Greta Lomaestro

Dal 2010 nel settore Comunicazione&Marketing, con un focus sul Digital, mi occupo di consulenza strategica, media relations, contenuti, social media, eventi e formazione. Autrice del libro "Strategia digitale per le PMI"

Articoli dell'autore



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/07/Marketing-funnel-768x432.jpg" class="card-responsive-img fit-img" alt="Marketing funnel" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/07/Marketing-funnel-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/07/Marketing-funnel-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/07/Marketing-funnel.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/07/Marketing-funnel-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/07/Marketing-funnel-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/07/Marketing-funnel-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/07/Marketing-funnel-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Customer Journey
Perchè il Marketing Funnel è un modello "difettoso"
28 Lug 2022
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/07/23113001/Campari-1-768x432.jpg" class="card-responsive-img fit-img" alt="Campari" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/07/23113001/Campari-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/07/23113001/Campari-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/07/23113001/Campari-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/07/23113001/Campari-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/07/23113001/Campari-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/07/23113001/Campari-1-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2022/07/23113001/Campari-1-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2022/07/23113001/Campari-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Success story
L'approccio omnichannel di Campari Group per coinvolgere e ingaggiare i clienti
28 Lug 2022
di Greta Lomaestro
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<img width="768" height="430" src="https://img.digital4.biz/wp-content/uploads/2022/07/Sales-manager--768x430.jpg" class="card-responsive-img fit-img" alt="inflazione" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/07/Sales-manager--768x430.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/07/Sales-manager--1280x717.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/07/Sales-manager--156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/07/Sales-manager--lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2022/07/Sales-manager-.jpg 1536w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
I nuovi Sales Manager: sempre più "ibridi" e con forti skill digitali
14 Lug 2022
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/06/Instant-Marketing-768x432.jpg" class="card-responsive-img fit-img" alt="Instant Marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/06/Instant-Marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/06/Instant-Marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/06/Instant-Marketing-e1655722556123.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/06/Instant-Marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/06/Instant-Marketing-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/06/Instant-Marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/06/Instant-Marketing-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Instant Marketing, l'arte di promuovere il brand inseguendo l'attualità
28 Giu 2022
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/12/marketing-territoriale-768x432.jpg" class="card-responsive-img fit-img" alt="marketing territoriale" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/12/marketing-territoriale-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/12/marketing-territoriale-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/12/marketing-territoriale.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2021/12/marketing-territoriale-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/12/marketing-territoriale-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2021/12/marketing-territoriale-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/12/marketing-territoriale-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Guide e how-to
Marketing territoriale: definizione, strategie ed esempi
13 Giu 2022
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/05/Growth-Hacking-768x432.jpg" class="card-responsive-img fit-img" alt="Growth Hacking" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/05/Growth-Hacking-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/05/Growth-Hacking-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/05/Growth-Hacking.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/05/Growth-Hacking-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/05/Growth-Hacking-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/05/Growth-Hacking-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/05/Growth-Hacking-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Growth hacking, l'arte di spingere la crescita delle aziende. Obiettivo: acquisire e fidelizzare i clienti
19 Mag 2022
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/05/one-to-one-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="one-to-one marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/05/one-to-one-marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/05/one-to-one-marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/05/one-to-one-marketing.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/05/one-to-one-marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/05/one-to-one-marketing-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/05/one-to-one-marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/05/one-to-one-marketing-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
One-to-one marketing: cos’è e come impostare una strategia efficace
10 Mag 2022
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/04/Big-Tech-e-scenario-geopolitico-768x432.jpg" class="card-responsive-img fit-img" alt="Tech Company per l&#039;Ucraina" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/04/Big-Tech-e-scenario-geopolitico-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/04/Big-Tech-e-scenario-geopolitico-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/04/Big-Tech-e-scenario-geopolitico.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/04/Big-Tech-e-scenario-geopolitico-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/04/Big-Tech-e-scenario-geopolitico-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/04/Big-Tech-e-scenario-geopolitico-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/04/Big-Tech-e-scenario-geopolitico-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Il supporto delle aziende
L'impegno delle Tech Company per l'Ucraina
11 Apr 2022
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/04/Green-Marketing-768x432.jpg" class="card-responsive-img fit-img" alt="Green Marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/04/Green-Marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/04/Green-Marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/04/Green-Marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/04/Green-Marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/04/Green-Marketing-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/04/Green-Marketing.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

IMPRESA RESPONSABILE
Guida al Green Marketing: perché puntare sulla sostenibilità fa bene al business
08 Apr 2022
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/03/marketing-post-pandemia-768x432.jpg" class="card-responsive-img fit-img" alt="Marketing post pandemia" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/03/marketing-post-pandemia-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/03/marketing-post-pandemia-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/03/marketing-post-pandemia.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/03/marketing-post-pandemia-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/03/marketing-post-pandemia-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/03/marketing-post-pandemia-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/03/marketing-post-pandemia-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Ricerche
Il Marketing post pandemia ha bisogno di rifocalizzarsi sulle priorità
24 Mar 2022
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/02/NFT-MARKETING-768x432.jpg" class="card-responsive-img fit-img" alt="NFT Marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/02/NFT-MARKETING-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/02/NFT-MARKETING-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/02/NFT-MARKETING.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/02/NFT-MARKETING-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/02/NFT-MARKETING-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/02/NFT-MARKETING-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/02/NFT-MARKETING-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
NFT Marketing, cos’è e perché è il trend del momento
10 Mar 2022
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/02/Golden-Circle-768x432.jpg" class="card-responsive-img fit-img" alt="Golden Circle" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/02/Golden-Circle-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/02/Golden-Circle-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/02/Golden-Circle.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/02/Golden-Circle-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/02/Golden-Circle-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/02/Golden-Circle-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/02/Golden-Circle-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Management
Golden Circle, partire dal perchè: la teoria di Simon Sinek
22 Feb 2022
di Greta Lomaestro
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