shopping experience

GUIDE E HOW-TO

Mobile Marketing, come conquistare i clienti su device mobili. Strategie ed evoluzione nel 2025

29 Ago 2025

<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/06/25123945/shutterstock_2059766003-768x432.jpg" class="card-responsive-img fit-img" alt="AI Agent nell’eCommerce" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/06/25123945/shutterstock_2059766003-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/06/25123945/shutterstock_2059766003-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/06/25123945/shutterstock_2059766003-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/06/25123945/shutterstock_2059766003-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/06/25123945/shutterstock_2059766003-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/06/25123945/shutterstock_2059766003-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/06/25123945/shutterstock_2059766003-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/06/25123945/shutterstock_2059766003-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/06/25123945/shutterstock_2059766003.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

ARTIFICIAL INTELLIGENCE
AI Agent nell’eCommerce: perché introdurli e come potenziano la Shopping Experience
25 Giu 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/06/23111940/shutterstock_2383502697-768x432.jpg" class="card-responsive-img fit-img" alt="Comportamento dei consumatori" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/06/23111940/shutterstock_2383502697-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/06/23111940/shutterstock_2383502697-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/06/23111940/shutterstock_2383502697-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/06/23111940/shutterstock_2383502697-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/06/23111940/shutterstock_2383502697-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/06/23111940/shutterstock_2383502697-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/06/23111940/shutterstock_2383502697-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/06/23111940/shutterstock_2383502697-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/06/23111940/shutterstock_2383502697.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

TREND
Dalla GenAI alla (ri)scoperta dello shopping in store: i 5 trend che delineano il comportamento dei consumatori nel 2025
20 Giu 2025
di Sofia Ferrante
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<img width="768" height="434" src="https://img.digital4.biz/wp-content/uploads/2024/11/27124217/Progetto-senza-titolo-5-768x434.jpg" class="card-responsive-img fit-img" alt="Marketing trend 2025" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/11/27124217/Progetto-senza-titolo-5-768x434.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/11/27124217/Progetto-senza-titolo-5-1274x720.jpg 1274w, https://img.digital4.biz/wp-content/uploads/2024/11/27124217/Progetto-senza-titolo-5-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/11/27124217/Progetto-senza-titolo-5-1024x579.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2024/11/27124217/Progetto-senza-titolo-5-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2024/11/27124217/Progetto-senza-titolo-5.jpg 1472w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

TREND
Marketing trend 2025: 5 tendenze da conoscere per campagne di successo
27 Nov 2024
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/11/11095335/shutterstock_1931387588-768x432.jpg" class="card-responsive-img fit-img" alt="Live commerce" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/11/11095335/shutterstock_1931387588-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/11/11095335/shutterstock_1931387588-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/11/11095335/shutterstock_1931387588-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2024/11/11095335/shutterstock_1931387588-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/11/11095335/shutterstock_1931387588-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/11/11095335/shutterstock_1931387588-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2024/11/11095335/shutterstock_1931387588-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/11/11095335/shutterstock_1931387588-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2024/11/11095335/shutterstock_1931387588-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

TREND
Dal Social Commerce al Live Shopping: come innovare l’esperienza d’acquisto online
12 Nov 2024
di Thiago Borba
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/11/Live-shopping--768x432.jpg" class="card-responsive-img fit-img" alt="Live shopping" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/11/Live-shopping--768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/11/Live-shopping--1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/11/Live-shopping-.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/11/Live-shopping--156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/11/Live-shopping--1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/11/Live-shopping--640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/11/Live-shopping--lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Live Shopping, cos’è e perché è il nuovo must have per l’eCommerce
30 Nov 2022
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2016/07/shopping-experience-shutterstock-1903637062-768x432.jpg" class="card-responsive-img fit-img" alt="Shopping experience" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2016/07/shopping-experience-shutterstock-1903637062-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2016/07/shopping-experience-shutterstock-1903637062-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2016/07/shopping-experience-shutterstock-1903637062-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2016/07/shopping-experience-shutterstock-1903637062-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2016/07/shopping-experience-shutterstock-1903637062-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2016/07/shopping-experience-shutterstock-1903637062.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Smart retail
Shopping experience sempre più personalizzata: così la distribuzione sfida se stessa
03 Giu 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/04/customer-fidelity-768x432.jpg" class="card-responsive-img fit-img" alt="customer fidelity" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/04/customer-fidelity-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/04/customer-fidelity-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/04/customer-fidelity-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/04/customer-fidelity-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/04/customer-fidelity-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/04/customer-fidelity.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

RETAIL
Customer Fidelity, le nuove frontiere: l’obiettivo è l’Ecosistema di fedeltà
17 Apr 2020
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/03/twinset-768x432.jpg" class="card-responsive-img fit-img" alt="twinset" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/03/twinset-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/03/twinset-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/03/twinset-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/03/twinset-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/03/twinset-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/03/twinset.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Retail
Twinset migliora la shopping experience dei clienti nei negozi con un'app sul tablet
29 Mar 2019
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