Federico Della Bella

Partner P4I, Partners4Innovation – Data & AI

Partner P4I-Digital360, Adjunct Professor Strategia e Marketing presso Politecnico di Milano, Polidesign, IES Abroad, Polimi Graduate School of Managment. Si occupa di strategia digitale e marketing data-driven, con particolare focalizzazione sulle applicazioni di Intelligenza Artificiale per la Customer Experience

Articoli dell'autore



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/10/Service-Design-768x432.jpg" class="card-responsive-img fit-img" alt="Service Design" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/10/Service-Design-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/10/Service-Design-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/10/Service-Design.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/10/Service-Design-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/10/Service-Design-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/10/Service-Design-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/10/Service-Design-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Service Design, i vantaggi di un approccio strutturato alla progettazione orientata alla qualità
11 Ott 2022
di Federico Della Bella
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/01/Web-analytics-768x432.jpg" class="card-responsive-img fit-img" alt="Strumenti Web Analytics" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/01/Web-analytics-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/01/Web-analytics-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/01/Web-analytics.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2020/01/Web-analytics-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/01/Web-analytics-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2020/01/Web-analytics-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/01/Web-analytics-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Data-driven marketing
Gli strumenti di Web Analytics per migliorare le performance dei siti e dell'eCommerce
13 Giu 2022
di Federico Della Bella
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/07/Social-media-analytics-768x432.jpg" class="card-responsive-img fit-img" alt="Social media analytics" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/07/Social-media-analytics-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/07/Social-media-analytics-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/07/Social-media-analytics-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/07/Social-media-analytics-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/07/Social-media-analytics-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/07/Social-media-analytics.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Social media analytics: cos'è a cosa serve e quali sono gli strumenti per farla davvero
13 Giu 2022
di Federico Della Bella
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/01/CRM-e-vendite-digitali-768x432.jpg" class="card-responsive-img fit-img" alt="CRM e vendite digitali" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/01/CRM-e-vendite-digitali-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/01/CRM-e-vendite-digitali-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/01/CRM-e-vendite-digitali.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/01/CRM-e-vendite-digitali-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/01/CRM-e-vendite-digitali-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/01/CRM-e-vendite-digitali-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/01/CRM-e-vendite-digitali-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Guide e How To
Il ruolo chiave del CRM per far crescere le vendite digitali e migliorare i rapporti con i clienti
11 Gen 2022
di Laura Giacometti e  Federico Della Bella
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/04/crm-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="ricerche di mercato 2022" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/04/crm-marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/04/crm-marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/04/crm-marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/04/crm-marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/04/crm-marketing-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/04/crm-marketing.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Guide e How-to
Il ruolo chiave del CRM (Customer Relationship Management) per la crescita delle PMI
15 Set 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/05/Customer-Analytics-768x432.jpg" class="card-responsive-img fit-img" alt="Customer Analytics: la fine dei cookie di terze parti apre una nuova era per la Customer Experience" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/05/Customer-Analytics-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/05/Customer-Analytics-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/05/Customer-Analytics-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/05/Customer-Analytics-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/05/Customer-Analytics-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/05/Customer-Analytics.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

MarTech
Customer Analytics: la fine dei cookie di terze parti apre una nuova era per la Customer Experience
06 Mag 2021
di Federico Della Bella
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/01/Digital-Customer-experience-768x432.jpg" class="card-responsive-img fit-img" alt="Digital Customer Experience, ecco perchè è cruciale investire adesso per migliorare la qualità dell&#039;esperienza" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/01/Digital-Customer-experience-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/01/Digital-Customer-experience-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/01/Digital-Customer-experience-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/01/Digital-Customer-experience-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/01/Digital-Customer-experience-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/01/Digital-Customer-experience.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Strategie digitali
Digital Customer Experience, ecco perchè è cruciale investire adesso per migliorare la qualità dell'esperienza
08 Gen 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/04/digital-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="digital marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/04/digital-marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/04/digital-marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/04/digital-marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/04/digital-marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/04/digital-marketing-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/04/digital-marketing.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Management
Marketing: cos'è, a cosa serve e come farlo in azienda oggi
15 Apr 2020
di Federico Della Bella
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<img width="595" height="523" src="https://img.digital4.biz/wp-content/uploads/2018/02/ecommerce-ebay-confcommercio-151007124400.jpg" class="card-responsive-img fit-img" alt="aumentare le vendite online" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/ecommerce-ebay-confcommercio-151007124400.jpg 595w, https://img.digital4.biz/wp-content/uploads/2018/02/ecommerce-ebay-confcommercio-151007124400-lq.jpg 30w" sizes="(max-width: 595px) 100vw, 595px" data-eio="l" />

Customer interaction
Aumentare le vendite online: 10 passi per conquistare i clienti eCommerce
16 Feb 2020
di Federico Della Bella
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