Annalisa Casali

Giornalista professionista, da oltre trent’anni scrive di innovazione del business in chiave digitale ma senza tradire il suo “primo amore”, il marketing. Curiosa per natura, cerca di spiegare le tecnologie e i tech trend con un linguaggio semplice.

Articoli dell'autore



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/02/shutterstock_2410999957-1-768x432.jpg" class="card-responsive-img fit-img" alt="Qualco" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/02/shutterstock_2410999957-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/02/shutterstock_2410999957-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/02/shutterstock_2410999957-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2024/02/shutterstock_2410999957-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/02/shutterstock_2410999957-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/02/shutterstock_2410999957-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/02/shutterstock_2410999957-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

STRATEGIE
Il Credit Management moderno e intelligente di Qualco debutta in Italia
01 Feb 2024
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/04/pnrr-768x432.jpg" class="card-responsive-img fit-img" alt="PNRR" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/04/pnrr-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/04/pnrr-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/04/pnrr.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/04/pnrr-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/04/pnrr-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/04/pnrr-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/04/pnrr-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

NEXT GENERATION EU
PNRR, a che punto siamo e cosa possono aspettarsi le aziende private
31 Gen 2024
di Annalisa Casali e  Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/10/Experience-Management-2-768x432.jpg" class="card-responsive-img fit-img" alt="Experience Management concept" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/10/Experience-Management-2-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/10/Experience-Management-2-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/10/Experience-Management-2-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/10/Experience-Management-2-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/10/Experience-Management-2-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/10/Experience-Management-2-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2022/10/Experience-Management-2.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Experience Management: vantaggi per il business del gestire (bene) la CX
26 Gen 2024
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/01/Business-digitale-768x432.jpg" class="card-responsive-img fit-img" alt="Business digitale" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/01/Business-digitale-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/01/Business-digitale-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/01/Business-digitale.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2024/01/Business-digitale-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/01/Business-digitale-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/01/Business-digitale-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/01/Business-digitale-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

RICERCHE E STUDI
Clima, dati, ESG: le 3 priorità per i CEO che scommettono sul business digitale
23 Gen 2024
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/01/Unilever-prodotti-768x432.jpg" class="card-responsive-img fit-img" alt="Unilever prodotti" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/01/Unilever-prodotti-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/01/Unilever-prodotti-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/01/Unilever-prodotti-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2024/01/Unilever-prodotti-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/01/Unilever-prodotti-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/01/Unilever-prodotti-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2024/01/Unilever-prodotti-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/01/Unilever-prodotti-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

SUCCESS STORY
IOps, la strategia di Unilever per una Supply Chain integrata, digitalizzata e resiliente
22 Gen 2024
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/06/circular-economy-economia-circolare-riciclo-768x432.jpg" class="card-responsive-img fit-img" alt="Circular economy: cos&#039;è l&#039;economia circolare" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/06/circular-economy-economia-circolare-riciclo-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/06/circular-economy-economia-circolare-riciclo-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/06/circular-economy-economia-circolare-riciclo-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/06/circular-economy-economia-circolare-riciclo-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/06/circular-economy-economia-circolare-riciclo-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/06/circular-economy-economia-circolare-riciclo.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Circular economy: quali sono le strategie efficaci per rendere il business sempre più sostenibile ed etico
17 Gen 2024
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/12/cofidis-italia-desktop-768x432.jpg" class="card-responsive-img fit-img" alt="Cofidis" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/12/cofidis-italia-desktop-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/12/cofidis-italia-desktop-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/12/cofidis-italia-desktop-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/12/cofidis-italia-desktop-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2023/12/cofidis-italia-desktop.jpg 977w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

SUCCESS STORY
Cofidis e il nuovo chatbot: il cliente è più soddisfatto se può gestire le sue richieste in autonomia
10 Gen 2024
di Annalisa Casali
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<img width="1920" height="1080" src="https://img.digital4.biz/wp-content/uploads/2023/11/faravelli-1920x1080.jpg" class="responsive-img" alt="faravelli: intervista a marcello granconato" style="display: block;" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/11/faravelli.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/11/faravelli-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/11/faravelli-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/11/faravelli-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/11/faravelli-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/11/faravelli-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/11/faravelli-lq.jpg 30w" sizes="(max-width: 1920px) 100vw, 1920px" data-eio="l" />					
VIDEOINTERVISTA
Giusto Faravelli ottimizza la gestione documentale della filiera grazie a una soluzione di Enterprise Content Management30 Nov 2023
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/11/AI-generativa-Alterna-768x432.jpg" class="card-responsive-img fit-img" alt="AI generativa Alterna: illustrazione concettuale volto" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/11/AI-generativa-Alterna-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/11/AI-generativa-Alterna-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/11/AI-generativa-Alterna.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/11/AI-generativa-Alterna-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/11/AI-generativa-Alterna-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/11/AI-generativa-Alterna-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/11/AI-generativa-Alterna-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

BEST PRACTICE
AI Generativa nei processi core: 7 regole d’oro per il successo
20 Nov 2023
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/03/cloud-migration-768x432.jpg" class="card-responsive-img fit-img" alt="cloud migration" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/03/cloud-migration-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/03/cloud-migration-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/03/cloud-migration-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/03/cloud-migration-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/03/cloud-migration-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/03/cloud-migration.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Cloud migration: cosa fare affinché sia di successo
20 Nov 2023
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/06/Bilancio-di-sostenibilita-768x432.jpg" class="card-responsive-img fit-img" alt="Bilancio di sostenibilità" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/06/Bilancio-di-sostenibilita-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/06/Bilancio-di-sostenibilita-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/06/Bilancio-di-sostenibilita.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/06/Bilancio-di-sostenibilita-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/06/Bilancio-di-sostenibilita-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/06/Bilancio-di-sostenibilita-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/06/Bilancio-di-sostenibilita-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Management
Bilancio di sostenibilità, lo strumento più efficace per comunicare l'impegno sociale e ambientale dell'impresa
09 Nov 2023
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/10/shutterstock_2200880613-1-768x432.jpg" class="card-responsive-img fit-img" alt="approcci data-drive" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/10/shutterstock_2200880613-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/10/shutterstock_2200880613-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/10/shutterstock_2200880613-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/10/shutterstock_2200880613-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/10/shutterstock_2200880613-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/10/shutterstock_2200880613-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/10/shutterstock_2200880613-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

EVENTI
Approcci data-driven: come costruire un sistema immunitario aziendale solido per un business a prova di futuro
26 Ott 2023
di Annalisa Casali
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