienti
Apoteca Natura e Relatech insieme per la Fast Call di Solidarietà Digitale Covid-19
14 Apr 2020
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/04/Innovazione-768x432.jpg" class="card-responsive-img fit-img" alt="Innovazione" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/04/Innovazione-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/04/Innovazione-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/04/Innovazione-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/04/Innovazione-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/04/Innovazione-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/04/Innovazione.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Intervista
Lanza (Intesa, Gruppo IBM): «Innovazione circolare e open chiave di volta di Intesa per la digitalizzazione del business»
07 Apr 2020
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/04/Credit-risk-modeling-768x432.jpg" class="card-responsive-img fit-img" alt="Credit risk modeling" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/04/Credit-risk-modeling-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/04/Credit-risk-modeling-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/04/Credit-risk-modeling-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/04/Credit-risk-modeling-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/04/Credit-risk-modeling-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/04/Credit-risk-modeling.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Gestione del rischio
Credit risk modeling, cos’è e come sfruttarlo al meglio
01 Apr 2020
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/03/crisi-dimpresa-768x432.jpg" class="card-responsive-img fit-img" alt="crisi d&#039;impresa" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/03/crisi-dimpresa-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/03/crisi-dimpresa-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/03/crisi-dimpresa-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/03/crisi-dimpresa-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/03/crisi-dimpresa-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/03/crisi-dimpresa.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Risk Management
Insolvenza e crisi d’impresa, cosa cambia con il nuovo codice
19 Mar 2020
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2017/11/CMO-768x432.jpg" class="card-responsive-img fit-img" alt="CMO" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2017/11/CMO-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2017/11/CMO-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2017/11/CMO-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2017/11/CMO-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2017/11/CMO-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2017/11/CMO.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Management
CMO, il responsabile Marketing ora è un C-level con un ruolo strategico
23 Feb 2020
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/02/Iperal-768x432.jpg" class="card-responsive-img fit-img" alt="Iperal" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/02/Iperal-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/02/Iperal-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/02/Iperal-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/02/Iperal-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/02/Iperal.jpg 960w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GDO
Iperal Supermercati, digital marketing personalizzato per conquistare il cliente. Anche via App
19 Feb 2020
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