Laura Zanotti

Ha iniziato a lavorare come technical writer e giornalista negli anni '80, collaborando con tutte le nascenti riviste di informatica e Telco. In oltre 30 anni di attività ha intervistato centinaia di CIO, CEO e manager, raccontando le innovazioni, i problemi e le strategie vincenti delle imprese nazionali e multinazionali alle prese con la progressiva convergenza tra mondo analogico e digitale. E ancora oggi continua a farlo.

Articoli dell'autore



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2016/05/Sanit%C3%A0-digitale-3-768x432.jpg" class="card-responsive-img fit-img" alt="Smart-Health" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2016/05/Sanit%C3%A0-digitale-3-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2016/05/Sanit%C3%A0-digitale-3-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2016/05/Sanit%C3%A0-digitale-3-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2016/05/Sanit%C3%A0-digitale-3-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2016/05/Sanit%C3%A0-digitale-3-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2016/05/Sanit%C3%A0-digitale-3.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Telemedicina
Smart Health: il digitale abilita modelli virtuosi ed economicamente più sostenibili
08 Apr 2021
di Laura Zanotti
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<img width="768" height="419" src="https://img.digital4.biz/wp-content/uploads/2021/03/Master-Data-Management-cover-768x419.jpg" class="card-responsive-img fit-img" alt="Master Data Management: che cos&#039;è e perché aiuta tutti gli operatori della supply chain" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/03/Master-Data-Management-cover-768x419.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/03/Master-Data-Management-cover-1280x698.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/03/Master-Data-Management-cover-1920x1047.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2021/03/Master-Data-Management-cover-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/03/Master-Data-Management-cover.jpg 1980w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Filiere collaborative
Master Data Management: che cos'è e perché aiuta tutti gli operatori della supply chain
01 Apr 2021
di Laura Zanotti
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<img width="768" height="419" src="https://img.digital4.biz/wp-content/uploads/2021/01/The-State-of-Services-768x419.jpg" class="card-responsive-img fit-img" alt="The-State-of-Services" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/01/The-State-of-Services-768x419.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/01/The-State-of-Services-1280x698.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/01/The-State-of-Services-1920x1047.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2021/01/The-State-of-Services-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/01/The-State-of-Services.jpg 1980w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Customer care e assistenza
Operatori dei contact center trasformati in brand ambassador dalla pandemia
08 Feb 2021
di Laura Zanotti
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<img width="768" height="419" src="https://img.digital4.biz/wp-content/uploads/2021/01/Cucinelli-768x419.jpg" class="card-responsive-img fit-img" alt="Cucinelli" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/01/Cucinelli-768x419.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/01/Cucinelli-1280x698.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/01/Cucinelli-1920x1047.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2021/01/Cucinelli-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/01/Cucinelli.jpg 1980w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Customer care
Cucinelli: un filo diretto con i clienti grazie al customer care
27 Gen 2021
di Laura Zanotti
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<img width="768" height="670" src="https://img.digital4.biz/wp-content/uploads/2018/02/mobile-app-ecommerce-170214130852-768x670.jpg" class="card-responsive-img fit-img" alt="google shopping" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/mobile-app-ecommerce-170214130852-768x670.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/02/mobile-app-ecommerce-170214130852-825x720.jpg 825w, https://img.digital4.biz/wp-content/uploads/2018/02/mobile-app-ecommerce-170214130852-1237x1080.jpg 1237w, https://img.digital4.biz/wp-content/uploads/2018/02/mobile-app-ecommerce-170214130852-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Digital Customer Experience
Vendite online 2021 in crescita: ecco le nuove aspettative dei clienti
16 Dic 2020
di Laura Zanotti
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<img width="768" height="738" src="https://img.digital4.biz/wp-content/uploads/2018/02/multicanalita-multichannel-omnichannel-160707170555-768x738.jpg" class="card-responsive-img fit-img" alt="Engagement economy e consumatore connesso: la crisi moltiplica le interazioni online" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/multicanalita-multichannel-omnichannel-160707170555-768x738.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/02/multicanalita-multichannel-omnichannel-160707170555-749x720.jpg 749w, https://img.digital4.biz/wp-content/uploads/2018/02/multicanalita-multichannel-omnichannel-160707170555-1123x1080.jpg 1123w, https://img.digital4.biz/wp-content/uploads/2018/02/multicanalita-multichannel-omnichannel-160707170555-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Digital Management
Engagement economy e consumatore connesso: la crisi moltiplica le interazioni online
10 Dic 2020
di Laura Zanotti
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2014/09/e-commerce-e-768x432.jpg" class="card-responsive-img fit-img" alt="e-commerce" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2014/09/e-commerce-e-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2014/09/e-commerce-e-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2014/09/e-commerce-e-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2014/09/e-commerce-e-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2014/09/e-commerce-e-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2014/09/e-commerce-e.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

CUSTOMER ENGAGEMENT
Consumatore connesso e digital engagement: 2020 anno della svolta
09 Dic 2020
di Laura Zanotti
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<img width="768" height="419" src="https://img.digital4.biz/wp-content/uploads/2020/11/negozi-del-futuro-1-768x419.jpg" class="card-responsive-img fit-img" alt="negozi-del-futuro" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/11/negozi-del-futuro-1-768x419.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/11/negozi-del-futuro-1-1280x698.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/11/negozi-del-futuro-1-1920x1047.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2020/11/negozi-del-futuro-1-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/11/negozi-del-futuro-1.jpg 1980w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Come vendere col lockdown
Negozi del futuro: come lavorare in un regime di continui stop&go
25 Nov 2020
di Laura Zanotti
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2018/09/Talent-Management-1-768x432.jpg" class="card-responsive-img fit-img" alt="Talent Management" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/09/Talent-Management-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/09/Talent-Management-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2018/09/Talent-Management-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2018/09/Talent-Management-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2018/09/Talent-Management-1-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/09/Talent-Management-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Human Capital Management
Talent Management: cos'è e come farlo bene nell'era digitale
24 Nov 2020
di Laura Zanotti
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2018/08/customer-experience-management-in-store-768x432.jpg" class="card-responsive-img fit-img" alt="customer experience management in store" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/08/customer-experience-management-in-store-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/08/customer-experience-management-in-store-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2018/08/customer-experience-management-in-store-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2018/08/customer-experience-management-in-store-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2018/08/customer-experience-management-in-store-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/08/customer-experience-management-in-store.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

multicanalità
Customer experience management al centro della strategia di vendita
17 Mag 2020
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<img width="768" height="419" src="https://img.digital4.biz/wp-content/uploads/2020/03/field-force-automation-768x419.jpg" class="card-responsive-img fit-img" alt="field-force-automation" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/03/field-force-automation-768x419.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/03/field-force-automation-1280x698.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/03/field-force-automation-1920x1047.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2020/03/field-force-automation-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/03/field-force-automation.jpg 1980w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Field Force Automation
Field Mobility: che cos’è, opportunità e vantaggi. Oggi e domani
07 Apr 2020
di Laura Zanotti
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<img width="768" height="419" src="https://img.digital4.biz/wp-content/uploads/2020/03/Stabilimento-4.0-Evo-Bonfiglioli-768x419.jpg" class="card-responsive-img fit-img" alt="Stabilimento-4.0-Evo-Bonfiglioli" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/03/Stabilimento-4.0-Evo-Bonfiglioli-768x419.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/03/Stabilimento-4.0-Evo-Bonfiglioli-1280x698.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/03/Stabilimento-4.0-Evo-Bonfiglioli-1920x1047.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2020/03/Stabilimento-4.0-Evo-Bonfiglioli-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/03/Stabilimento-4.0-Evo-Bonfiglioli.jpg 1980w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

RFID nella logistica
Stabilimento 4.0: innovazione e organizzazione in Bonfiglioli, tra robot e colli parlanti
09 Mar 2020
di Laura Zanotti
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