omnicanale

GUIDE E HOW-TO

Marketing Omnichannel: come costruire un'esperienza d'acquisto memorabile orchestrando tutti i punti di contatto

04 Lug 2025

<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/11/11095335/shutterstock_1931387588-768x432.jpg" class="card-responsive-img fit-img" alt="Live commerce" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/11/11095335/shutterstock_1931387588-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/11/11095335/shutterstock_1931387588-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/11/11095335/shutterstock_1931387588-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2024/11/11095335/shutterstock_1931387588-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/11/11095335/shutterstock_1931387588-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/11/11095335/shutterstock_1931387588-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2024/11/11095335/shutterstock_1931387588-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/11/11095335/shutterstock_1931387588-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2024/11/11095335/shutterstock_1931387588-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

TREND
Dal Social Commerce al Live Shopping: come innovare l’esperienza d’acquisto online
12 Nov 2024
di Thiago Borba
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<img width="768" height="543" src="https://img.digital4.biz/wp-content/uploads/2022/08/shutterstock_19603003-768x543.jpg" class="card-responsive-img fit-img" alt="customer experience omnicanale" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/08/shutterstock_19603003-768x543.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/08/shutterstock_19603003-1019x720.jpg 1019w, https://img.digital4.biz/wp-content/uploads/2022/08/shutterstock_19603003-1528x1080.jpg 1528w, https://img.digital4.biz/wp-content/uploads/2022/08/shutterstock_19603003-1536x1086.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/08/shutterstock_19603003-2048x1448.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2022/08/shutterstock_19603003-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Sponsored Story
Customer Experience omnicanale: come estrarre reale valore dai dati
05 Ago 2022
di Emanuele Villa
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<img width="768" height="425" src="https://img.digital4.biz/wp-content/uploads/2021/04/Commercio-unificato-e-filiere-collaborative-768x425.jpg" class="card-responsive-img fit-img" alt="Commercio unificato" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/04/Commercio-unificato-e-filiere-collaborative-768x425.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/04/Commercio-unificato-e-filiere-collaborative-1280x709.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/04/Commercio-unificato-e-filiere-collaborative-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/04/Commercio-unificato-e-filiere-collaborative.jpg 1911w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Filiere collaborative
Commercio unificato: che cosa significa MDM nell’era omnicanale
27 Apr 2021
di Laura Zanotti
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/11/banche-marketing-omnicanale-768x432.jpg" class="card-responsive-img fit-img" alt="banche marketing omnicanale concpet" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/11/banche-marketing-omnicanale-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/11/banche-marketing-omnicanale-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/11/banche-marketing-omnicanale-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/11/banche-marketing-omnicanale-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/11/banche-marketing-omnicanale-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/11/banche-marketing-omnicanale.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Sponsored Story
La trasformazione digitale delle banche passa per il marketing omnicanale
18 Nov 2020
di Gianluigi Torchiani
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/04/Customer-Centricity-768x432.jpg" class="card-responsive-img fit-img" alt="Customer Centricity" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/04/Customer-Centricity-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/04/Customer-Centricity-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/04/Customer-Centricity-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/04/Customer-Centricity-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/04/Customer-Centricity-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/04/Customer-Centricity.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Piattaforme digitali
Customer Centricity: come orchestrare una strategia omnicanale con le API
30 Apr 2020
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/03/Innovazione-Digitale-Retail-768x432.jpg" class="card-responsive-img fit-img" alt="Innovazione Digitale Retail" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/03/Innovazione-Digitale-Retail-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/03/Innovazione-Digitale-Retail-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/03/Innovazione-Digitale-Retail-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/03/Innovazione-Digitale-Retail-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/03/Innovazione-Digitale-Retail-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/03/Innovazione-Digitale-Retail.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Osservatori
Innovazione Digitale nel Retail: verso uno store vicino, integrato e consapevole
10 Mar 2020
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<img width="1920" height="1080" src="https://img.digital4.biz/wp-content/uploads/2019/12/GrandVision.jpg" class="responsive-img" alt="GrandVision" style="display: block;" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/12/GrandVision.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2019/12/GrandVision-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/12/GrandVision-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/12/GrandVision-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/12/GrandVision-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/12/GrandVision-lq.jpg 30w" sizes="(max-width: 1920px) 100vw, 1920px" data-eio="l" />					
Videointervista
GrandVision, la ricetta per avere clienti soddisfatti? Massimizzare l'integrazione tra i canali di vendita10 Dic 2019
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<img width="1920" height="1080" src="https://img.digital4.biz/wp-content/uploads/2019/12/supermercato24.jpg" class="responsive-img" alt="supermercato24" style="display: block;" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/12/supermercato24.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2019/12/supermercato24-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/12/supermercato24-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/12/supermercato24-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/12/supermercato24-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/12/supermercato24-lq.jpg 30w" sizes="(max-width: 1920px) 100vw, 1920px" data-eio="l" />					
Videointervista
Supermercato24: un nuovo modello di spesa online nell’era della multicanalità04 Dic 2019
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