Annalisa Casali

Giornalista professionista, da oltre trent’anni scrive di innovazione del business in chiave digitale ma senza tradire il suo “primo amore”, il marketing. Curiosa per natura, cerca di spiegare le tecnologie e i tech trend con un linguaggio semplice.

Articoli dell'autore



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/10/Lavazza-768x432.jpg" class="card-responsive-img fit-img" alt="Lavazza" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/10/Lavazza-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/10/Lavazza-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/10/Lavazza-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/10/Lavazza-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/10/Lavazza-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/10/Lavazza.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Success Story
Come costruire un love brand: l’esperienza di Lavazza
14 Ott 2020
Condividi il post
Condividi



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/07/Customer-Experience-servizi-finanziari-768x432.jpg" class="card-responsive-img fit-img" alt="Concept customer Experience servizi finanziari" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/07/Customer-Experience-servizi-finanziari-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/07/Customer-Experience-servizi-finanziari-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/07/Customer-Experience-servizi-finanziari-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/07/Customer-Experience-servizi-finanziari-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/07/Customer-Experience-servizi-finanziari-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/07/Customer-Experience-servizi-finanziari.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Sponsored Story
Come gestire la comunicazione cliente dei servizi finanziari su tutti i touchpoint in 3 step
27 Lug 2020
di Annalisa Casali
Condividi il post
Condividi



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/07/SD-Wan-768x432.jpg" class="card-responsive-img fit-img" alt="SD-Wan" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/07/SD-Wan-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/07/SD-Wan-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/07/SD-Wan-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/07/SD-Wan-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/07/SD-Wan-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/07/SD-Wan.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Vendite online
Le reti alla prova dell'online business: come supportare la crescita dell'e-commerce con SD-WAN
24 Lug 2020
Condividi il post
Condividi



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/07/Business-Travel-768x432.jpg" class="card-responsive-img fit-img" alt="Business Travel" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/07/Business-Travel-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/07/Business-Travel-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/07/Business-Travel-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/07/Business-Travel-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/07/Business-Travel-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/07/Business-Travel.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Spend Management ed HR
Sostenibilità e Human Capital Management i nuovi imperativi del business travel
23 Lug 2020
Condividi il post
Condividi



<img width="588" height="488" src="https://img.digital4.biz/wp-content/uploads/2020/07/De-nora.jpg" class="card-responsive-img fit-img" alt="De nora" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/07/De-nora.jpg 588w, https://img.digital4.biz/wp-content/uploads/2020/07/De-nora-lq.jpg 30w" sizes="(max-width: 588px) 100vw, 588px" data-eio="l" />

Success Story
Industrie De Nora va “live” con il nuovo ERP in pieno lockdown. Ecco come ha fatto
21 Lug 2020
Condividi il post
Condividi



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/07/Accenture-Tech-Vision-2020-768x432.jpg" class="card-responsive-img fit-img" alt="Accenture Tech Vision 2020" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/07/Accenture-Tech-Vision-2020-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/07/Accenture-Tech-Vision-2020-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/07/Accenture-Tech-Vision-2020-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/07/Accenture-Tech-Vision-2020-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/07/Accenture-Tech-Vision-2020-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/07/Accenture-Tech-Vision-2020.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Reportage
Dal New Normal al Never Normal, i 5 tech trend che ridisegnano il business secondo Accenture Tech Vision 2020
08 Lug 2020
di Annalisa Casali
Condividi il post
Condividi



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2018/04/shutterstock_546129427-768x432.jpg" class="card-responsive-img fit-img" alt="Lindstrom: come ripensare il rapporto con il cliente nell’epoca del Covid-19 puntando sulle esperienze" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/04/shutterstock_546129427-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/04/shutterstock_546129427-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2018/04/shutterstock_546129427-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2018/04/shutterstock_546129427-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2018/04/shutterstock_546129427-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/04/shutterstock_546129427.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Neuromarketing
Lindstrom: come ripensare il rapporto con il cliente nell’epoca del Covid-19 puntando sulle esperienze
18 Giu 2020
Condividi il post
Condividi



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/07/trend-digitali-HR-768x432.jpg" class="card-responsive-img fit-img" alt="trend digitali hr" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/07/trend-digitali-HR-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/07/trend-digitali-HR-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/07/trend-digitali-HR-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/07/trend-digitali-HR-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/07/trend-digitali-HR-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/07/trend-digitali-HR.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Sponsored Story
Fase 3: vincoli e opportunità per il Responsabile delle Risorse Umane
18 Giu 2020
di Annalisa Casali
Condividi il post
Condividi



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/06/Stratos-Analytics-Luca-Oglietti-768x432.jpg" class="card-responsive-img fit-img" alt="Concept di Analytics come spiegato da Luca Oglietti di Stratos Analytics" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/06/Stratos-Analytics-Luca-Oglietti-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/06/Stratos-Analytics-Luca-Oglietti-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/06/Stratos-Analytics-Luca-Oglietti-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/06/Stratos-Analytics-Luca-Oglietti-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/06/Stratos-Analytics-Luca-Oglietti-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/06/Stratos-Analytics-Luca-Oglietti.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Intervista
Stratos Analytics e l’approccio sartoriale alle analisi finanziarie: «Aiutiamo i CFO a uscire dalla loro comfort zone»
08 Giu 2020
Condividi il post
Condividi



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/05/smart-working-efficace-768x432.jpg" class="card-responsive-img fit-img" alt="smart working efficace" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/05/smart-working-efficace-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/05/smart-working-efficace-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/05/smart-working-efficace-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/05/smart-working-efficace-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/05/smart-working-efficace-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/05/smart-working-efficace.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Management
Daniel Pink (esperto di motivazione): «Ecco la routine da adottare per uno Smart Working efficace»
22 Mag 2020
Condividi il post
Condividi



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/05/Logistica-Fase-2-768x432.jpg" class="card-responsive-img fit-img" alt="Logistica-Fase-2" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/05/Logistica-Fase-2-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/05/Logistica-Fase-2-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/05/Logistica-Fase-2-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/05/Logistica-Fase-2-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/05/Logistica-Fase-2.jpg 960w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Intervista
Fase 2: via libera alla logistica 4.0. L'emergenza accelera l'innovazione digitale
19 Mag 2020
Condividi il post
Condividi



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/05/Mappare-il-customer-journey-768x432.jpg" class="card-responsive-img fit-img" alt="Concept di Mappare il customer journey" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/05/Mappare-il-customer-journey-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/05/Mappare-il-customer-journey-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/05/Mappare-il-customer-journey-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/05/Mappare-il-customer-journey-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2020/05/Mappare-il-customer-journey-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/05/Mappare-il-customer-journey-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/05/Mappare-il-customer-journey.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Customer Communication
Come mappare il Customer Journey, consigli per gli esperti di CX
11 Mag 2020
Condividi il post
Condividi