CMO

STRATEGIE

Il nuovo CMO è un “market-shaper”: anticipa i bisogni del cliente e guida la strategia aziendale

11 Giu 2025

<img width="768" height="512" src="https://img.digital4.biz/wp-content/uploads/2019/01/27140333/shutterstock_1860192544-768x512.jpg" class="card-responsive-img fit-img" alt="Marketing B2B" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/01/27140333/shutterstock_1860192544-768x512.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/01/27140333/shutterstock_1860192544-1080x720.jpg 1080w, https://img.digital4.biz/wp-content/uploads/2019/01/27140333/shutterstock_1860192544-1620x1080.jpg 1620w, https://img.digital4.biz/wp-content/uploads/2019/01/27140333/shutterstock_1860192544-1536x1024.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2019/01/27140333/shutterstock_1860192544-2048x1365.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2019/01/27140333/shutterstock_1860192544-132x88.jpg 132w, https://img.digital4.biz/wp-content/uploads/2019/01/27140333/shutterstock_1860192544-1024x683.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2019/01/27140333/shutterstock_1860192544-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Guida per i CMO
Marketing B2B, tutte le tendenze che spingono la trasformazione in chiave digitale
27 Gen 2025
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/05/10101305/Martina-Pietrobon-768x432.jpg" class="card-responsive-img fit-img" alt="Martina Pietrobon" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/05/10101305/Martina-Pietrobon-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/05/10101305/Martina-Pietrobon-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/05/10101305/Martina-Pietrobon-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/05/10101305/Martina-Pietrobon-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/05/10101305/Martina-Pietrobon.jpg 800w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

nomina
Martina Pietrobon è la nuova Marketing Director di Salesforce per l’Italia
10 Gen 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/01/09150337/Screenshot-2025-01-09-141455-768x432.jpg" class="card-responsive-img fit-img" alt="Michela Filippi" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/01/09150337/Screenshot-2025-01-09-141455-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/01/09150337/Screenshot-2025-01-09-141455-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/01/09150337/Screenshot-2025-01-09-141455-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/01/09150337/Screenshot-2025-01-09-141455-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/01/09150337/Screenshot-2025-01-09-141455.jpg 795w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

NOMINE
Michela Filippi è la nuova CMO di Heineken Italia
10 Gen 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/07/18094850/shutterstock_2477362623-2-768x432.jpg" class="card-responsive-img fit-img" alt="shutterstock_2477362623-2" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/07/18094850/shutterstock_2477362623-2-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/07/18094850/shutterstock_2477362623-2-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/07/18094850/shutterstock_2477362623-2-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/07/18094850/shutterstock_2477362623-2-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/07/18094850/shutterstock_2477362623-2-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/07/18094850/shutterstock_2477362623-2-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2024/07/18094850/shutterstock_2477362623-2-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2024/07/18094850/shutterstock_2477362623-2.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INTERVISTA
Dorelan ridisegna l’esperienza d’acquisto del materasso, dall’eCommerce al punto vendita
17 Lug 2024
di Sofia Ferrante
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/06/25112608/image00002-768x432.jpeg" class="card-responsive-img fit-img" alt="Filorga" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/06/25112608/image00002-768x432.jpeg 768w, https://img.digital4.biz/wp-content/uploads/2024/06/25112608/image00002-1280x720.jpeg 1280w, https://img.digital4.biz/wp-content/uploads/2024/06/25112608/image00002-156x88.jpeg 156w, https://img.digital4.biz/wp-content/uploads/2024/06/25112608/image00002-640x360.jpeg 640w, https://img.digital4.biz/wp-content/uploads/2024/06/25112608/image00002-1024x576.jpeg 1024w, https://img.digital4.biz/wp-content/uploads/2024/06/25112608/image00002-lq.jpeg 30w, https://img.digital4.biz/wp-content/uploads/2024/06/25112608/image00002.jpeg 1290w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Success Story
Filorga rafforza il posizionamento sul mercato italiano con un nuovo canale eCommerce
01 Lug 2024
di Sofia Ferrante
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<img width="700" height="394" src="https://img.digital4.biz/wp-content/uploads/2024/02/ITGP204_Mini_Burger_con_coccole-4.jpg" class="card-responsive-img fit-img" alt="Bonduelle" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/02/ITGP204_Mini_Burger_con_coccole-4.jpg 700w, https://img.digital4.biz/wp-content/uploads/2024/02/ITGP204_Mini_Burger_con_coccole-4-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/02/ITGP204_Mini_Burger_con_coccole-4-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/02/ITGP204_Mini_Burger_con_coccole-4-lq.jpg 30w" sizes="(max-width: 700px) 100vw, 700px" data-eio="l" />

STRATEGIE ESG
Bonduelle, la salute delle persone e del pianeta al cuore della strategia Marketing
28 Feb 2024
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/12/cofidis-italia-desktop-768x432.jpg" class="card-responsive-img fit-img" alt="Cofidis" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/12/cofidis-italia-desktop-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/12/cofidis-italia-desktop-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/12/cofidis-italia-desktop-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/12/cofidis-italia-desktop-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2023/12/cofidis-italia-desktop.jpg 977w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

SUCCESS STORY
Cofidis e il nuovo chatbot: il cliente è più soddisfatto se può gestire le sue richieste in autonomia
10 Gen 2024
di Annalisa Casali
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<img width="768" height="576" src="https://img.digital4.biz/wp-content/uploads/2023/12/01-1-768x576.jpg" class="card-responsive-img fit-img" alt="Tegola Canadese" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/12/01-1-768x576.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/12/01-1-961x720.jpg 961w, https://img.digital4.biz/wp-content/uploads/2023/12/01-1-1441x1080.jpg 1441w, https://img.digital4.biz/wp-content/uploads/2023/12/01-1-1536x1151.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/12/01-1-2048x1535.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2023/12/01-1-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

SUCCESS STORY
Costruire un progetto di comunicazione per il B2B che parli anche ai consumatori finali: l’esperienza di Tegola Canadese
11 Dic 2023
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