Manuela Gianni

Direttrice, Digital4Executive

Giornalista, ingegnere, speaker, si occupa di innovazione, tecnologie digitali e management. Direttrice di Digital4Executive sin dalla nascita, portale online con 6 canali verticali (Executive, Marketing, HR, SupplyChain, Finance, Procurement).

Articoli dell'autore



<img width="1280" height="720" src="https://img.digital4.biz/wp-content/uploads/2025/01/08100803/Digital-Business-Transformation-1280x720-1.jpg" class="responsive-img" alt="Mini Contratti di Sviluppo 2025" style="display: block;" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/01/08100803/Digital-Business-Transformation-1280x720-1.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/01/08100803/Digital-Business-Transformation-1280x720-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/01/08100803/Digital-Business-Transformation-1280x720-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/01/08100803/Digital-Business-Transformation-1280x720-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/01/08100803/Digital-Business-Transformation-1280x720-1-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/01/08100803/Digital-Business-Transformation-1280x720-1-lq.jpg 30w" sizes="(max-width: 1280px) 100vw, 1280px" data-eio="l" />

<img src="https://img.digital4.biz/wp-content/uploads/2018/02/29150603/PROPOSTE-LOGHI-D4-3-e1712849239521-156x88.jpg" alt="Manuela Gianni" class="full-space-image" data-eio="l">

EDITORIALE
L’AI Transformation è la new Digital Transformation: Digital4Executive passa il testimone ad AI4Business
09 Set 2025
di Manuela Gianni
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<img width="1920" height="1074" src="https://img.digital4.biz/wp-content/uploads/2025/05/21153708/Digital4_HP-1920x1074.jpg" class="responsive-img" alt="futuro dell’ufficio" style="display: block;" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/05/21153708/Digital4_HP-1920x1074.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/05/21153708/Digital4_HP-1280x716.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/05/21153708/Digital4_HP-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/05/21153708/Digital4_HP-768x430.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/05/21153708/Digital4_HP-1536x860.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/05/21153708/Digital4_HP-2048x1146.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/05/21153708/Digital4_HP-1024x573.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/05/21153708/Digital4_HP.jpg 30w" sizes="(max-width: 1920px) 100vw, 1920px" data-eio="l" />					
VIDEOINTERVISTA
Il futuro dell’ufficio e del lavoro secondo HP22 Mag 2025
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/05/07125526/Agentforce-Service-Summit-2025-1-768x432.jpg" class="card-responsive-img fit-img" alt="Agenti Virtuali" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/05/07125526/Agentforce-Service-Summit-2025-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/05/07125526/Agentforce-Service-Summit-2025-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/05/07125526/Agentforce-Service-Summit-2025-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/05/07125526/Agentforce-Service-Summit-2025-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/05/07125526/Agentforce-Service-Summit-2025-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/05/07125526/Agentforce-Service-Summit-2025-1-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/05/07125526/Agentforce-Service-Summit-2025-1.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/05/07125526/Agentforce-Service-Summit-2025-1.jpg 1800w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

ARTIFICIAL INTELLIGENCE
Il futuro del business è negli Agenti Virtuali: la visione di Salesforce
08 Mag 2025
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/04/14154723/shutterstock_2250151433-768x432.jpg" class="card-responsive-img fit-img" alt="Go-to-market strategia" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/04/14154723/shutterstock_2250151433-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/04/14154723/shutterstock_2250151433-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/04/14154723/shutterstock_2250151433-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/04/14154723/shutterstock_2250151433-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/04/14154723/shutterstock_2250151433-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/04/14154723/shutterstock_2250151433-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/04/14154723/shutterstock_2250151433-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/04/14154723/shutterstock_2250151433-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/04/14154723/shutterstock_2250151433-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

DIGITAL MARKETING
Ripensare la strategia Go-to-market: i passi necessari
16 Apr 2025
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-768x432.jpg" class="card-responsive-img fit-img" alt="Marketing technology" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

MARTECH
Marketing Technology, i trend 2025 e l’impatto degli Agenti AI
28 Mar 2025
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-768x432.jpg" class="card-responsive-img fit-img" alt="retail media Mediaworld" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

ESPERIENZE
Advertising, Mediaworld ampia la proposta Retail Media
18 Mar 2025
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-768x432.jpg" class="card-responsive-img fit-img" alt="eDreams Odigeo" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

SUCCESS STORY
eDreams Odigeo, l’AI dietro al successo del servizio Prime dell’agenzia di viaggi online
14 Mar 2025
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2018/12/18123746/shutterstock_1473231434-1-768x432.jpg" class="card-responsive-img fit-img" alt="Marthech" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/12/18123746/shutterstock_1473231434-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/12/18123746/shutterstock_1473231434-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2018/12/18123746/shutterstock_1473231434-1-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2018/12/18123746/shutterstock_1473231434-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2018/12/18123746/shutterstock_1473231434-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2018/12/18123746/shutterstock_1473231434-1-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2018/12/18123746/shutterstock_1473231434-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2018/12/18123746/shutterstock_1473231434-1-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2018/12/18123746/shutterstock_1473231434-1-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Data-driven Marketing
MarTech, guida alle tecnologie a supporto delle strategie di Omnichannel Marketing
18 Feb 2025
di Annalisa Casali e  Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/13151723/shutterstock_2396222975-768x432.jpg" class="card-responsive-img fit-img" alt="SAP e Databricks" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/13151723/shutterstock_2396222975-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/13151723/shutterstock_2396222975-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/13151723/shutterstock_2396222975-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/02/13151723/shutterstock_2396222975-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/13151723/shutterstock_2396222975-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/13151723/shutterstock_2396222975-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/02/13151723/shutterstock_2396222975-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/13151723/shutterstock_2396222975-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/13151723/shutterstock_2396222975-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

TREND
SAP e Databricks, una partnership per la gestione dei dati per l’AI
13 Feb 2025
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/01/21102012/shutterstock_2436656401-768x432.jpg" class="card-responsive-img fit-img" alt="Logistica nel retail" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/01/21102012/shutterstock_2436656401-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/01/21102012/shutterstock_2436656401-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/01/21102012/shutterstock_2436656401-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/01/21102012/shutterstock_2436656401-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/01/21102012/shutterstock_2436656401-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/01/21102012/shutterstock_2436656401-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/01/21102012/shutterstock_2436656401-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/01/21102012/shutterstock_2436656401-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/01/21102012/shutterstock_2436656401-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

TREND 2025
La logistica nel retail è sempre più complessa da gestire, fra aumento dei costi, resi e imprevisti
23 Gen 2025
di Manuela Gianni
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<img width="1920" height="1080" src="https://img.digital4.biz/wp-content/uploads/2024/12/16112259/Gruppo-CTA.jpg" class="responsive-img" alt="Gruppo CTA" style="display: block;" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/12/16112259/Gruppo-CTA.jpg 1921w, https://img.digital4.biz/wp-content/uploads/2024/12/16112259/Gruppo-CTA-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/12/16112259/Gruppo-CTA-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/12/16112259/Gruppo-CTA-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/12/16112259/Gruppo-CTA-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/12/16112259/Gruppo-CTA-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/12/16112259/Gruppo-CTA-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2024/12/16112259/Gruppo-CTA-lq.jpg 30w" sizes="(max-width: 1920px) 100vw, 1920px" data-eio="l" />					
VIDEO INTERVISTA
Gruppo CTA, un nuovo ERP a supporto della crescita internazionale17 Dic 2024
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/12/16185542/AI-generativa-1-768x432.jpg" class="card-responsive-img fit-img" alt="AI GENERATIVA IN AZIENDA" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/12/16185542/AI-generativa-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/12/16185542/AI-generativa-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/12/16185542/AI-generativa-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/12/16185542/AI-generativa-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/12/16185542/AI-generativa-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/12/16185542/AI-generativa-1-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2024/12/16185542/AI-generativa-1-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2024/12/16185542/AI-generativa-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

TREND
IA Generativa in azienda, cosa ci aspetta nel 2025
10 Dic 2024
di Manuela Gianni
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