Annalisa Casali

Giornalista professionista, da oltre trent’anni scrive di innovazione del business in chiave digitale ma senza tradire il suo “primo amore”, il marketing. Curiosa per natura, cerca di spiegare le tecnologie e i tech trend con un linguaggio semplice.

Articoli dell'autore



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/02/HR-Onboarding-768x432.jpg" class="card-responsive-img fit-img" alt="HR Onboarding digitale concept" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/02/HR-Onboarding-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/02/HR-Onboarding-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/02/HR-Onboarding.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/02/HR-Onboarding-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/02/HR-Onboarding-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/02/HR-Onboarding-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/02/HR-Onboarding-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Metodologie
HR Onboarding digitale: prendersi cura dell’employee experience sin dalle battute iniziali
15 Feb 2022
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/02/CX-Adobe-768x432.jpg" class="card-responsive-img fit-img" alt="CX Adobe concept" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/02/CX-Adobe-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/02/CX-Adobe-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/02/CX-Adobe.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/02/CX-Adobe-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/02/CX-Adobe-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/02/CX-Adobe-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/02/CX-Adobe-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Ricerche
Le 5 sfide della customer experience che i CMO non possono più ignorare
15 Feb 2022
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/01/Wella-768x432.jpg" class="card-responsive-img fit-img" alt="Wella" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/01/Wella-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/01/Wella-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/01/Wella.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/01/Wella-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/01/Wella-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/01/Wella-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/01/Wella-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Success Story
Antonella Chiariello, Wella: “Il CFO? Prima custode della casa, ora interior designer"
28 Gen 2022
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/01/New-Normal-CIO-768x432.jpg" class="card-responsive-img fit-img" alt="New Normal CIO concept" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/01/New-Normal-CIO-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/01/New-Normal-CIO-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/01/New-Normal-CIO.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/01/New-Normal-CIO-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/01/New-Normal-CIO-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/01/New-Normal-CIO-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/01/New-Normal-CIO-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Trend
PNRR e New Normal, nuove priorità e opportunità da cogliere. Cresce il ruolo del CIO
10 Gen 2022
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/10/Agile-Configuration-Management-768x432.jpg" class="card-responsive-img fit-img" alt="platformization" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/10/Agile-Configuration-Management-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/10/Agile-Configuration-Management-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/10/Agile-Configuration-Management-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/10/Agile-Configuration-Management-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/10/Agile-Configuration-Management-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/10/Agile-Configuration-Management.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Trend
Platformization al cuore dei nuovi modelli di business agili. Accenture: "L’innovazione diventa sostenibile"
17 Dic 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/09/turismo-digitale-768x432.jpg" class="card-responsive-img fit-img" alt="Welcome Travel Group" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/09/turismo-digitale-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/09/turismo-digitale-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/09/turismo-digitale-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/09/turismo-digitale-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/09/turismo-digitale-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/09/turismo-digitale.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Turismo
Welcome Travel Group, esperienze digitali integrate per il viaggiatore 4.0
23 Nov 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/03/eCommerce-trend-2021-768x432.jpg" class="card-responsive-img fit-img" alt="eCommerce trend" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/03/eCommerce-trend-2021-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/03/eCommerce-trend-2021-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/03/eCommerce-trend-2021-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/03/eCommerce-trend-2021-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/03/eCommerce-trend-2021-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/03/eCommerce-trend-2021.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Trend
eCommerce trend 2021: le 5 tendenze che cambiano il settore
10 Nov 2021
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/11/nextmind-digitale-su-misura-768x432.jpg" class="card-responsive-img fit-img" alt="nextmind, concept di digitale su misura" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/11/nextmind-digitale-su-misura-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/11/nextmind-digitale-su-misura-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/11/nextmind-digitale-su-misura.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2021/11/nextmind-digitale-su-misura-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/11/nextmind-digitale-su-misura-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2021/11/nextmind-digitale-su-misura-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/11/nextmind-digitale-su-misura-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Sponsored Story
Nextmind, soluzioni digitali sartoriali “cucite” sugli utenti che fanno la differenza
08 Nov 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/11/Unicredit-TIM-e-Costa-Crociere-768x432.jpg" class="card-responsive-img fit-img" alt="Unicredit, TIM e Costa Crociere: customer experience" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/11/Unicredit-TIM-e-Costa-Crociere-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/11/Unicredit-TIM-e-Costa-Crociere-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/11/Unicredit-TIM-e-Costa-Crociere-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/11/Unicredit-TIM-e-Costa-Crociere-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/11/Unicredit-TIM-e-Costa-Crociere-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/11/Unicredit-TIM-e-Costa-Crociere.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Success Story
Unicredit, TIM e Costa Crociere: come creare valore per i clienti attraverso i canali digitali
03 Nov 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/10/MicrosoftTeams-image-24-1-768x432.jpg" class="card-responsive-img fit-img" alt="sostenibilità black rock" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/10/MicrosoftTeams-image-24-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/10/MicrosoftTeams-image-24-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/10/MicrosoftTeams-image-24-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/10/MicrosoftTeams-image-24-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/10/MicrosoftTeams-image-24-1-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/10/MicrosoftTeams-image-24-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Customer Experience
Sostenibilità e centralità dell’individuo: serve ripensare la relazione con il cliente
25 Ott 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/03/affiliate-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="affiliate marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/03/affiliate-marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/03/affiliate-marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/03/affiliate-marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/03/affiliate-marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/03/affiliate-marketing-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/03/affiliate-marketing.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Strategie
Tradedoubler, il marketing di affiliazione “su misura” per ogni esigenza
20 Ott 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/10/Organigramma-aziendale-768x432.jpg" class="card-responsive-img fit-img" alt="Organigramma aziendale: definire in modo preciso ruoli, posizioni e relazioni di interdipendenza delle persone" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/10/Organigramma-aziendale-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/10/Organigramma-aziendale-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/10/Organigramma-aziendale-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/10/Organigramma-aziendale-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/10/Organigramma-aziendale-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/10/Organigramma-aziendale.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Organizzazione aziendale
Organigramma aziendale: definire in modo preciso ruoli, posizioni e relazioni di interdipendenza delle persone
11 Ott 2021
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