customer centricity

artificial intelligence

AI e marketing: come il media mix modeling sta cambiando la gestione dei budget

01 Ott 2025

<img width="768" height="475" src="https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-768x475.jpg" class="card-responsive-img fit-img" alt="Lavazza" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-768x475.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-1164x720.jpg 1164w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-1746x1080.jpg 1746w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-1536x950.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-2048x1267.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-142x88.jpg 142w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-1024x633.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Success Story
Lavazza trasforma la relazione con il cliente grazie a dati integrati e agenti virtuali avanzati
04 Giu 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/01/project-management-2-768x432.jpg" class="card-responsive-img fit-img" alt="project management" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/01/project-management-2-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/01/project-management-2-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/01/project-management-2.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2020/01/project-management-2-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/01/project-management-2-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2020/01/project-management-2-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/01/project-management-2-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Project Management: vantaggi dell'adottare un approccio olistico alla gestione di risorse e persone
21 Ott 2024
di Laura Zanotti
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/10/cdp-customer-data-platform-768x432.jpg" class="card-responsive-img fit-img" alt="cdp customer data platform concept" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/10/cdp-customer-data-platform-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/10/cdp-customer-data-platform.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/10/cdp-customer-data-platform-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/10/cdp-customer-data-platform-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/10/cdp-customer-data-platform-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Sponsored Story
Nuova spinta alla business intelligence con la Customer Data Platform
21 Ott 2022
di Fabrizio Pincelli
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/04/customer-centricity-768x432.jpg" class="card-responsive-img fit-img" alt="customer centricity concept" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/04/customer-centricity-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/04/customer-centricity-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/04/customer-centricity.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/04/customer-centricity-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/04/customer-centricity-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/04/customer-centricity-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/04/customer-centricity-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Customer Experience
Customer centricity, dalle parole ai fatti: personalizzare la comunicazione per coinvolgere i clienti
04 Apr 2022
di Fiorenza Polverino
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<img width="768" height="407" src="https://img.digital4.biz/wp-content/uploads/2022/03/Carrefour-Italia-1-768x407.jpg" class="card-responsive-img fit-img" alt="Carrefour Italia" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/03/Carrefour-Italia-1-768x407.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/03/Carrefour-Italia-1-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2022/03/Carrefour-Italia-1.jpg 850w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Success Story
Il viaggio di Carrefour per diventare una Digital Retail Company
22 Mar 2022
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/02/fattore-umano-processi-digitali-768x432.jpg" class="card-responsive-img fit-img" alt="fattore umano processi digitali concept" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/02/fattore-umano-processi-digitali-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/02/fattore-umano-processi-digitali-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/02/fattore-umano-processi-digitali.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/02/fattore-umano-processi-digitali-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/02/fattore-umano-processi-digitali-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/02/fattore-umano-processi-digitali-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/02/fattore-umano-processi-digitali-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Sponsored Story
La relazione a distanza con i clienti: l'importanza del fattore umano nei processi digitali
28 Feb 2022
di Arianna Leonardi
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/11/Marginalita%CC%80-delle-commesse-cover-768x432.jpg" class="card-responsive-img fit-img" alt="Marginalità-delle-commesse" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/11/Marginalita%CC%80-delle-commesse-cover-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/11/Marginalita%CC%80-delle-commesse-cover-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/11/Marginalita%CC%80-delle-commesse-cover-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2021/11/Marginalita%CC%80-delle-commesse-cover-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/11/Marginalita%CC%80-delle-commesse-cover-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2021/11/Marginalita%CC%80-delle-commesse-cover-2048x1153.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2021/11/Marginalita%CC%80-delle-commesse-cover-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/11/Marginalita%CC%80-delle-commesse-cover-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Cost management
Marginalità delle commesse: come si calcola per migliorare la redditività
18 Nov 2021
di Laura Zanotti
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/09/Business-of-Experience-768x432.jpg" class="card-responsive-img fit-img" alt="L’esperienza del cliente al cuore delle strategie marketing: come creare un Business of Experience" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/09/Business-of-Experience-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/09/Business-of-Experience-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/09/Business-of-Experience-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/09/Business-of-Experience-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/09/Business-of-Experience-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/09/Business-of-Experience.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Customer centricity
L’esperienza del cliente al cuore delle strategie marketing: come creare un Business of Experience
22 Set 2021
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