Annalisa Casali

Giornalista professionista, da oltre trent’anni scrive di innovazione del business in chiave digitale ma senza tradire il suo “primo amore”, il marketing. Curiosa per natura, cerca di spiegare le tecnologie e i tech trend con un linguaggio semplice.

Articoli dell'autore



<img width="1920" height="1080" src="https://img.digital4.biz/wp-content/uploads/2021/10/efm-1-1920x1080.jpg" class="responsive-img" alt="Space as a Service: intervista a capicotto di efm" style="display: block;" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/10/efm-1-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2021/10/efm-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/10/efm-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/10/efm-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/10/efm-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/10/efm-1-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/10/efm-1.jpg 1921w" sizes="(max-width: 1920px) 100vw, 1920px" data-eio="l" />					
Videointervista
eFM MY SPOT rivoluziona il corporate real estate e inaugura l’era dello Space as a Service06 Ott 2021
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/09/Business-of-Experience-768x432.jpg" class="card-responsive-img fit-img" alt="L’esperienza del cliente al cuore delle strategie marketing: come creare un Business of Experience" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/09/Business-of-Experience-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/09/Business-of-Experience-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/09/Business-of-Experience-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/09/Business-of-Experience-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/09/Business-of-Experience-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/09/Business-of-Experience.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Customer centricity
L’esperienza del cliente al cuore delle strategie marketing: come creare un Business of Experience
22 Set 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/03/Gestione-acquisti-768x432.jpg" class="card-responsive-img fit-img" alt="Gestione acquisti" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/03/Gestione-acquisti-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/03/Gestione-acquisti-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/03/Gestione-acquisti-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/03/Gestione-acquisti-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/03/Gestione-acquisti-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/03/Gestione-acquisti.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Gestione acquisti: cos'è e come farla in azienda
20 Set 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/09/ikea-768x432.jpg" class="card-responsive-img fit-img" alt="ikea" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/09/ikea-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/09/ikea-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/09/ikea-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/09/ikea-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/09/ikea-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/09/ikea.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Strategie Retail
IKEA, il brand del design accessibile diventa icona dell'esperienza d'acquisto digitale
13 Set 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/08/Industrial-Smart-Working-768x432.jpg" class="card-responsive-img fit-img" alt="Industrial Smart Working: operaio al lavoro da remoto" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/08/Industrial-Smart-Working-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/08/Industrial-Smart-Working-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/08/Industrial-Smart-Working-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/08/Industrial-Smart-Working-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/08/Industrial-Smart-Working-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/08/Industrial-Smart-Working.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Trend
Industrial Smart Working, anche per i ruoli operativi le aziende premono sull’acceleratore del lavoro agile
03 Ago 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/08/Autogrill--768x432.jpg" class="card-responsive-img fit-img" alt="Autogrill" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/08/Autogrill--768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/08/Autogrill--156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/08/Autogrill--1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/08/Autogrill--640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/08/Autogrill--lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/08/Autogrill-.jpg 1366w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

IT governance
Autogrill, strategia "Zero Datacenter" per un IT ibrido, agile e più vicino al business
03 Ago 2021
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<img width="768" height="550" src="https://img.digital4.biz/wp-content/uploads/2021/07/Clementoni-768x550.jpg" class="card-responsive-img fit-img" alt="Clementoni" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/07/Clementoni-768x550.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/07/Clementoni-1006x720.jpg 1006w, https://img.digital4.biz/wp-content/uploads/2021/07/Clementoni-1509x1080.jpg 1509w, https://img.digital4.biz/wp-content/uploads/2021/07/Clementoni-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

STRATEGIE
Clementoni: il digitale abbraccia il gioco tradizionale per stare al passo con i "clienti"
14 Lug 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/01/customer-experience-shutterstock-768x432.jpg" class="card-responsive-img fit-img" alt="Customer Experience nella vendita" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/01/customer-experience-shutterstock-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/01/customer-experience-shutterstock-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/01/customer-experience-shutterstock-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/01/customer-experience-shutterstock-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/01/customer-experience-shutterstock-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/01/customer-experience-shutterstock.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Sales Management
Customer Experience nella vendita, l’importanza del primo incontro con il cliente
08 Lug 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/07/kipcast-vitec-768x432.jpg" class="card-responsive-img fit-img" alt="vitec imagining solutions" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/07/kipcast-vitec-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/07/kipcast-vitec-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/07/kipcast-vitec-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/07/kipcast-vitec-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2021/07/kipcast-vitec-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/07/kipcast-vitec-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/07/kipcast-vitec.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Success Story
E-Commerce, i vantaggi dell’integrazione con i marketplace: il caso Vitec Imaging Solutions
05 Lug 2021
di Annalisa Casali
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<img width="768" height="466" src="https://img.digital4.biz/wp-content/uploads/2021/07/Safilo-768x466.jpg" class="card-responsive-img fit-img" alt="Safilo" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/07/Safilo-768x466.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/07/Safilo-1187x720.jpg 1187w, https://img.digital4.biz/wp-content/uploads/2021/07/Safilo-1781x1080.jpg 1781w, https://img.digital4.biz/wp-content/uploads/2021/07/Safilo-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

IL PROGETTO
Safilo, una rivoluzione digitale che fa perno su CRM ed eCommerce B2B
01 Lug 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/06/Customer-Engagement-B2B-768x432.jpg" class="card-responsive-img fit-img" alt="Customer Engagement B2B concept" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/06/Customer-Engagement-B2B-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/06/Customer-Engagement-B2B-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/06/Customer-Engagement-B2B-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/06/Customer-Engagement-B2B-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/06/Customer-Engagement-B2B-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/06/Customer-Engagement-B2B.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Trend
Customer Engagement B2B, cos’è, perché serve e come farlo bene
22 Giu 2021
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/05/clienteling-768x432.jpg" class="card-responsive-img fit-img" alt="clienteling" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/05/clienteling-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/05/clienteling-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/05/clienteling-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/05/clienteling-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/05/clienteling-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/05/clienteling.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Retail
Clienteling e CRM omichannel, la ricetta di Cegid per il luxury retail
20 Mag 2021
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