Greta Lomaestro

Dal 2010 nel settore Comunicazione&Marketing, con un focus sul Digital, mi occupo di consulenza strategica, media relations, contenuti, social media, eventi e formazione. Autrice del libro "Strategia digitale per le PMI"

Articoli dell'autore



<img width="710" height="375" src="https://img.digital4.biz/wp-content/uploads/2021/07/Gruppo-Montenegro.jpg" class="card-responsive-img fit-img" alt="Gruppo Montenegro" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/07/Gruppo-Montenegro.jpg 710w, https://img.digital4.biz/wp-content/uploads/2021/07/Gruppo-Montenegro-lq.jpg 30w" sizes="(max-width: 710px) 100vw, 710px" data-eio="l" />

Success Story
Employee Advocacy: Gruppo Montenegro punta sul coinvolgimento dei dipendenti su LinkedIn
23 Lug 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/07/Permission-Marketing-768x432.jpg" class="card-responsive-img fit-img" alt="Permission Marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/07/Permission-Marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/07/Permission-Marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/07/Permission-Marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/07/Permission-Marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/07/Permission-Marketing-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/07/Permission-Marketing.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Guide e How-to
Permission Marketing: i vantaggi per le aziende di chiedere il permesso ai clienti
13 Lug 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/04/SEO-e-CRO-768x432.jpg" class="card-responsive-img fit-img" alt="SEO e CRO" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/04/SEO-e-CRO-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/04/SEO-e-CRO-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/04/SEO-e-CRO-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/04/SEO-e-CRO-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/04/SEO-e-CRO-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/04/SEO-e-CRO.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

TECNICHE DI MARKETING
SEO marketing e CRO marketing: cosa sono e come creare una strategia di ottimizzazione efficace
12 Lug 2021
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/07/Conversion-Marketing-768x432.jpg" class="card-responsive-img fit-img" alt="Conversion Marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/07/Conversion-Marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/07/Conversion-Marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/07/Conversion-Marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/07/Conversion-Marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/07/Conversion-Marketing-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/07/Conversion-Marketing.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Guide e How-to
Conversion Marketing, che cos'è e quali sono le sue attività principali
07 Lug 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/06/Spotify-Greenroom-768x432.jpg" class="card-responsive-img fit-img" alt="Spotify Greenroom" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/06/Spotify-Greenroom-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/06/Spotify-Greenroom-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/06/Spotify-Greenroom-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/06/Spotify-Greenroom-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/06/Spotify-Greenroom-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/06/Spotify-Greenroom.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Social Media
Spotify Greenroom: nasce il social audio competitor di Clubhouse
25 Giu 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/06/predictive-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="predictive marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/06/predictive-marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/06/predictive-marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/06/predictive-marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/06/predictive-marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/06/predictive-marketing-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/06/predictive-marketing.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Guide e How-to
Predictive Marketing: che cos’è e perché è il futuro
17 Giu 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/02/marketing-omnichannel-768x432.jpg" class="card-responsive-img fit-img" alt="marketing omnichannel" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/02/marketing-omnichannel-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/02/marketing-omnichannel-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/02/marketing-omnichannel-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/02/marketing-omnichannel-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/02/marketing-omnichannel-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/02/marketing-omnichannel.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

New Retail
O2O marketing: che cos'è e perché dovresti usarlo nella tua azienda
12 Mar 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/03/SEO-reputation-management-768x432.jpg" class="card-responsive-img fit-img" alt="SEO reputation management" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/03/SEO-reputation-management-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/03/SEO-reputation-management-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/03/SEO-reputation-management-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/03/SEO-reputation-management-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/03/SEO-reputation-management-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/03/SEO-reputation-management.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Search Engine Optimization
SEO Reputation Management: cos’è e come gestire la reputazione sui motori di ricerca
23 Apr 2020
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/03/Social-Media-Marketing-PMI-768x432.jpg" class="card-responsive-img fit-img" alt="Social Media Marketing PMI" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/03/Social-Media-Marketing-PMI-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/03/Social-Media-Marketing-PMI-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/03/Social-Media-Marketing-PMI-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/03/Social-Media-Marketing-PMI-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/03/Social-Media-Marketing-PMI-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/03/Social-Media-Marketing-PMI.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Guide e How-to
Social Media Marketing per le PMI: 5 consigli per creare una strategia efficace
03 Mar 2020
di Greta Lomaestro
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