Annalisa Casali

Giornalista professionista, da oltre trent’anni scrive di innovazione del business in chiave digitale ma senza tradire il suo “primo amore”, il marketing. Curiosa per natura, cerca di spiegare le tecnologie e i tech trend con un linguaggio semplice.

Articoli dell'autore



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/03/approccio-omnicanale-1-768x432.jpg" class="card-responsive-img fit-img" alt="approccio omnicanale concept" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/03/approccio-omnicanale-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/03/approccio-omnicanale-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/03/approccio-omnicanale-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/03/approccio-omnicanale-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/03/approccio-omnicanale-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/03/approccio-omnicanale-1-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2023/03/approccio-omnicanale-1.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

La ricerca
Approccio omnicanale, i benefici del gestire in ottica unificata i diversi punti di contatto
30 Mar 2023
di Annalisa Casali
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<img width="1920" height="1080" src="https://img.digital4.biz/wp-content/uploads/2023/03/esker-video.jpg" class="responsive-img" alt="esker video screenshot" style="display: block;" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/03/esker-video.jpg 1921w, https://img.digital4.biz/wp-content/uploads/2023/03/esker-video-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/03/esker-video-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/03/esker-video-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/03/esker-video-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/03/esker-video-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/03/esker-video-lq.jpg 30w" sizes="(max-width: 1920px) 100vw, 1920px" data-eio="l" />					
Videointervista
Crescita a somma positiva, la ricetta di Esker per un business agile, sostenibile e inclusivo13 Mar 2023
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/09/eCommerce-Manager-768x432.jpg" class="card-responsive-img fit-img" alt="eCommerce Manager" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/09/eCommerce-Manager-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/09/eCommerce-Manager-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/09/eCommerce-Manager-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/09/eCommerce-Manager-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/09/eCommerce-Manager-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/09/eCommerce-Manager.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Guide e how-to
eCommerce manager: l'identikit del responsabile della gestione delle vendite online
10 Mar 2023
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/07/digital-marketing-e-customer-care-768x432.jpg" class="card-responsive-img fit-img" alt="digital marketing e customer service" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/07/digital-marketing-e-customer-care-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/07/digital-marketing-e-customer-care-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/07/digital-marketing-e-customer-care-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/07/digital-marketing-e-customer-care-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/07/digital-marketing-e-customer-care-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/07/digital-marketing-e-customer-care.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Customer Care: come cambia la relazione azienda-cliente nell'era delle esperienze omnichannel
27 Feb 2023
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_447590188-2-2-768x432.jpg" class="card-responsive-img fit-img" alt="Data Protection" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_447590188-2-2-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_447590188-2-2-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_447590188-2-2.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_447590188-2-2-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_447590188-2-2-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_447590188-2-2-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_447590188-2-2-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

TREND
Osservatorio Cybersecurity & Data Protection: danni reputazionali e fermi operativi per un'azienda su 7
24 Feb 2023
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/01/1-768x432.jpg" class="card-responsive-img fit-img" alt="Purpose Marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/01/1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/01/1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/01/1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/01/1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/01/1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/01/1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/01/1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Purpose Marketing, le strategie per attrarre e fidelizzare i consumatori conscious
30 Gen 2023
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/01/Progetto-senza-titolo-7-768x432.jpg" class="card-responsive-img fit-img" alt="Davos 2023" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/01/Progetto-senza-titolo-7-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/01/Progetto-senza-titolo-7-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/01/Progetto-senza-titolo-7.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/01/Progetto-senza-titolo-7-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/01/Progetto-senza-titolo-7-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/01/Progetto-senza-titolo-7-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/01/Progetto-senza-titolo-7-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Sostenibilità
Davos 2023: il ruolo del marketing nell’avvicinarci agli obiettivi Net Zero
26 Gen 2023
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/01/CMO-trend-768x432.jpg" class="card-responsive-img fit-img" alt="CMO trend concept" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/01/CMO-trend-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/01/CMO-trend-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/01/CMO-trend.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/01/CMO-trend-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/01/CMO-trend-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/01/CMO-trend-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/01/CMO-trend-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Reportage
Le priorità dei CMO italiani: come cambia il Marketing e le 10 tendenze da monitorare nel 2023
23 Gen 2023
di Annalisa Casali
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<img width="768" height="628" src="https://img.digital4.biz/wp-content/uploads/2023/01/Volare-Ita-Airways-768x628.jpg" class="card-responsive-img fit-img" alt="Volare Ita Airways" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/01/Volare-Ita-Airways-768x628.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/01/Volare-Ita-Airways-881x720.jpg 881w, https://img.digital4.biz/wp-content/uploads/2023/01/Volare-Ita-Airways-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2023/01/Volare-Ita-Airways.jpg 980w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Success Story
Volare ITA Airways: esperienze personalizzate al cuore del nuovo programma di loyalty
19 Gen 2023
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/12/Supply-Chain-Globali--768x432.jpg" class="card-responsive-img fit-img" alt="Supply Chain Globali" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/12/Supply-Chain-Globali--768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/12/Supply-Chain-Globali--1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/12/Supply-Chain-Globali-.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/12/Supply-Chain-Globali--156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/12/Supply-Chain-Globali--1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/12/Supply-Chain-Globali--640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/12/Supply-Chain-Globali--lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Trend
Supply Chain globali: i 3 fattori chiave per trasformare le sfide di filiera in opportunità di business
14 Dic 2022
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/12/Software-Supply-Chain-Planning--768x432.jpg" class="card-responsive-img fit-img" alt="Software Supply Chain Planning" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/12/Software-Supply-Chain-Planning--768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/12/Software-Supply-Chain-Planning--1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/12/Software-Supply-Chain-Planning-.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/12/Software-Supply-Chain-Planning--156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/12/Software-Supply-Chain-Planning--1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/12/Software-Supply-Chain-Planning--640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/12/Software-Supply-Chain-Planning--lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Software selection
Supply Chain Planning, quali software aiutano a prevedere meglio gli eventi della filiera
14 Dic 2022
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/12/Fater--768x432.jpg" class="card-responsive-img fit-img" alt="Fater" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/12/Fater--768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/12/Fater--1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/12/Fater-.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/12/Fater--156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/12/Fater--1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/12/Fater--640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/12/Fater--lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Intervista
Fater, la strategia People First punta sull’ascolto e innova la generazione di insight sui clienti
07 Dic 2022
di Annalisa Casali
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