Annalisa Casali

Giornalista professionista, da oltre trent’anni scrive di innovazione del business in chiave digitale ma senza tradire il suo “primo amore”, il marketing. Curiosa per natura, cerca di spiegare le tecnologie e i tech trend con un linguaggio semplice.

Articoli dell'autore



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/09/sorgenia-768x432.jpg" class="card-responsive-img fit-img" alt="sorgenia" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/09/sorgenia-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/09/sorgenia-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/09/sorgenia-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/09/sorgenia-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/09/sorgenia-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/09/sorgenia.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Sales management
Forza vendita: Sorgenia digitalizza i processi con un’App e il contratto si chiude in metà tempo
12 Set 2019
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/07/digital-loyalty-768x432.jpg" class="card-responsive-img fit-img" alt="digital loyalty" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/07/digital-loyalty-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/07/digital-loyalty-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/07/digital-loyalty-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/07/digital-loyalty-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/07/digital-loyalty-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/07/digital-loyalty.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Engagement
Wycon Cosmetics, Experience Marketing e digital loyalty per coinvolgere le clienti
25 Lug 2019
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/07/stroili-oro-768x432.jpg" class="card-responsive-img fit-img" alt="stroili oro" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/07/stroili-oro-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/07/stroili-oro-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/07/stroili-oro-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/07/stroili-oro-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/07/stroili-oro-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/07/stroili-oro.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Omnichannel
Stroili Oro, l’eCommerce è strategico: «Invoglia il cliente a entrare in negozio»
22 Lug 2019
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/07/Business-Plan-768x432.jpg" class="card-responsive-img fit-img" alt="Business Plan" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/07/Business-Plan-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/07/Business-Plan-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/07/Business-Plan-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/07/Business-Plan-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/07/Business-Plan-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/07/Business-Plan.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Management
Cosa è un Business Plan, come si scrive e perchè è importante renderlo Lean (snello)
22 Lug 2019
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/07/advanced-analytics-768x432.jpg" class="card-responsive-img fit-img" alt="advanced analytics" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/07/advanced-analytics-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/07/advanced-analytics-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/07/advanced-analytics-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/07/advanced-analytics-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/07/advanced-analytics-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/07/advanced-analytics.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Data Monetization
Advanced Analytics: come portare le informazioni giuste al business
18 Lug 2019
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/07/machine-learning-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="machine learning marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/07/machine-learning-marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/07/machine-learning-marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/07/machine-learning-marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/07/machine-learning-marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/07/machine-learning-marketing-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/07/machine-learning-marketing.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Martech
Intelligenza Artificiale e Machine Learning per il marketing: il valore di Thick e Big Data
02 Lug 2019
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/06/selligent-marketing-cloud-1-768x432.jpg" class="card-responsive-img fit-img" alt="selligent marketing cloud" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/06/selligent-marketing-cloud-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/06/selligent-marketing-cloud-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/06/selligent-marketing-cloud-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/06/selligent-marketing-cloud-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/06/selligent-marketing-cloud-1-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/06/selligent-marketing-cloud-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Intervista
Cortex, l’Artificial Intelligence di Selligent Marketing Cloud che ottimizza il Customer Journey
01 Lug 2019
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<img width="768" height="409" src="https://img.digital4.biz/wp-content/uploads/2019/06/morellato-768x409.jpg" class="card-responsive-img fit-img" alt="morellato" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/06/morellato-768x409.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/06/morellato-1280x682.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/06/morellato-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/06/morellato.jpg 1538w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Data-driven Marketing
Morellato e la personalizzazione del Marketing: la conversione cresce del 30%
20 Giu 2019
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/06/Ruolo-dei-marketing-manager-768x432.jpg" class="card-responsive-img fit-img" alt="Ruolo dei marketing manager" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/06/Ruolo-dei-marketing-manager-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/06/Ruolo-dei-marketing-manager-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/06/Ruolo-dei-marketing-manager-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/06/Ruolo-dei-marketing-manager-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/06/Ruolo-dei-marketing-manager-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/06/Ruolo-dei-marketing-manager.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Professioni
Come cambia il ruolo dei Marketing Manager: districarsi tra le tecnologie digitali è fondamentale
14 Giu 2019
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/05/selligent-marketing-automation-768x432.jpg" class="card-responsive-img fit-img" alt="selligent marketing automation" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/05/selligent-marketing-automation-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/05/selligent-marketing-automation-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/05/selligent-marketing-automation-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/05/selligent-marketing-automation-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/05/selligent-marketing-automation-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/05/selligent-marketing-automation.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Multichannel
La marketing automation di Selligent che ingaggia e fidelizza
31 Mag 2019
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<img width="768" height="576" src="https://img.digital4.biz/wp-content/uploads/2019/05/netcomm-768x576.jpg" class="card-responsive-img fit-img" alt="ecommerce 2019" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/05/netcomm-768x576.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/05/netcomm-960x720.jpg 960w, https://img.digital4.biz/wp-content/uploads/2019/05/netcomm-1440x1080.jpg 1440w, https://img.digital4.biz/wp-content/uploads/2019/05/netcomm-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/05/netcomm.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Reportage
Netcomm Forum 2019: l’eCommerce motore dell’innovazione digitale nel retail
30 Mag 2019
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/05/salesforce-768x432.jpg" class="card-responsive-img fit-img" alt="Salesforce Basecamp 2019" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/05/salesforce-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/05/salesforce-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/05/salesforce-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/05/salesforce-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/05/salesforce-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/05/salesforce.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

reportage
Salesforce Basecamp 2019: IoT e App mobile trasformano il customer journey
29 Mag 2019
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