Marketing

<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-768x432.jpg" class="card-responsive-img fit-img" alt="Contemporary,Art,Collage.,Human,Hands,Knitting,Brain.,Growing,Psychological,And" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" fetchpriority="high" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/31102216/shutterstock_2262710847-1.jpg 30w" data-eio="l" />

neuroscienze
Etica del Neuromarketing: comprendere il consumatore o condizionarne le scelte?
08 Apr 2025
di Carlotta Perlini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/04/08101944/shutterstock_1516657358-768x432.jpg" class="card-responsive-img fit-img" alt="Audience Engagement" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/04/08101944/shutterstock_1516657358-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/04/08101944/shutterstock_1516657358-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/04/08101944/shutterstock_1516657358-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/04/08101944/shutterstock_1516657358-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/04/08101944/shutterstock_1516657358-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/04/08101944/shutterstock_1516657358-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/04/08101944/shutterstock_1516657358-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/04/08101944/shutterstock_1516657358-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/04/08101944/shutterstock_1516657358-lq.jpg 30w" data-eio="l" />

GUIDE E HOW-TO
Audience Engagement: strategie di coinvolgimento nel Marketing
08 Apr 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/04/07105713/shutterstock_2449167981-1-768x432.jpg" class="card-responsive-img fit-img" alt="LuisaViaRoma" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/04/07105713/shutterstock_2449167981-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/04/07105713/shutterstock_2449167981-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/04/07105713/shutterstock_2449167981-1-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/04/07105713/shutterstock_2449167981-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/04/07105713/shutterstock_2449167981-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/04/07105713/shutterstock_2449167981-1-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/04/07105713/shutterstock_2449167981-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/04/07105713/shutterstock_2449167981-1-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/04/07105713/shutterstock_2449167981-1.jpg 30w" data-eio="l" />

Success Story
LuisaViaRoma debutta nel Digital-Out-Of-Home: una strategia data-driven per potenziare la Brand Awareness
07 Apr 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-768x432.jpg" class="card-responsive-img fit-img" alt="Costa Crociere" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785.jpg 30w" data-eio="l" />

Success Story
Costa Crociere: così il DOOH diventa una leva strategica nelle campagne omnicanale
04 Apr 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/03/02091524/Shutterstock_376302562-1-1-768x432.jpg" class="card-responsive-img fit-img" alt="Digital out of home" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2024/03/02091524/Shutterstock_376302562-1-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/03/02091524/Shutterstock_376302562-1-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/03/02091524/Shutterstock_376302562-1-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/03/02091524/Shutterstock_376302562-1-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/03/02091524/Shutterstock_376302562-1-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/03/02091524/Shutterstock_376302562-1-1-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2024/03/02091524/Shutterstock_376302562-1-1-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2024/03/02091524/Shutterstock_376302562-1-1.jpg 1920w" data-eio="l" />

GUIDE E HOW-TO
Digital Out Of Home e FOOH: le nuove frontiere digitali dell’affissione
03 Apr 2025
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-768x432.jpg" class="card-responsive-img fit-img" alt="DOOH" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894.jpg 30w" data-eio="l" />

DIGITAL ADV
DOOH in Italia: trend, opportunità e sfide per gli advertiser nel 2025
03 Apr 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/04/02113013/shutterstock_306641441-768x432.jpg" class="card-responsive-img fit-img" alt="Brand Building" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/04/02113013/shutterstock_306641441-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/04/02113013/shutterstock_306641441-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/04/02113013/shutterstock_306641441-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/04/02113013/shutterstock_306641441-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/04/02113013/shutterstock_306641441-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/04/02113013/shutterstock_306641441-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/04/02113013/shutterstock_306641441-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/04/02113013/shutterstock_306641441-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/04/02113013/shutterstock_306641441.jpg 30w" data-eio="l" />

GUIDE E HOW-TO
Brand Building: cos'è e come aiuta a creare connessioni autentiche con i consumatori, anche nel B2B
02 Apr 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-768x432.jpg" class="card-responsive-img fit-img" alt="TikTok Shop" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521.jpg 30w" data-eio="l" />

SOCIAL SHOPPING
TikTok Shop arriva in Italia, verso un nuovo modello di “Discovery eCommerce"
31 Mar 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-768x432.jpg" class="card-responsive-img fit-img" alt="Marketing technology" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-lq.jpg 30w" data-eio="l" />

MARTECH
Marketing Technology, i trend 2025 e l’impatto degli Agenti AI
28 Mar 2025
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-768x432.jpg" class="card-responsive-img fit-img" alt="Content Management" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485.jpg 30w" data-eio="l" />

GUIDE E HOW-TO
Content Management: cos'è e come si integra in azienda
27 Mar 2025
di Redazione Digital4Marketing 
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<img width="768" height="446" src="https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817-768x446.jpg" class="card-responsive-img fit-img" alt="Engagement Rate" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817-768x446.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817-1240x720.jpg 1240w, https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817-1859x1080.jpg 1859w, https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817-1536x892.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817-2048x1190.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817-152x88.jpg 152w, https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817-1024x595.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817.jpg 30w" data-eio="l" />

GUIDE E HOW-TO
Engagement Rate: cos'è e come si calcola
26 Mar 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/19104847/shutterstock_2524636547-768x432.jpg" class="card-responsive-img fit-img" alt="Brand trust" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/19104847/shutterstock_2524636547-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/19104847/shutterstock_2524636547-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/19104847/shutterstock_2524636547-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/19104847/shutterstock_2524636547-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/19104847/shutterstock_2524636547-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/19104847/shutterstock_2524636547-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/19104847/shutterstock_2524636547-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/19104847/shutterstock_2524636547-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/19104847/shutterstock_2524636547.jpg 30w" data-eio="l" />

TREND
Brand trust e AI: ora serve creare un rapporto di fiducia tra marchio e consumatore
25 Mar 2025
di Redazione Digital4Marketing 
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Pagina 6 di 118

Nuove frontiere dell'AI

Advertising

the marketer perspective
CTV: dati, AI e nuovi formati - come cambia la comunicazione dei brand sullo schermo più grande di casa
17 Dic 2025
di Fabio Manassero
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Eventi e strategie

Mobile e Social

Eventi e strategie

trend
Lead generation B2B: il problema non è il traffico, ma la qualificazione
11 Feb 2026
di Redazione Digital4Marketing
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Mobile e Social

GUIDE E HOW-TO
Community Manager: chi è, cosa fa e come diventarlo
06 Ott 2025
di Redazione Digital4Marketing
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Marketing

Etica del Neuromarketing: comprendere il consumatore o condizionarne le scelte?

Audience Engagement: strategie di coinvolgimento nel Marketing

LuisaViaRoma debutta nel Digital-Out-Of-Home: una strategia data-driven per potenziare la Brand Awareness

Costa Crociere: così il DOOH diventa una leva strategica nelle campagne omnicanale

Digital Out Of Home e FOOH: le nuove frontiere digitali dell’affissione

DOOH in Italia: trend, opportunità e sfide per gli advertiser nel 2025

Brand Building: cos'è e come aiuta a creare connessioni autentiche con i consumatori, anche nel B2B

TikTok Shop arriva in Italia, verso un nuovo modello di “Discovery eCommerce"

Marketing Technology, i trend 2025 e l’impatto degli Agenti AI

Content Management: cos'è e come si integra in azienda

Engagement Rate: cos'è e come si calcola

Brand trust e AI: ora serve creare un rapporto di fiducia tra marchio e consumatore

Nuove frontiere dell'AI

TIM Enterprise: come portare l’intelligenza artificiale nel customer care con un modello multicanale, integrato e governato

Qualtrics: come trasformare l’esperienza dei clienti in decisioni di business guidate dall’AI

Eudata: il limite dei modelli AI e il ruolo chiave dell’orchestrazione

Esker: come l’AI può automatizzare la gestione delle richieste clienti e migliorare i processi order-to-cash

Dal volume ai segnali: come cambia la lead generation B2B nel 2026

CTV: dati, AI e nuovi formati - come cambia la comunicazione dei brand sullo schermo più grande di casa

Lead generation B2B: il problema non è il traffico, ma la qualificazione

Community Manager: chi è, cosa fa e come diventarlo

Marketing

Etica del Neuromarketing: comprendere il consumatore o condizionarne le scelte?

Audience Engagement: strategie di coinvolgimento nel Marketing

LuisaViaRoma debutta nel Digital-Out-Of-Home: una strategia data-driven per potenziare la Brand Awareness

Costa Crociere: così il DOOH diventa una leva strategica nelle campagne omnicanale

Digital Out Of Home e FOOH: le nuove frontiere digitali dell’affissione

DOOH in Italia: trend, opportunità e sfide per gli advertiser nel 2025

Brand Building: cos'è e come aiuta a creare connessioni autentiche con i consumatori, anche nel B2B

TikTok Shop arriva in Italia, verso un nuovo modello di “Discovery eCommerce"

Marketing Technology, i trend 2025 e l’impatto degli Agenti AI

Content Management: cos'è e come si integra in azienda

Engagement Rate: cos'è e come si calcola

Brand trust e AI: ora serve creare un rapporto di fiducia tra marchio e consumatore

Archivio Newsletter

Nuove frontiere dell'AI

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