Massimo Giordani

Innovation Manager & Marketing Strategist e Presidente AISM Associazione Italiana Sviluppo Marketing

Architetto di formazione, è Innovation Manager con una specializzazione nella progettazione e nello sviluppo di strategie di marketing e comunicazione. Fonda, nel 1996, una delle prime web agency italiane, Time & Mind, ed è docente a contratto all’Università e al Politecnico di Torino dallo stesso anno. Ricopre il ruolo di Presidente dell’Associazione Italiana Sviluppo Marketing dal 2018, di Presidente dei Narratori del gusto dal 2024 e di Chief Advisor al Laboratorio di Finanza Decentralizzata e Blockchain della SAA, School of Management dell’Università di Torino.

Articoli dell'autore



<img width="768" height="512" src="https://img.digital4.biz/wp-content/uploads/2026/01/27153434/shutterstock_2603510511-768x512.jpg" class="card-responsive-img fit-img" alt="marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2026/01/27153434/shutterstock_2603510511-768x512.jpg 768w, https://img.digital4.biz/wp-content/uploads/2026/01/27153434/shutterstock_2603510511-1080x720.jpg 1080w, https://img.digital4.biz/wp-content/uploads/2026/01/27153434/shutterstock_2603510511-1620x1080.jpg 1620w, https://img.digital4.biz/wp-content/uploads/2026/01/27153434/shutterstock_2603510511-1536x1024.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2026/01/27153434/shutterstock_2603510511-2048x1365.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2026/01/27153434/shutterstock_2603510511-132x88.jpg 132w, https://img.digital4.biz/wp-content/uploads/2026/01/27153434/shutterstock_2603510511-1024x683.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2026/01/27153434/shutterstock_2603510511-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

the marketer perspective
Il Marketing come motore di “kainotomia” per il Terzo Settore
28 Gen 2026
di Massimo Giordani
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AISM Point of View



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/10/31130947/shutterstock_2276331741-768x432.jpg" class="card-responsive-img fit-img" alt="ecosistema digitale" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/10/31130947/shutterstock_2276331741-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/10/31130947/shutterstock_2276331741-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/10/31130947/shutterstock_2276331741-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/10/31130947/shutterstock_2276331741-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/10/31130947/shutterstock_2276331741-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/10/31130947/shutterstock_2276331741-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/10/31130947/shutterstock_2276331741-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/10/31130947/shutterstock_2276331741-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/10/31130947/shutterstock_2276331741.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

TREND
L’ecosistema digitale come strategia: perché l’AI premia chi crea valore reale
31 Ott 2025
di Massimo Giordani
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/04/Europa-768x432.jpg" class="card-responsive-img fit-img" alt="Europa" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/04/Europa-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/04/Europa-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/04/Europa-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/04/Europa-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/04/Europa-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/04/Europa.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

OLTRE L'EMERGENZA
Human Marketing: tre proposte all’Europa
23 Apr 2020
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/10/crittografia-in-Cina-768x432.jpg" class="card-responsive-img fit-img" alt="crittografia in Cina" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/10/crittografia-in-Cina-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/10/crittografia-in-Cina-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/10/crittografia-in-Cina-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/10/crittografia-in-Cina-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/10/crittografia-in-Cina-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/10/crittografia-in-Cina.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
La Cina punta alla leadership sulla crittografia: aiuti di Stato per lo sviluppo di nuove tecnologie
31 Ott 2019
di Massimo Giordani
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/09/customer-journey-768x432.jpg" class="card-responsive-img fit-img" alt="customer journey" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/09/customer-journey-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/09/customer-journey-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/09/customer-journey-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/09/customer-journey-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/09/customer-journey-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/09/customer-journey.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Trend
Il mantra del Marketing moderno: "Il customer journey deve essere fantastico!"
10 Set 2019
di Massimo Giordani
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/04/tracciabilit%C3%A0-e-blockchain-768x432.jpg" class="card-responsive-img fit-img" alt="tracciabilità e blockchain" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/04/tracciabilit%C3%A0-e-blockchain-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/04/tracciabilit%C3%A0-e-blockchain-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/04/tracciabilit%C3%A0-e-blockchain-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/04/tracciabilit%C3%A0-e-blockchain-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/04/tracciabilit%C3%A0-e-blockchain-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/04/tracciabilit%C3%A0-e-blockchain.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Food safety
Tracciabilità e Blockchain nella filiera alimentare, tanti progetti ma poca conoscenza dei clienti
26 Apr 2019
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