Laura Zanotti

Ha iniziato a lavorare come technical writer e giornalista negli anni '80, collaborando con tutte le nascenti riviste di informatica e Telco. In oltre 30 anni di attività ha intervistato centinaia di CIO, CEO e manager, raccontando le innovazioni, i problemi e le strategie vincenti delle imprese nazionali e multinazionali alle prese con la progressiva convergenza tra mondo analogico e digitale. E ancora oggi continua a farlo.

Articoli dell'autore



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2015/10/smart-working-2-768x432.jpg" class="card-responsive-img fit-img" alt="activity based workspace" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2015/10/smart-working-2-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2015/10/smart-working-2-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2015/10/smart-working-2-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2015/10/smart-working-2-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2015/10/smart-working-2-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2015/10/smart-working-2.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Workplace management
Activity Based Workspace (ABW): ripensare il posto di lavoro con l'utente al centro
07 Nov 2018
di Laura Zanotti
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<img width="768" height="373" src="https://img.digital4.biz/wp-content/uploads/2018/10/italiani-multicanale-768x373.jpg" class="card-responsive-img fit-img" alt="italiani multicanale" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/10/italiani-multicanale-768x373.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/10/italiani-multicanale-1280x622.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2018/10/italiani-multicanale-1920x933.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2018/10/italiani-multicanale-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

digital shopper
Italiani multicanale a quota 35,5 milioni. Necessario rivedere le strategie di comunicazione e vendita
23 Ott 2018
di Laura Zanotti
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2018/10/intelligenza-Artificiale-applicazioni-esempi1-768x432.jpg" class="card-responsive-img fit-img" alt="Capgemini: l&#039;Intelligenza Artificiale aiuta le aziende a essere più creative" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/10/intelligenza-Artificiale-applicazioni-esempi1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/10/intelligenza-Artificiale-applicazioni-esempi1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2018/10/intelligenza-Artificiale-applicazioni-esempi1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2018/10/intelligenza-Artificiale-applicazioni-esempi1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2018/10/intelligenza-Artificiale-applicazioni-esempi1-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/10/intelligenza-Artificiale-applicazioni-esempi1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Decision Support System
Capgemini: l'Intelligenza Artificiale aiuta le aziende a essere più creative
15 Ott 2018
di Laura Zanotti
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2018/10/Modena-Volley-768x432.jpg" class="card-responsive-img fit-img" alt="Modena-Volley" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/10/Modena-Volley-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/10/Modena-Volley-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2018/10/Modena-Volley-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2018/10/Modena-Volley-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2018/10/Modena-Volley-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/10/Modena-Volley.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

SPORT TECHNOLOGY
Modena Volley 4.0: il gioco di squadra migliora con le soluzioni tecnologiche di Samsung
09 Ott 2018
di Laura Zanotti
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<img width="768" height="723" src="https://img.digital4.biz/wp-content/uploads/2018/02/social-strategy-per-151217180725-768x723.jpg" class="card-responsive-img fit-img" alt="Strategie social per il B2B. Meglio investire su Facebook, Twitter o LinkedIn?" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/social-strategy-per-151217180725-768x723.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/02/social-strategy-per-151217180725-764x720.jpg 764w, https://img.digital4.biz/wp-content/uploads/2018/02/social-strategy-per-151217180725-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/02/social-strategy-per-151217180725.jpg 945w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Social Media
Strategie social per il B2B. Meglio investire su Facebook, Twitter o LinkedIn?
09 Ott 2018
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2018/09/Governare-la-Customer-experience-768x432.jpg" class="card-responsive-img fit-img" alt="Governare la Customer experience" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/09/Governare-la-Customer-experience-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/09/Governare-la-Customer-experience-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2018/09/Governare-la-Customer-experience-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2018/09/Governare-la-Customer-experience-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2018/09/Governare-la-Customer-experience-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/09/Governare-la-Customer-experience.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Data-driven business
Data economy per garantire una customer experience contestuale
28 Set 2018
di Laura Zanotti
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2018/08/digital-signage-e-twitter-768x432.jpg" class="card-responsive-img fit-img" alt="digital signage e twitter" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/08/digital-signage-e-twitter-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/08/digital-signage-e-twitter-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2018/08/digital-signage-e-twitter-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2018/08/digital-signage-e-twitter-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2018/08/digital-signage-e-twitter-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/08/digital-signage-e-twitter.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Smart retail
Digital signage e Twitter: Benetton a Londra usa #colore e algoritmi
28 Ago 2018
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2018/06/PMI-italiane-in-ripresa-768x432.jpg" class="card-responsive-img fit-img" alt="PMI italiane in ripresa Cerved 2018" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/06/PMI-italiane-in-ripresa-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/06/PMI-italiane-in-ripresa-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2018/06/PMI-italiane-in-ripresa-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2018/06/PMI-italiane-in-ripresa-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2018/06/PMI-italiane-in-ripresa-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/06/PMI-italiane-in-ripresa.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Indagini e ricerche
PMI italiane in ripresa, continua la crescita. Cerved: redditività ai livelli pre-crisi
04 Giu 2018
di Laura Zanotti
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2018/05/mobile-e-cloud-768x432.gif" class="card-responsive-img fit-img" alt="mobile-e-cloud" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/05/mobile-e-cloud-768x432.gif 768w, https://img.digital4.biz/wp-content/uploads/2018/05/mobile-e-cloud-156x88.gif 156w, https://img.digital4.biz/wp-content/uploads/2018/05/mobile-e-cloud-1280x720.gif 1280w, https://img.digital4.biz/wp-content/uploads/2018/05/mobile-e-cloud-640x360.gif 640w, https://img.digital4.biz/wp-content/uploads/2018/05/mobile-e-cloud-lq.gif 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Digital Transformation
Mainframe e cloud: la combinazione vincente per il business è l'hybrid IT
07 Mag 2018
di Laura Zanotti
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<img width="768" height="430" src="https://img.digital4.biz/wp-content/uploads/2018/03/lavoro-del-futuro-768x430.gif" class="card-responsive-img fit-img" alt="Ufficio del futuro: le tecnologie digitali cambieranno i modi, i tempi e gli spazi" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/03/lavoro-del-futuro-768x430.gif 768w, https://img.digital4.biz/wp-content/uploads/2018/03/lavoro-del-futuro-156x88.gif 156w, https://img.digital4.biz/wp-content/uploads/2018/03/lavoro-del-futuro-lq.gif 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Digital workplace
Ufficio del futuro: le tecnologie digitali cambieranno i modi, i tempi e gli spazi
30 Mar 2018
di Laura Zanotti
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<img width="650" height="406" src="https://img.digital4.biz/wp-content/uploads/2018/03/application-modernization.gif" class="card-responsive-img fit-img" alt="application_modernization" decoding="async" data-eio="l" />

Mainframe 4.0
Application Modernization: che cos'è e perché aiuta i mainframe a entrare nell'era 4.0
16 Mar 2018
di Laura Zanotti
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<img width="768" height="481" src="https://img.digital4.biz/wp-content/uploads/2018/02/economia-digitale-768x481.gif" class="card-responsive-img fit-img" alt="economia digitale" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/economia-digitale-768x481.gif 768w, https://img.digital4.biz/wp-content/uploads/2018/02/economia-digitale-lq.gif 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

DX Journey
Economia digitale: il vero significato del digital transformation journey
02 Mar 2018
di Laura Zanotti
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