Annalisa Casali

Giornalista professionista, da oltre trent’anni scrive di innovazione del business in chiave digitale ma senza tradire il suo “primo amore”, il marketing. Curiosa per natura, cerca di spiegare le tecnologie e i tech trend con un linguaggio semplice.

Articoli dell'autore



<img width="768" height="387" src="https://img.digital4.biz/wp-content/uploads/2018/02/thun1-768x387.jpg" class="card-responsive-img fit-img" alt="thun lenet" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/thun1-768x387.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/02/thun1-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/02/thun1.jpg 940w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Success Story
Thun punta su omnichannel e sostenibilità con il network Lenet Group
04 Mag 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/04/Smart-digital-signage-768x432.jpg" class="card-responsive-img fit-img" alt="Smart digital signage in un supermercato" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/04/Smart-digital-signage-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/04/Smart-digital-signage-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/04/Smart-digital-signage-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/04/Smart-digital-signage-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/04/Smart-digital-signage-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/04/Smart-digital-signage.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Trend
Smart digital signage dai totem allo scaffale, così la GDO conquista ulteriormente il consumatore
30 Apr 2021
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/04/PMI-Collaboration-768x432.jpg" class="card-responsive-img fit-img" alt="Concept di Collaboration nelle PMI" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/04/PMI-Collaboration-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/04/PMI-Collaboration-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/04/PMI-Collaboration-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/04/PMI-Collaboration-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/04/PMI-Collaboration-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/04/PMI-Collaboration.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Trend
Lavoro di squadra nelle PMI: la collaboration a supporto della produttività
26 Apr 2021
di Annalisa Casali
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<img width="768" height="523" src="https://img.digital4.biz/wp-content/uploads/2021/04/Coin-768x523.jpg" class="card-responsive-img fit-img" alt="Coin" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/04/Coin-768x523.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/04/Coin-1058x720.jpg 1058w, https://img.digital4.biz/wp-content/uploads/2021/04/Coin-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/04/Coin.jpg 1483w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Retail
Coin, nasce il primo department store virtuale. "Una vera esperienza di shopping omnicanale"
20 Apr 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/03/Data-driven-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="Concept di Data-driven marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/03/Data-driven-marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/03/Data-driven-marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/03/Data-driven-marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/03/Data-driven-marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/03/Data-driven-marketing-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/03/Data-driven-marketing.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Marketing Analytics
Data-driven marketing, il valore del cloud per l'azienda future ready
29 Mar 2021
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/03/Enterprise-Performance-Management-768x432.jpg" class="card-responsive-img fit-img" alt="https://www.shutterstock.com/it/image-photo/man-jumping-across-peak-212648110" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/03/Enterprise-Performance-Management-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/03/Enterprise-Performance-Management-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/03/Enterprise-Performance-Management-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/03/Enterprise-Performance-Management-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/03/Enterprise-Performance-Management-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/03/Enterprise-Performance-Management.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Guide e How-to
Enterprise Performance Management: cos’è, a cosa serve e i vantaggi per l’azienda
26 Mar 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/03/Livingston-sostenibilita-transizione-768x432.jpg" class="card-responsive-img fit-img" alt="Livingston concept di transizione verso la sostenibilità" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/03/Livingston-sostenibilita-transizione-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/03/Livingston-sostenibilita-transizione-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/03/Livingston-sostenibilita-transizione-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/03/Livingston-sostenibilita-transizione-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/03/Livingston-sostenibilita-transizione-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/03/Livingston-sostenibilita-transizione.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Green Economy
Sostenibilità, innovazione e trasformazione digitale: come affrontare una transizione che non può più attendere
22 Mar 2021
di Annalisa Casali
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<img width="768" height="768" src="https://img.digital4.biz/wp-content/uploads/2021/03/KIKO-768x768.jpg" class="card-responsive-img fit-img" alt="KIKO" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/03/KIKO-768x768.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/03/KIKO-720x720.jpg 720w, https://img.digital4.biz/wp-content/uploads/2021/03/KIKO-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/03/KIKO.jpg 800w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Strategie
KIKO e la svolta digital dell’AD Cristina Scocchia: «Resilienti anche durante la pandemia grazie all’omnicanalità»
22 Mar 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/03/eles-semiconductor-equipment-768x432.jpeg" class="card-responsive-img fit-img" alt="semiconduttore (eles semiconductor equipment)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/03/eles-semiconductor-equipment-768x432.jpeg 768w, https://img.digital4.biz/wp-content/uploads/2021/03/eles-semiconductor-equipment-156x88.jpeg 156w, https://img.digital4.biz/wp-content/uploads/2021/03/eles-semiconductor-equipment-1280x720.jpeg 1280w, https://img.digital4.biz/wp-content/uploads/2021/03/eles-semiconductor-equipment-1920x1080.jpeg 1920w, https://img.digital4.biz/wp-content/uploads/2021/03/eles-semiconductor-equipment-640x360.jpeg 640w, https://img.digital4.biz/wp-content/uploads/2021/03/eles-semiconductor-equipment-lq.jpeg 30w, https://img.digital4.biz/wp-content/uploads/2021/03/eles-semiconductor-equipment.jpeg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Success Story
La servitization di Eles Semiconductor Equipment: la smart factory punta sui servizi grazie a Relatech
10 Mar 2021
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/03/workplace-digitali-768x432.jpg" class="card-responsive-img fit-img" alt="workplace digitali concept" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/03/workplace-digitali-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/03/workplace-digitali-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/03/workplace-digitali-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/03/workplace-digitali-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2021/03/workplace-digitali-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/03/workplace-digitali-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/03/workplace-digitali.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Trend
Smart Working per l'azienda future ready, il workplace digitale ridisegna la produttività dei team
03 Mar 2021
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/02/Mattel-1-768x432.jpg" class="card-responsive-img fit-img" alt="Mattel" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/02/Mattel-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/02/Mattel-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/02/Mattel-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/02/Mattel-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/02/Mattel-1-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/02/Mattel-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Strategia Digitale
Mattel, più esperienze e storytelling nel marketing del big dei giochi
22 Feb 2021
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<img width="620" height="386" src="https://img.digital4.biz/wp-content/uploads/2021/02/Ducati-Lenovo-Team.jpg" class="card-responsive-img fit-img" alt="Ducati Lenovo Team" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/02/Ducati-Lenovo-Team.jpg 620w, https://img.digital4.biz/wp-content/uploads/2021/02/Ducati-Lenovo-Team-lq.jpg 30w" sizes="(max-width: 620px) 100vw, 620px" data-eio="l" />

High Performance Computing
Ducati, l'innovazione digitale corre sempre più veloce (non solo in pista)
15 Feb 2021
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