Annalisa Casali

Giornalista professionista, da oltre trent’anni scrive di innovazione del business in chiave digitale ma senza tradire il suo “primo amore”, il marketing. Curiosa per natura, cerca di spiegare le tecnologie e i tech trend con un linguaggio semplice.

Articoli dell'autore



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/02/Eni-sostenibilita%CC%80-768x432.jpg" class="card-responsive-img fit-img" alt="Eni sostenibilità" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/02/Eni-sostenibilita%CC%80-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/02/Eni-sostenibilita%CC%80-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/02/Eni-sostenibilita%CC%80-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/02/Eni-sostenibilita%CC%80-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/02/Eni-sostenibilita%CC%80-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/02/Eni-sostenibilita%CC%80.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Transizione Green
Open-es: Eni promuove collaborazione e sostenibilità nelle filiere energetiche
09 Feb 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/02/Sostenibilit%C3%A0-Intesa-768x432.jpg" class="card-responsive-img fit-img" alt="Intesa concept di Sostenibilità" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/02/Sostenibilit%C3%A0-Intesa-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/02/Sostenibilit%C3%A0-Intesa-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/02/Sostenibilit%C3%A0-Intesa-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/02/Sostenibilit%C3%A0-Intesa-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/02/Sostenibilit%C3%A0-Intesa-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/02/Sostenibilit%C3%A0-Intesa.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

ESG
L’impegno di Intesa per la sostenibilità tra inclusione e Circular Economy
08 Feb 2021
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/02/kipcast-768x432.jpg" class="card-responsive-img fit-img" alt="kipcast concept ecommerce" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/02/kipcast-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/02/kipcast-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/02/kipcast-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/02/kipcast-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/02/kipcast-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/02/kipcast.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Sponsored Story
Performance eCommerce: così Kipcast semplifica la gestione dei dati e fa crescere il business online
08 Feb 2021
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/02/DPO-768x432.jpg" class="card-responsive-img fit-img" alt="DPO" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/02/DPO-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/02/DPO-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/02/DPO-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/02/DPO-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/02/DPO-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/02/DPO.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GDPR
DPO: compiti, responsabilità e competenze del data protection officer
03 Feb 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/02/esperienza-di-brand-768x432.jpg" class="card-responsive-img fit-img" alt="Concept di esperienza di brand" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/02/esperienza-di-brand-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/02/esperienza-di-brand-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/02/esperienza-di-brand-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/02/esperienza-di-brand-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/02/esperienza-di-brand-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/02/esperienza-di-brand.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Ricerche
Per creare un’esperienza di brand rilevante non bastano singole azioni: occorre ripensare le fondamenta del business
01 Feb 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/01/sanita-digitale-e1611228985336-768x432.jpg" class="card-responsive-img fit-img" alt="concept di sanità digitale" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/01/sanita-digitale-e1611228985336-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/01/sanita-digitale-e1611228985336-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/01/sanita-digitale-e1611228985336-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/01/sanita-digitale-e1611228985336-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/01/sanita-digitale-e1611228985336.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

DIGITAL HEALTHCARE
5G e App, come cambiano i processi della sanità digitale
21 Gen 2021
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/12/qualita-della-collaboration-768x432.jpg" class="card-responsive-img fit-img" alt="qualità della collaboration concept" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/12/qualita-della-collaboration-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/12/qualita-della-collaboration-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/12/qualita-della-collaboration-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/12/qualita-della-collaboration-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/12/qualita-della-collaboration-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/12/qualita-della-collaboration.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Intervista
Dall’home working all'office working: come migliorare la (qualità della) collaboration
22 Dic 2020
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/12/Data-driven-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="Data driven marketing concept" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/12/Data-driven-marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/12/Data-driven-marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/12/Data-driven-marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/12/Data-driven-marketing-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2020/12/Data-driven-marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/12/Data-driven-marketing-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/12/Data-driven-marketing.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Sponsored Story
Data driven marketing e Analytics, come gestire in modo più efficace il cliente omnichannel
10 Dic 2020
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/11/costi-nascosti-nella-vendita-768x432.jpg" class="card-responsive-img fit-img" alt="sales management" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/11/costi-nascosti-nella-vendita-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/11/costi-nascosti-nella-vendita-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/11/costi-nascosti-nella-vendita-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/11/costi-nascosti-nella-vendita-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/11/costi-nascosti-nella-vendita-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/11/costi-nascosti-nella-vendita.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Gestione reti vendita
Sales Management, come far emergere i costi nascosti nella vendita
27 Nov 2020
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/11/change-management-analytics-768x432.jpg" class="card-responsive-img fit-img" alt="Concept di analytics per il change management" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/11/change-management-analytics-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/11/change-management-analytics-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/11/change-management-analytics-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/11/change-management-analytics-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/11/change-management-analytics-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/11/change-management-analytics.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Sponsored Story
L’analisi dei dati agevola il Change Management: la Big Data Analytics a supporto dell’HR
09 Nov 2020
di Annalisa Casali
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<img width="768" height="428" src="https://img.digital4.biz/wp-content/uploads/2020/10/foto-osservatorio-1000x557-768x428.jpg" class="card-responsive-img fit-img" alt="L&#039;Oréal" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/10/foto-osservatorio-1000x557-768x428.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/10/foto-osservatorio-1000x557-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/10/foto-osservatorio-1000x557-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/10/foto-osservatorio-1000x557.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Success Story
L’Oréal e lo storydoing: come cambiano la comunicazione e l’advertising nell’epoca della pandemia
03 Nov 2020
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/09/concept-store-768x432.jpg" class="card-responsive-img fit-img" alt="concept store" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/09/concept-store-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/09/concept-store-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/09/concept-store-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/09/concept-store-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/09/concept-store-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/09/concept-store.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Concept store: la customer experience al centro, per il retail che guarda al futuro
22 Ott 2020
di Annalisa Casali
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