Marketing

<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-768x432.jpg" class="card-responsive-img fit-img" alt="DOOH" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" fetchpriority="high" srcset="https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-lq.jpg 30w" data-eio="l" />

DIGITAL ADV
DOOH in Italia: trend, opportunità e sfide per gli advertiser nel 2025
03 Apr 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/04/02113013/shutterstock_306641441-768x432.jpg" class="card-responsive-img fit-img" alt="Brand Building" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/04/02113013/shutterstock_306641441-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/04/02113013/shutterstock_306641441-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/04/02113013/shutterstock_306641441-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/04/02113013/shutterstock_306641441-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/04/02113013/shutterstock_306641441-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/04/02113013/shutterstock_306641441-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/04/02113013/shutterstock_306641441-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/04/02113013/shutterstock_306641441-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/04/02113013/shutterstock_306641441-lq.jpg 30w" data-eio="l" />

GUIDE E HOW-TO
Brand Building: cos'è e come aiuta a creare connessioni autentiche con i consumatori, anche nel B2B
02 Apr 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-768x432.jpg" class="card-responsive-img fit-img" alt="TikTok Shop" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/31142121/shutterstock_2227479521-lq.jpg 30w" data-eio="l" />

SOCIAL SHOPPING
TikTok Shop arriva in Italia, verso un nuovo modello di “Discovery eCommerce"
31 Mar 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-768x432.jpg" class="card-responsive-img fit-img" alt="Marketing technology" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/27124930/shutterstock_2511675757-lq.jpg 30w" data-eio="l" />

MARTECH
Marketing Technology, i trend 2025 e l’impatto degli Agenti AI
28 Mar 2025
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-768x432.jpg" class="card-responsive-img fit-img" alt="Content Management" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/20163846/shutterstock_2470430485-lq.jpg 30w" data-eio="l" />

GUIDE E HOW-TO
Content Management: cos'è e come si integra in azienda
27 Mar 2025
di Redazione Digital4Marketing 
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<img width="768" height="446" src="https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817-768x446.jpg" class="card-responsive-img fit-img" alt="Engagement Rate" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817-768x446.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817-1240x720.jpg 1240w, https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817-1859x1080.jpg 1859w, https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817-1536x892.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817-2048x1190.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817-152x88.jpg 152w, https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817-1024x595.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/25110136/shutterstock_2476442817-lq.jpg 30w" data-eio="l" />

GUIDE E HOW-TO
Engagement Rate: cos'è e come si calcola
26 Mar 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/19104847/shutterstock_2524636547-768x432.jpg" class="card-responsive-img fit-img" alt="Brand trust" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/19104847/shutterstock_2524636547-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/19104847/shutterstock_2524636547-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/19104847/shutterstock_2524636547-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/19104847/shutterstock_2524636547-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/19104847/shutterstock_2524636547-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/19104847/shutterstock_2524636547-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/19104847/shutterstock_2524636547-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/19104847/shutterstock_2524636547-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/19104847/shutterstock_2524636547-lq.jpg 30w" data-eio="l" />

TREND
Brand trust e AI: ora serve creare un rapporto di fiducia tra marchio e consumatore
25 Mar 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/10160810/shutterstock_2577839733-768x432.jpg" class="card-responsive-img fit-img" alt="Agentic AI" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/10160810/shutterstock_2577839733-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/10160810/shutterstock_2577839733-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/10160810/shutterstock_2577839733-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/10160810/shutterstock_2577839733-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/10160810/shutterstock_2577839733-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/10160810/shutterstock_2577839733-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/10160810/shutterstock_2577839733-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/10160810/shutterstock_2577839733-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/10160810/shutterstock_2577839733-lq.jpg 30w" data-eio="l" />

GUIDE E HOW-TO
AI Agentica: cos’è e quali sono le principali applicazioni nel Marketing
24 Mar 2025
di Sofia Ferrante
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/18111603/shutterstock_2049590267-768x432.jpg" class="card-responsive-img fit-img" alt="Account Based Marketing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/18111603/shutterstock_2049590267-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/18111603/shutterstock_2049590267-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/18111603/shutterstock_2049590267-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/18111603/shutterstock_2049590267-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/18111603/shutterstock_2049590267-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/18111603/shutterstock_2049590267-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/18111603/shutterstock_2049590267-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/18111603/shutterstock_2049590267-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/18111603/shutterstock_2049590267-lq.jpg 30w" data-eio="l" />

GUIDE E HOW-TO
Account Based Marketing: strategie, vantaggi e applicazioni nel B2B
24 Mar 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-768x432.jpg" class="card-responsive-img fit-img" alt="retail media Mediaworld" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-lq.jpg 30w" data-eio="l" />

ESPERIENZE
Advertising, Mediaworld ampia la proposta Retail Media
18 Mar 2025
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_419234722-1-768x432.jpg" class="card-responsive-img fit-img" alt="Lead Nurturing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" data-eio="l" />

GUIDE E HOW-TO
Lead Nurturing, che cos’è e come aiuta a fidelizzare i clienti. Una guida completa
17 Mar 2025
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-768x432.jpg" class="card-responsive-img fit-img" alt="eDreams Odigeo" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/12141903/shutterstock_1280490514-lq.jpg 30w" data-eio="l" />

SUCCESS STORY
eDreams Odigeo, l’AI dietro al successo del servizio Prime dell’agenzia di viaggi online
14 Mar 2025
di Manuela Gianni
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Pagina 7 di 118

Nuove frontiere dell'AI

Executive

ABM
Account based marketing B2B: superare le difese dei grandi buyer
16 Lug 2026
di Sofia Arena
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Eventi e strategie

Big Data e Analytics

Eventi e strategie

trend
Lead generation B2B: il problema non è il traffico, ma la qualificazione
11 Feb 2026
di Redazione Digital4Marketing
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Big Data e Analytics

GUIDE E HOW-TO
Search Engine Marketing, migliorare le performance di business puntando sulla crescita del traffico web
06 Ago 2025
di Greta Lomaestro
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Marketing

DOOH in Italia: trend, opportunità e sfide per gli advertiser nel 2025

Brand Building: cos'è e come aiuta a creare connessioni autentiche con i consumatori, anche nel B2B

TikTok Shop arriva in Italia, verso un nuovo modello di “Discovery eCommerce"

Marketing Technology, i trend 2025 e l’impatto degli Agenti AI

Content Management: cos'è e come si integra in azienda

Engagement Rate: cos'è e come si calcola

Brand trust e AI: ora serve creare un rapporto di fiducia tra marchio e consumatore

AI Agentica: cos’è e quali sono le principali applicazioni nel Marketing

Account Based Marketing: strategie, vantaggi e applicazioni nel B2B

Advertising, Mediaworld ampia la proposta Retail Media

Lead Nurturing, che cos’è e come aiuta a fidelizzare i clienti. Una guida completa

eDreams Odigeo, l’AI dietro al successo del servizio Prime dell’agenzia di viaggi online

Nuove frontiere dell'AI

La Competitor Analysis B2B deve mappare i vuoti narrativi dei media

Il caso OpenAI-Hugging Face: come si mette un limite a un agente che di mestiere i limiti li deve superare?

AI nell’advertising: dal marketing autonomo alla GEO, la svolta studiata da PoliMi

L’AI cambia il modo in cui scegliamo cosa guardare. E non c’entrano gli effetti speciali

AI e purpose: perché l’innovazione ha bisogno di senso

Account based marketing B2B: superare le difese dei grandi buyer

Lead generation B2B: il problema non è il traffico, ma la qualificazione

Search Engine Marketing, migliorare le performance di business puntando sulla crescita del traffico web

Marketing

DOOH in Italia: trend, opportunità e sfide per gli advertiser nel 2025

Brand Building: cos'è e come aiuta a creare connessioni autentiche con i consumatori, anche nel B2B

TikTok Shop arriva in Italia, verso un nuovo modello di “Discovery eCommerce"

Marketing Technology, i trend 2025 e l’impatto degli Agenti AI

Content Management: cos'è e come si integra in azienda

Engagement Rate: cos'è e come si calcola

Brand trust e AI: ora serve creare un rapporto di fiducia tra marchio e consumatore

AI Agentica: cos’è e quali sono le principali applicazioni nel Marketing

Account Based Marketing: strategie, vantaggi e applicazioni nel B2B

Advertising, Mediaworld ampia la proposta Retail Media

Lead Nurturing, che cos’è e come aiuta a fidelizzare i clienti. Una guida completa

eDreams Odigeo, l’AI dietro al successo del servizio Prime dell’agenzia di viaggi online

Archivio Newsletter

Nuove frontiere dell'AI

La Competitor Analysis B2B deve mappare i vuoti narrativi dei media

Il caso OpenAI-Hugging Face: come si mette un limite a un agente che di mestiere i limiti li deve superare?

AI nell’advertising: dal marketing autonomo alla GEO, la svolta studiata da PoliMi

L’AI cambia il modo in cui scegliamo cosa guardare. E non c’entrano gli effetti speciali

AI e purpose: perché l’innovazione ha bisogno di senso

Account based marketing B2B: superare le difese dei grandi buyer

Lead generation B2B: il problema non è il traffico, ma la qualificazione

Search Engine Marketing, migliorare le performance di business puntando sulla crescita del traffico web

Codice Rss

Codice Rss