Alessandro Martemucci

Lean Marketing Manager, CEO Officinae Lean Marketing, Consigliere AISM Associazione Italiana Sviluppo Marketing

CEO dell'agenzia Officinae, docente alla School of Management dell'Università LUM Jean Monnet e consulente di Lean Marketing e Digital Marketing. Autore del libro - “ Lean Marketing & Sales” – Guerini 2018.

Articoli dell'autore



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/12/shutterstock_1034526682-1-768x432.jpg" class="card-responsive-img fit-img" alt="Acquisti sostenibili" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/12/shutterstock_1034526682-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/12/shutterstock_1034526682-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/12/shutterstock_1034526682-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/12/shutterstock_1034526682-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/12/shutterstock_1034526682-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/12/shutterstock_1034526682-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/12/shutterstock_1034526682-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

MANAGEMENT
Acquisti sostenibili: come cambiano le strategie di Marketing nell'era del consumatore consapevole
14 Dic 2023
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/12/shutterstock_334752263-1-768x432.jpg" class="card-responsive-img fit-img" alt="Futuro del marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/12/shutterstock_334752263-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/12/shutterstock_334752263-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/12/shutterstock_334752263-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/12/shutterstock_334752263-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/12/shutterstock_334752263-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/12/shutterstock_334752263-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/12/shutterstock_334752263-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Trend
Il futuro del Marketing è "Neverending": una nuova dimensione che crea valore sostenibile e responsabile
16 Dic 2022
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2018/07/Lean-Marketing1-768x432.jpg" class="card-responsive-img fit-img" alt="presentare un&#039;idea" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/07/Lean-Marketing1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/07/Lean-Marketing1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2018/07/Lean-Marketing1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2018/07/Lean-Marketing1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2018/07/Lean-Marketing1-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/07/Lean-Marketing1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Management
Presentare un'idea (o un prodotto) in poco tempo e convincere: una guida al pitch perfetto
30 Lug 2021
di Alessandro Martemucci
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/05/ripartenza-768x432.jpg" class="card-responsive-img fit-img" alt="ripartenza" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/05/ripartenza-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/05/ripartenza-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/05/ripartenza-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/05/ripartenza-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/05/ripartenza-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/05/ripartenza.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Guide e How-to
Lean Marketing per la ripartenza delle PMI: 7 strategie semplici ed efficaci ai tempi del Covid-19
08 Apr 2021
di Alessandro Martemucci
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/03/ascoltare-il-cliente-768x432.jpg" class="card-responsive-img fit-img" alt="ascoltare il cliente" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/03/ascoltare-il-cliente-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/03/ascoltare-il-cliente-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/03/ascoltare-il-cliente-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/03/ascoltare-il-cliente-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/03/ascoltare-il-cliente-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/03/ascoltare-il-cliente.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Lean Marketing
Ascoltare il cliente: come vendere di più grazie alla “voice of customer”
19 Mar 2021
di Alessandro Martemucci
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2018/06/lean-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="lean-marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/06/lean-marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/06/lean-marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2018/06/lean-marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2018/06/lean-marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2018/06/lean-marketing-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/06/lean-marketing-e1529505802898.jpg 1500w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

management
Lean Marketing, le 5P del modello snello che si ispira ai digital disruptor
05 Nov 2019
di Alessandro Martemucci
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