Federico Della Bella

Partner P4I, Partners4Innovation – Data & AI

Partner P4I-Digital360, Adjunct Professor Strategia e Marketing presso Politecnico di Milano, Polidesign, IES Abroad, Polimi Graduate School of Managment. Si occupa di strategia digitale e marketing data-driven, con particolare focalizzazione sulle applicazioni di Intelligenza Artificiale per la Customer Experience

Articoli dell'autore



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/04/08111051/shutterstock_2565101977-768x432.jpg" class="card-responsive-img fit-img" alt="Applicazioni Data Science" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/04/08111051/shutterstock_2565101977-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/04/08111051/shutterstock_2565101977-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/04/08111051/shutterstock_2565101977-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/04/08111051/shutterstock_2565101977-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/04/08111051/shutterstock_2565101977-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/04/08111051/shutterstock_2565101977-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/04/08111051/shutterstock_2565101977-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/04/08111051/shutterstock_2565101977-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/04/08111051/shutterstock_2565101977.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

DATA-DRIVEN
La Data Science applicata al Marketing: tecniche e strategie per generare valore attraverso i dati
09 Apr 2025
di Federico Della Bella e  Giusi Disanto
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/07/26150340/Shutterstock_2483218261-1-768x432.jpg" class="card-responsive-img fit-img" alt="AI Marketing DNA" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/07/26150340/Shutterstock_2483218261-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/07/26150340/Shutterstock_2483218261-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/07/26150340/Shutterstock_2483218261-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/07/26150340/Shutterstock_2483218261-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/07/26150340/Shutterstock_2483218261-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/07/26150340/Shutterstock_2483218261-1-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2024/07/26150340/Shutterstock_2483218261-1-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2024/07/26150340/Shutterstock_2483218261-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

ARTIFICIAL INTELLIGENCE
Come l'Intelligenza Artificiale sta cambiando il settore del Marketing: il modello delle competenze "AI Marketing DNA"
19 Set 2024
di Federico Della Bella,  Giusi Disanto,  Edlira Gjokhilaj e  Alessandro Maria Mazza
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/06/ADV-digital-advertising-768x432.jpg" class="card-responsive-img fit-img" alt="Digital Advertising" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/06/ADV-digital-advertising-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/06/ADV-digital-advertising-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/06/ADV-digital-advertising.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/06/ADV-digital-advertising-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/06/ADV-digital-advertising-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/06/ADV-digital-advertising-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/06/ADV-digital-advertising-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Internet Adv
Digital Advertising: formati e KPI della pubblicità online. Guida essenziale per il Marketing
21 Giu 2024
di Federico Della Bella
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/03/Omnichannel-Customer-Experience-768x432.jpg" class="card-responsive-img fit-img" alt="I 10 vantaggi del CRM Customer relationship management" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/03/Omnichannel-Customer-Experience-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/03/Omnichannel-Customer-Experience-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/03/Omnichannel-Customer-Experience-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/03/Omnichannel-Customer-Experience-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/03/Omnichannel-Customer-Experience-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/03/Omnichannel-Customer-Experience.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Guide e How-to
10 vantaggi del CRM, Customer Relationship Management, per aziende e imprese
16 Mag 2024
di Federico Della Bella e  Laura Giacometti
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/03/cookie-di-terza-parte-768x432.jpg" class="card-responsive-img fit-img" alt="cookie" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/03/cookie-di-terza-parte-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/03/cookie-di-terza-parte-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/03/cookie-di-terza-parte-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/03/cookie-di-terza-parte-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/03/cookie-di-terza-parte-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/03/cookie-di-terza-parte.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

DIGITAL ADVERTISING
Un futuro senza cookie di terze parti: come sta cambiando la pubblicità dopo la decisione di Google
15 Mag 2024
di Federico Della Bella e  Giusi Disanto
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/07/Analisi-SWOT-768x432.jpg" class="card-responsive-img fit-img" alt="Analisi SWOT" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/07/Analisi-SWOT-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/07/Analisi-SWOT-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/07/Analisi-SWOT-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/07/Analisi-SWOT-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/07/Analisi-SWOT-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/07/Analisi-SWOT.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Analisi SWOT: cos'è, come farla, vantaggi ed esempi per aziende
27 Mar 2024
di Federico Della Bella
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/01/Shutterstock_747103051-1-768x432.jpg" class="card-responsive-img fit-img" alt="Marketing Intelligence" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/01/Shutterstock_747103051-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/01/Shutterstock_747103051-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/01/Shutterstock_747103051-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2019/01/Shutterstock_747103051-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/01/Shutterstock_747103051-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2019/01/Shutterstock_747103051-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/01/Shutterstock_747103051-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Digital Marketing Intelligence: guida pratica agli strumenti online per l'analisi del contesto e dei trend di mercato
21 Mar 2024
di Federico Della Bella e  Giusi Disanto
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/02/Smart-retail-768x432.jpg" class="card-responsive-img fit-img" alt="Smart retail" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/02/Smart-retail-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/02/Smart-retail-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/02/Smart-retail.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2024/02/Smart-retail-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/02/Smart-retail-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/02/Smart-retail-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/02/Smart-retail-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Smart Retail, moltiplicare le occasioni e l’efficacia delle esperienze d’acquisto con l’Intelligenza Artificiale
06 Feb 2024
di Federico Della Bella,  Michele Zanelli e  Michele Haile
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/11/shutterstock_143215912-1-768x432.jpg" class="card-responsive-img fit-img" alt="programmi di loyalty" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/11/shutterstock_143215912-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/11/shutterstock_143215912-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/11/shutterstock_143215912-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/11/shutterstock_143215912-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/11/shutterstock_143215912-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/11/shutterstock_143215912-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/11/shutterstock_143215912-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Massimizzare il valore del cliente attraverso il giusto programma di loyalty
30 Nov 2023
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/06/shutterstock_1543465676-1-768x432.jpg" class="card-responsive-img fit-img" alt="Churn Prediction" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/06/shutterstock_1543465676-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/06/shutterstock_1543465676-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/06/shutterstock_1543465676-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/06/shutterstock_1543465676-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/06/shutterstock_1543465676-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/06/shutterstock_1543465676-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/06/shutterstock_1543465676-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Churn Prediction, minimizzare il tasso di abbandono dei clienti con l’Intelligenza Artificiale
03 Lug 2023
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/04/kpi-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="kpi marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/04/kpi-marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/04/kpi-marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/04/kpi-marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/04/kpi-marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/04/kpi-marketing-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/04/kpi-marketing.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Data driven marketing
I KPI del Marketing: le metriche fondamentali per la misurazione delle performance
07 Giu 2023
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/05/shutterstock_1889407900-1-1-1-768x432.jpg" class="card-responsive-img fit-img" alt="Strategie audio marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/05/shutterstock_1889407900-1-1-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/05/shutterstock_1889407900-1-1-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/05/shutterstock_1889407900-1-1-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/05/shutterstock_1889407900-1-1-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/05/shutterstock_1889407900-1-1-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/05/shutterstock_1889407900-1-1-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/05/shutterstock_1889407900-1-1-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Come utilizzare il Social Media & Web Listening per migliorare la strategia di marketing
01 Giu 2023
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