Annalisa Casali

Giornalista professionista, da oltre trent’anni scrive di innovazione del business in chiave digitale ma senza tradire il suo “primo amore”, il marketing. Curiosa per natura, cerca di spiegare le tecnologie e i tech trend con un linguaggio semplice.

Articoli dell'autore



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/04/resilienza-768x432.jpg" class="card-responsive-img fit-img" alt="Che cosa si intende per resilienza" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/04/resilienza-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/04/resilienza-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/04/resilienza.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/04/resilienza-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/04/resilienza-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/04/resilienza-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/04/resilienza-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Next Generation EU
Che cosa significa resilienza e perché è al centro del PNRR
19 Ott 2023
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/10/shutterstock_1893609769-1-768x432.jpg" class="card-responsive-img fit-img" alt="influencer marketing italia" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/10/shutterstock_1893609769-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/10/shutterstock_1893609769-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/10/shutterstock_1893609769-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/10/shutterstock_1893609769-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/10/shutterstock_1893609769-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/10/shutterstock_1893609769-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/10/shutterstock_1893609769-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

RICERCHE E STUDI
Influencer Marketing in Italia, sui social spopolano i «guru» di cucina, viaggi e moda
16 Ott 2023
di Annalisa Casali
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<img width="768" height="512" src="https://img.digital4.biz/wp-content/uploads/2023/09/BTS-1024x683-1-768x512.jpg" class="card-responsive-img fit-img" alt="AptarGroup" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/09/BTS-1024x683-1-768x512.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/09/BTS-1024x683-1-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2023/09/BTS-1024x683-1.jpg 1024w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

SUCCESS STORY
AptarGroup ripensa la gestione delle operations per garantire agilità ed efficienza alle business line
29 Set 2023
di Annalisa Casali
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<img width="768" height="576" src="https://img.digital4.biz/wp-content/uploads/2023/09/CMS-Amplifon-1-768x576.jpg" class="card-responsive-img fit-img" alt="Amplifon adobe" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/09/CMS-Amplifon-1-768x576.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/09/CMS-Amplifon-1-960x720.jpg 960w, https://img.digital4.biz/wp-content/uploads/2023/09/CMS-Amplifon-1-1440x1080.jpg 1440w, https://img.digital4.biz/wp-content/uploads/2023/09/CMS-Amplifon-1-1536x1152.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/09/CMS-Amplifon-1-2048x1536.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2023/09/CMS-Amplifon-1-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

SUCCESS STORY
Amplifon ridisegna il Customer Journey digitale per agevolare un percorso decisionale che può durare diversi anni
27 Set 2023
di Annalisa Casali
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<img width="768" height="512" src="https://img.digital4.biz/wp-content/uploads/2023/09/DF23-230912-MR107286-768x512.jpg" class="card-responsive-img fit-img" alt="Salesforce Dreamforce 2023" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/09/DF23-230912-MR107286-768x512.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/09/DF23-230912-MR107286-1080x720.jpg 1080w, https://img.digital4.biz/wp-content/uploads/2023/09/DF23-230912-MR107286-1620x1080.jpg 1620w, https://img.digital4.biz/wp-content/uploads/2023/09/DF23-230912-MR107286-1536x1024.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/09/DF23-230912-MR107286-2048x1365.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2023/09/DF23-230912-MR107286-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

REPORTAGE
Salesforce Dreamforce 2023: in scena le “cinquanta sfumature” dell’AI
13 Set 2023
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/09/San-Benedetto-1-768x432.jpg" class="card-responsive-img fit-img" alt="San Benetto: bottiglie di acqua del brand" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/09/San-Benedetto-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/09/San-Benedetto-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/09/San-Benedetto-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/09/San-Benedetto-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/09/San-Benedetto-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/09/San-Benedetto-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/09/San-Benedetto-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

SUCCESS STORY
San Benedetto automatizza la gestione degli ordini grazie alla soluzione Order Management di Esker
08 Set 2023
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/09/shutterstock_1044058180-1-768x432.jpg" class="card-responsive-img fit-img" alt="AI generativa nella Supply Chain" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/09/shutterstock_1044058180-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/09/shutterstock_1044058180-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/09/shutterstock_1044058180-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/09/shutterstock_1044058180-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/09/shutterstock_1044058180-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/09/shutterstock_1044058180-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/09/shutterstock_1044058180-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

STRATEGIE
Tre passi per integrare l’AI Generativa nei processi della Supply Chain
06 Set 2023
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/06/Maserati-auto-768x432.jpg" class="card-responsive-img fit-img" alt="Maserati auto" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/06/Maserati-auto-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/06/Maserati-auto-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/06/Maserati-auto.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/06/Maserati-auto-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/06/Maserati-auto-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/06/Maserati-auto-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/06/Maserati-auto-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

SUCCESS STORY
La CX digitale nel mondo del luxury: come Maserati progetta esperienze personalizzate e rilevanti
27 Lug 2023
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_1717572952-1-768x432.jpg" class="card-responsive-img fit-img" alt="Edison Energia" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_1717572952-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_1717572952-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_1717572952-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_1717572952-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_1717572952-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_1717572952-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_1717572952-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Success Story
Edison Energia: un Knowledge Management innovativo migliora la gestione omnicanale dei clienti
20 Lug 2023
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_145644631-2-1-768x432.jpg" class="card-responsive-img fit-img" alt="Supply Chain Visibility" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_145644631-2-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_145644631-2-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_145644631-2-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_145644631-2-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_145644631-2-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_145644631-2-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/07/shutterstock_145644631-2-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Supply Chain Visibility, l'importanza del monitorare le prestazioni della catena della fornitura
19 Lug 2023
di Federica Maria Rita Livelli e  Annalisa Casali
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<img width="738" height="616" src="https://img.digital4.biz/wp-content/uploads/2023/07/COPERTINA-BLOG-750X720-e1689060474662.webp" class="card-responsive-img fit-img" alt="Nomination" decoding="async" data-eio="l" />

Success Story
Nomination, il configuratore accelera le vendite online dei gioielli personalizzati
12 Lug 2023
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/07/ThinksWright-768x432.jpg" class="card-responsive-img fit-img" alt="ThinksWright: concetto di trasformazione digitale con mano reale e mano digitale" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/07/ThinksWright-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/07/ThinksWright-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/07/ThinksWright.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/07/ThinksWright-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/07/ThinksWright-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/07/ThinksWright-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/07/ThinksWright-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Sponsored Story
I vantaggi dell’avere un singolo punto di contatto per i progetti di innovazione digitale nel marketing. L’approccio ThinksWright
11 Lug 2023
di Annalisa Casali
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