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LuisaViaRoma debutta nel Digital-Out-Of-Home: una strategia data-driven per potenziare la Brand Awareness

07 Apr 2025

<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-768x432.jpg" class="card-responsive-img fit-img" alt="Costa Crociere: così il DOOH diventa una leva strategica nelle campagne omnicanale" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/04/04172348/shutterstock_1717970785.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Success Story
Costa Crociere: così il DOOH diventa una leva strategica nelle campagne omnicanale
04 Apr 2025
di Redazione Digital4 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-768x432.jpg" class="card-responsive-img fit-img" alt="DOOH in Italia: trend, opportunità e sfide per gli advertiser nel 2025" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/04/03101409/shutterstock_1937221894.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

DIGITAL ADV
DOOH in Italia: trend, opportunità e sfide per gli advertiser nel 2025
03 Apr 2025
di Redazione Digital4 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-768x432.jpg" class="card-responsive-img fit-img" alt="Advertising, Mediaworld ampia la proposta Retail Media" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/18093631/shutterstock_2434354809.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

ESPERIENZE
Advertising, Mediaworld ampia la proposta Retail Media
18 Mar 2025
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-768x432.jpg" class="card-responsive-img fit-img" alt="Media plan 2025: perché la Connected TV non può mancare" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/11104733/Media-plan.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

DIGITAL ADV
Media plan 2025: perché la Connected TV non può mancare
12 Mar 2025
di Fabio Manassero
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/11/brand-awareness-768x432.jpg" class="card-responsive-img fit-img" alt="Brand Awareness: che cos’è, come misurarla e come aumentarla" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/11/brand-awareness-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/11/brand-awareness-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/11/brand-awareness-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/11/brand-awareness-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/11/brand-awareness-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/11/brand-awareness.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Brand Awareness: che cos’è, come misurarla e come aumentarla
10 Mar 2025
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-768x432.jpg" class="card-responsive-img fit-img" alt="Il mercato dei contenuti digitali in Italia vale 3,7 miliardi di euro" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/03104915/shutterstock_2204504215-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

TREND
Il mercato dei contenuti digitali in Italia vale 3,7 miliardi di euro
03 Mar 2025
di Redazione Digital4 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/12/13101418/shutterstock_168331352-1-1-768x432.jpg" class="card-responsive-img fit-img" alt="Potenziare la Brand Awareness e guidare la crescita nel B2B: la Lead Generation di Made Competence Center" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/12/13101418/shutterstock_168331352-1-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/12/13101418/shutterstock_168331352-1-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/12/13101418/shutterstock_168331352-1-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/12/13101418/shutterstock_168331352-1-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/12/13101418/shutterstock_168331352-1-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/12/13101418/shutterstock_168331352-1-1-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2024/12/13101418/shutterstock_168331352-1-1-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2024/12/13101418/shutterstock_168331352-1-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Success Story
Potenziare la Brand Awareness e guidare la crescita nel B2B: la Lead Generation di Made Competence Center
16 Dic 2024
di Redazione Digital4 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2024/12/03162537/shutterstock_126762251-768x432.jpg" class="card-responsive-img fit-img" alt="Retail Media: la terza ondata del Digital Advertising in Italia" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2024/12/03162537/shutterstock_126762251-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2024/12/03162537/shutterstock_126762251-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2024/12/03162537/shutterstock_126762251-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2024/12/03162537/shutterstock_126762251-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2024/12/03162537/shutterstock_126762251-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2024/12/03162537/shutterstock_126762251-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2024/12/03162537/shutterstock_126762251-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2024/12/03162537/shutterstock_126762251-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2024/12/03162537/shutterstock_126762251-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

ADV
Retail Media: la terza ondata del Digital Advertising in Italia
09 Dic 2024
di Roberto Addeo
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Supply Chain Trends

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Intelligenza Artificiale nella logistica: le nuove sfide della Supply Chain digitale
22 Gen 2025
di Redazione Digital4
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Professioni digitali

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Data Scientist: chi è, cosa fa e quanto guadagna
11 Apr 2023
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Planning & Analytics

Interviste
Finanza sostenibile, orientare gli investimenti con una rigorosa applicazione dei criteri ESG
12 Lug 2022
di Laura Torretta*
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Advertising

LuisaViaRoma debutta nel Digital-Out-Of-Home: una strategia data-driven per potenziare la Brand Awareness

Costa Crociere: così il DOOH diventa una leva strategica nelle campagne omnicanale

DOOH in Italia: trend, opportunità e sfide per gli advertiser nel 2025

Advertising, Mediaworld ampia la proposta Retail Media

Media plan 2025: perché la Connected TV non può mancare

Brand Awareness: che cos’è, come misurarla e come aumentarla

Il mercato dei contenuti digitali in Italia vale 3,7 miliardi di euro

Potenziare la Brand Awareness e guidare la crescita nel B2B: la Lead Generation di Made Competence Center

Retail Media: la terza ondata del Digital Advertising in Italia

Archivio Newsletter

Intelligenza Artificiale nella logistica: le nuove sfide della Supply Chain digitale

Data Scientist: chi è, cosa fa e quanto guadagna

Finanza sostenibile, orientare gli investimenti con una rigorosa applicazione dei criteri ESG

Codice Rss

Codice Rss