marketing multicanale

GUIDE e HOW-TO

Multichannel Marketing: cos'è davvero l'approccio multi-canale

Approfondimento

<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/02/17121452/shutterstock_2218140611-768x432.jpg" class="card-responsive-img fit-img" alt="marketing omnichannel" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/02/17121452/shutterstock_2218140611-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/02/17121452/shutterstock_2218140611-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/02/17121452/shutterstock_2218140611-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2024/02/17121452/shutterstock_2218140611-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/02/17121452/shutterstock_2218140611-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/02/17121452/shutterstock_2218140611-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2024/02/17121452/shutterstock_2218140611-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/02/17121452/shutterstock_2218140611-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2024/02/17121452/shutterstock_2218140611-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Marketing Omnichannel: come costruire un'esperienza d'acquisto memorabile orchestrando tutti i punti di contatto
04 Lug 2025
di Redazione Digital4Marketing 
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<img width="768" height="435" src="https://img.digital4.biz/wp-content/uploads/2024/01/Samsonite--768x435.jpg" class="card-responsive-img fit-img" alt="Samsonite" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/01/Samsonite--768x435.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/01/Samsonite--156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/01/Samsonite--lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2024/01/Samsonite-.jpg 911w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

SUCCESS STORY
Samsonite rafforza la strategia multicanale con un nuovo servizio mobile in store
19 Feb 2024
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/08/Budget-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="In rialzo i budget destinati al Marketing: due CMO su tre li hanno aumentati nel 2022" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/08/Budget-marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/08/Budget-marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/08/Budget-marketing.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/08/Budget-marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/08/Budget-marketing-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/08/Budget-marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/08/Budget-marketing-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Trend
In rialzo i budget destinati al Marketing: due CMO su tre li hanno aumentati nel 2022
29 Ago 2022
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/04/talent-acquisition-768x432.jpg" class="card-responsive-img fit-img" alt="canali di acquisizione" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/04/talent-acquisition-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/04/talent-acquisition-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/04/talent-acquisition-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/04/talent-acquisition-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/04/talent-acquisition-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/04/talent-acquisition.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Digital marketing
Canali di acquisizione: cosa sono, differenze e come ottimizzarli
15 Nov 2021
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/03/microdata-768x432.jpg" class="card-responsive-img fit-img" alt="fast data" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/03/microdata-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/03/microdata-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/03/microdata-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/03/microdata-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/03/microdata-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/03/microdata.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Data-Driven Marketing
Marketing Omnichannel, servono i Fast Data per rendere efficace la strategia. Ecco come
20 Lug 2020
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2018/08/customer-experience-management-in-store-768x432.jpg" class="card-responsive-img fit-img" alt="customer experience management in store" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/08/customer-experience-management-in-store-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/08/customer-experience-management-in-store-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2018/08/customer-experience-management-in-store-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2018/08/customer-experience-management-in-store-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2018/08/customer-experience-management-in-store-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/08/customer-experience-management-in-store.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

multicanalità
Customer experience management al centro della strategia di vendita
17 Mag 2020
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<img width="768" height="634" src="https://img.digital4.biz/wp-content/uploads/2018/12/sinfonia-gusto-fuori-scatola-768x634.jpg" class="card-responsive-img fit-img" alt="olio carli" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/12/sinfonia-gusto-fuori-scatola-768x634.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/12/sinfonia-gusto-fuori-scatola-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/12/sinfonia-gusto-fuori-scatola.jpg 800w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Success story
Olio Carli, multicanalità nel segno della tradizione. «Vendiamo tramite cartolina, eCommerce, telefono e negli empori»
11 Dic 2018
di Manuela Gianni
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<img width="768" height="682" src="https://img.digital4.biz/wp-content/uploads/2018/02/payback-150119155630-768x682.jpg" class="card-responsive-img fit-img" alt="Payback, il programma fedeltà multipartner ad alto tasso di innovazione" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/payback-150119155630-768x682.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/02/payback-150119155630-811x720.jpg 811w, https://img.digital4.biz/wp-content/uploads/2018/02/payback-150119155630-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/02/payback-150119155630.jpg 1126w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

multicanalità
Payback, il programma fedeltà multipartner ad alto tasso di innovazione
06 Feb 2015
di Jessica Tonietto
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