Umberto Bertelè

Professore emerito di Strategia di Impresa al PoliMi e Chairman Osservatori Digital Innovation

Professore emerito di Strategia di Impresa e Chairman Osservatori Digital Innovation al Politecnico di Milano, dove è stato tra i fondatori del corso di studi di Ingegneria Gestionale e presidente del MIP. È autore di "Strategia", edizioni Egea, disponibile nella seconda edizione, focalizzata sulla trasformazione digitale.

Articoli dell'autore



<img width="1080" height="608" src="https://img.digital4.biz/wp-content/uploads/2016/01/apple-e1527261758923.jpg" class="responsive-img" alt="La Apple di Tim Cook oltre ogni aspettativa: superati i 3 trilioni. Analisi di un successo clamoroso" style="display: block;" decoding="async" data-eio="l" />

<img src="https://img.digital4.biz/wp-content/uploads/2018/01/umberto-bertel%C3%A8-160201095700_medium-1-156x88.jpg" alt="Umberto Bertelè" class="full-space-image" data-eio="l">

Big tech
La Apple di Tim Cook oltre ogni aspettativa: superati i 3 trilioni. Analisi di un successo clamoroso
13 Gen 2022
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<img width="1920" height="1080" src="https://img.digital4.biz/wp-content/uploads/2020/04/Borse-e-Coronavirus.jpg" class="responsive-img" alt="La tempesta Coronavirus sulle imprese globali: quattro squarci di luce su cosa sta accadendo" style="display: block;" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/04/Borse-e-Coronavirus.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2020/04/Borse-e-Coronavirus-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/04/Borse-e-Coronavirus-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/04/Borse-e-Coronavirus-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/04/Borse-e-Coronavirus-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/04/Borse-e-Coronavirus-lq.jpg 30w" sizes="(max-width: 1920px) 100vw, 1920px" data-eio="l" />

<img src="https://img.digital4.biz/wp-content/uploads/2018/01/umberto-bertel%C3%A8-160201095700_medium-1-156x88.jpg" alt="Umberto Bertelè" class="full-space-image" data-eio="l">

FINANZA
La tempesta Coronavirus sulle imprese globali: quattro squarci di luce su cosa sta accadendo
20 Apr 2020
di Umberto Bertelè
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<img width="1920" height="1080" src="https://img.digital4.biz/wp-content/uploads/2019/10/sostenibilit%C3%A0.jpg" class="responsive-img" alt="sostenibilità" style="display: block;" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/10/sostenibilit%C3%A0.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2019/10/sostenibilit%C3%A0-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/10/sostenibilit%C3%A0-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/10/sostenibilit%C3%A0-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/10/sostenibilit%C3%A0-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/10/sostenibilit%C3%A0-lq.jpg 30w" sizes="(max-width: 1920px) 100vw, 1920px" data-eio="l" />

<img src="https://img.digital4.biz/wp-content/uploads/2018/01/umberto-bertel%C3%A8-160201095700_medium-1-156x88.jpg" alt="Umberto Bertelè" class="full-space-image" data-eio="l">

Editoriale
Sostenibilità, in arrivo l’eco-disruption dopo la digital disruption?
24 Ott 2019
di Umberto Bertelè
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<img width="1920" height="1080" src="https://img.digital4.biz/wp-content/uploads/2019/07/video-streaming.jpg" class="responsive-img" alt="video streaming" style="display: block;" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/07/video-streaming.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2019/07/video-streaming-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/07/video-streaming-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/07/video-streaming-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/07/video-streaming-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/07/video-streaming-lq.jpg 30w" sizes="(max-width: 1920px) 100vw, 1920px" data-eio="l" />

<img src="https://img.digital4.biz/wp-content/uploads/2018/01/umberto-bertel%C3%A8-160201095700_medium-1-156x88.jpg" alt="Umberto Bertelè" class="full-space-image" data-eio="l">

Strategie
Video streaming, a rischio il dominio di Netflix. È guerra per conquistare abbonati a colpi di serie e film
24 Lug 2019
di Umberto Bertelè
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<img width="1920" height="1080" src="https://img.digital4.biz/wp-content/uploads/2019/05/google-apple.jpg" class="responsive-img" alt="novità google" style="display: block;" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/05/google-apple.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2019/05/google-apple-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/05/google-apple-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/05/google-apple-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/05/google-apple-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/05/google-apple-lq.jpg 30w" sizes="(max-width: 1920px) 100vw, 1920px" data-eio="l" />

<img src="https://img.digital4.biz/wp-content/uploads/2018/01/umberto-bertel%C3%A8-160201095700_medium-1-156x88.jpg" alt="Umberto Bertelè" class="full-space-image" data-eio="l">

EDITORIALE
I 7 peccati capitali di Google, Apple e delle altre Big Tech: ecco perchè sono sotto accusa
20 Mag 2019
di Umberto Bertelè
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<img width="1500" height="844" src="https://img.digital4.biz/wp-content/uploads/2018/06/INTELLIGENZA-ARTIFICIALE-MARKETING1-e1529674629939.jpg" class="responsive-img" alt="algoritmi" style="display: block;" decoding="async" data-eio="l" />

<img src="https://img.digital4.biz/wp-content/uploads/2018/01/umberto-bertel%C3%A8-160201095700_medium-1-156x88.jpg" alt="Umberto Bertelè" class="full-space-image" data-eio="l">

Editoriale
Quando decidono gli algoritmi: servirà un'autorizzazione preventiva, come per le auto o i farmaci?
16 Apr 2019
di Umberto Bertelè
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<img width="768" height="552" src="https://img.digital4.biz/wp-content/uploads/2019/02/0001-768x552.jpg" class="card-responsive-img fit-img" alt="strategia" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/02/0001-768x552.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/02/0001-1002x720.jpg 1002w, https://img.digital4.biz/wp-content/uploads/2019/02/0001-1502x1080.jpg 1502w, https://img.digital4.biz/wp-content/uploads/2019/02/0001-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

E-book
10 anni che hanno cambiato il mondo: il vortice della Digital Economy e le strategie dei nuovi Big
12 Feb 2019
di Umberto Bertelè
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<img width="813" height="591" src="https://img.digital4.biz/wp-content/uploads/2018/02/apple-160201101530.jpg" class="responsive-img" alt="Apple" style="display: block;" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/apple-160201101530.jpg 813w, https://img.digital4.biz/wp-content/uploads/2018/02/apple-160201101530-768x558.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/02/apple-160201101530-lq.jpg 30w" sizes="(max-width: 813px) 100vw, 813px" data-eio="l" />

<img src="https://img.digital4.biz/wp-content/uploads/2018/01/umberto-bertel%C3%A8-160201095700_medium-1-156x88.jpg" alt="Umberto Bertelè" class="full-space-image" data-eio="l">

EDITORIALE
Warren Buffett ha sbagliato (questa volta) scommettendo su Apple?
08 Gen 2019
di Umberto Bertelè
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<img width="1920" height="1080" src="https://img.digital4.biz/wp-content/uploads/2018/12/sovranismo.jpg" class="responsive-img" alt="sovranismo" style="display: block;" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/12/sovranismo.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2018/12/sovranismo-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2018/12/sovranismo-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2018/12/sovranismo-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/12/sovranismo-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2018/12/sovranismo-lq.jpg 30w" sizes="(max-width: 1920px) 100vw, 1920px" data-eio="l" />

<img src="https://img.digital4.biz/wp-content/uploads/2018/01/umberto-bertel%C3%A8-160201095700_medium-1-156x88.jpg" alt="Umberto Bertelè" class="full-space-image" data-eio="l">

Editoriale
Imprese transnazionali e sovranismo: i dissidi fra Stati scuotono i mercati
13 Dic 2018
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<img width="1920" height="1080" src="https://img.digital4.biz/wp-content/uploads/2018/10/self-driving-car.jpg" class="responsive-img" alt="Il sogno hi-tech dell&#039;auto senza pilota è ormai un incubo per le case automobilistiche" style="display: block;" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/10/self-driving-car.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2018/10/self-driving-car-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2018/10/self-driving-car-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2018/10/self-driving-car-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/10/self-driving-car-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2018/10/self-driving-car-lq.jpg 30w" sizes="(max-width: 1920px) 100vw, 1920px" data-eio="l" />

<img src="https://img.digital4.biz/wp-content/uploads/2018/01/umberto-bertel%C3%A8-160201095700_medium-1-156x88.jpg" alt="Umberto Bertelè" class="full-space-image" data-eio="l">

Editoriale
Il sogno hi-tech dell'auto senza pilota è ormai un incubo per le case automobilistiche
22 Ott 2018
di Umberto Bertelè
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<img width="1500" height="843" src="https://img.digital4.biz/wp-content/uploads/2018/07/Robot.jpg" class="responsive-img" alt="Robot" style="display: block;" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/07/Robot.jpg 1500w, https://img.digital4.biz/wp-content/uploads/2018/07/Robot-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2018/07/Robot-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2018/07/Robot-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/07/Robot-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2018/07/Robot-lq.jpg 30w" sizes="(max-width: 1500px) 100vw, 1500px" data-eio="l" />

<img src="https://img.digital4.biz/wp-content/uploads/2018/01/umberto-bertel%C3%A8-160201095700_medium-1-156x88.jpg" alt="Umberto Bertelè" class="full-space-image" data-eio="l">

Editoriale
Il robot esce sempre più dalla fabbrica... per farsi ritrovare al bar, al fast food e al supermarket
03 Lug 2018
di Umberto Bertelè
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<img width="640" height="360" src="https://img.digital4.biz/wp-content/uploads/2018/04/20170325_FBD001_0.jpg" class="responsive-img" alt="Amazon “octopus”: nemici e rischi di una strategia tentacolare e bulimica" style="display: block;" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/04/20170325_FBD001_0.jpg 640w, https://img.digital4.biz/wp-content/uploads/2018/04/20170325_FBD001_0-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2018/04/20170325_FBD001_0-lq.jpg 30w" sizes="(max-width: 640px) 100vw, 640px" data-eio="l" />

<img src="https://img.digital4.biz/wp-content/uploads/2018/01/umberto-bertel%C3%A8-160201095700_medium-1-156x88.jpg" alt="Umberto Bertelè" class="full-space-image" data-eio="l">

Editoriale
Amazon “octopus”: nemici e rischi di una strategia tentacolare e bulimica
24 Apr 2018
di Umberto Bertelè
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