CMO

<img width="768" height="480" src="https://img.digital4.biz/wp-content/uploads/2023/07/Viviana-Manera_-foto-CS-2-768x480.jpg" class="card-responsive-img fit-img" alt="Viviana Manera è la nuova Marketing Director di Birra Peroni" decoding="async" fetchpriority="high" srcset="https://img.digital4.biz/wp-content/uploads/2023/07/Viviana-Manera_-foto-CS-2-768x480.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/07/Viviana-Manera_-foto-CS-2-1152x720.jpg 1152w, https://img.digital4.biz/wp-content/uploads/2023/07/Viviana-Manera_-foto-CS-2-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2023/07/Viviana-Manera_-foto-CS-2.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

NOMINE
Viviana Manera è la nuova Marketing Director di Birra Peroni
13 Lug 2023
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<img width="738" height="616" src="https://img.digital4.biz/wp-content/uploads/2023/07/COPERTINA-BLOG-750X720-e1689060474662.webp" class="card-responsive-img fit-img" alt="Nomination, il configuratore accelera le vendite online dei gioielli personalizzati" decoding="async" data-eio="l" />

Success Story
Nomination, il configuratore accelera le vendite online dei gioielli personalizzati
12 Lug 2023
di Annalisa Casali
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<img width="768" height="617" src="https://img.digital4.biz/wp-content/uploads/2023/07/Francesco-Meroni-min-e1688637249193-768x617.jpg" class="card-responsive-img fit-img" alt="Francesco Meroni è il nuovo Direttore Marketing di Mondelēz International in Italia" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/07/Francesco-Meroni-min-e1688637249193-768x617.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/07/Francesco-Meroni-min-e1688637249193-896x720.jpg 896w, https://img.digital4.biz/wp-content/uploads/2023/07/Francesco-Meroni-min-e1688637249193-1344x1080.jpg 1344w, https://img.digital4.biz/wp-content/uploads/2023/07/Francesco-Meroni-min-e1688637249193-1536x1235.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/07/Francesco-Meroni-min-e1688637249193-2048x1646.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

NOMINE
Francesco Meroni è il nuovo Direttore Marketing di Mondelēz International in Italia
06 Lug 2023
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<img width="768" height="579" src="https://img.digital4.biz/wp-content/uploads/2022/12/Maurizio-Decollanz-IBM-2023-768x579.jpg" class="card-responsive-img fit-img" alt="Decollanz, CMCO IBM: «Il digitale risolve problemi e il Marketing racconta i risultati»" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/12/Maurizio-Decollanz-IBM-2023-768x579.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/12/Maurizio-Decollanz-IBM-2023-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2022/12/Maurizio-Decollanz-IBM-2023.jpg 900w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Intervista
Decollanz, CMCO IBM: «Il digitale risolve problemi e il Marketing racconta i risultati»
07 Giu 2023
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/01/CMO-trend-768x432.jpg" class="card-responsive-img fit-img" alt="Le priorità dei CMO italiani: come cambia il Marketing e le 10 tendenze da monitorare nel 2023" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/01/CMO-trend-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/01/CMO-trend-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/01/CMO-trend.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/01/CMO-trend-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/01/CMO-trend-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/01/CMO-trend-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/01/CMO-trend-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Reportage
Le priorità dei CMO italiani: come cambia il Marketing e le 10 tendenze da monitorare nel 2023
23 Gen 2023
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/01/shutterstock_1921101047-1-768x432.jpg" class="card-responsive-img fit-img" alt="B2B Marketing Trend 2023: le buone prassi per una crescita organica" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/01/shutterstock_1921101047-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/01/shutterstock_1921101047-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/01/shutterstock_1921101047-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/01/shutterstock_1921101047-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/01/shutterstock_1921101047-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/01/shutterstock_1921101047-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/01/shutterstock_1921101047-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Trend
B2B Marketing Trend 2023: le buone prassi per una crescita organica
16 Gen 2023
di Greta Lomaestro
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<img width="768" height="579" src="https://img.digital4.biz/wp-content/uploads/2022/12/Maurizio-Decollanz-IBM-2023-768x579.jpg" class="card-responsive-img fit-img" alt="Maurizio Decollanz è il nuovo direttore Marketing e Comunicazione di IBM Italia" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/12/Maurizio-Decollanz-IBM-2023-768x579.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/12/Maurizio-Decollanz-IBM-2023-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2022/12/Maurizio-Decollanz-IBM-2023.jpg 900w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

NOMINE
Maurizio Decollanz è il nuovo direttore Marketing e Comunicazione di IBM Italia
19 Dic 2022
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/11/ROI-marketing--768x432.jpg" class="card-responsive-img fit-img" alt="Spendere di più per massimizzare il ROI di marketing, 5 consigli di Nielsen" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/11/ROI-marketing--768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/11/ROI-marketing--1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/11/ROI-marketing-.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/11/ROI-marketing--156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/11/ROI-marketing--1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/11/ROI-marketing--640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/11/ROI-marketing--lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

TREND
Spendere di più per massimizzare il ROI di marketing, 5 consigli di Nielsen
17 Nov 2022
di Greta Lomaestro
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<img width="768" height="512" src="https://img.digital4.biz/wp-content/uploads/2022/10/IBM-768x512.jpg" class="card-responsive-img fit-img" alt="Il Marketing IBM dà voce agli innovatori: clienti, partner e dipendenti protagonisti della nuova campagna" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/10/IBM-768x512.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/10/IBM-1080x720.jpg 1080w, https://img.digital4.biz/wp-content/uploads/2022/10/IBM-1620x1080.jpg 1620w, https://img.digital4.biz/wp-content/uploads/2022/10/IBM-1536x1024.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/10/IBM-2048x1365.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2022/10/IBM-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Comunicazione B2B
Il Marketing IBM dà voce agli innovatori: clienti, partner e dipendenti protagonisti della nuova campagna
12 Ott 2022
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/09/Competenze-dei-CMO-768x432.jpg" class="card-responsive-img fit-img" alt="Influenza empatica e giudizio in scala, le competenze chiave dei CMO di domani" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/09/Competenze-dei-CMO-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/09/Competenze-dei-CMO-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/09/Competenze-dei-CMO.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/09/Competenze-dei-CMO-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/09/Competenze-dei-CMO-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/09/Competenze-dei-CMO-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/09/Competenze-dei-CMO-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Trend
Influenza empatica e giudizio in scala, le competenze chiave dei CMO di domani
15 Set 2022
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/09/CMO-e-CIO-768x432.jpg" class="card-responsive-img fit-img" alt="Capability gap: cinque regole per costruire una collaborazione efficace tra CMO e CIO" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/09/CMO-e-CIO-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/09/CMO-e-CIO-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/09/CMO-e-CIO.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/09/CMO-e-CIO-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/09/CMO-e-CIO-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/09/CMO-e-CIO-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/09/CMO-e-CIO-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Management
Capability gap: cinque regole per costruire una collaborazione efficace tra CMO e CIO
13 Set 2022
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/08/Budget-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="In rialzo i budget destinati al Marketing: due CMO su tre li hanno aumentati nel 2022" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/08/Budget-marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/08/Budget-marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/08/Budget-marketing.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/08/Budget-marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/08/Budget-marketing-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/08/Budget-marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/08/Budget-marketing-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Trend
In rialzo i budget destinati al Marketing: due CMO su tre li hanno aumentati nel 2022
29 Ago 2022
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