Elena Tavelli

GoWisi Co-founder, Brand Facilitator Designer | Author | Strategic & Systems Thinking | Facilitatrice Lego® Serious Play® | Creatrice del metodo Business Design Marketing® | Esperta di archetipi di brand per la strategia sistemica

Articoli dell'autore



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/07/01095737/shutterstock_1384220387-768x432.jpg" class="card-responsive-img fit-img" alt="purpose-driven marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/07/01095737/shutterstock_1384220387-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/07/01095737/shutterstock_1384220387-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/07/01095737/shutterstock_1384220387-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/07/01095737/shutterstock_1384220387-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/07/01095737/shutterstock_1384220387-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/07/01095737/shutterstock_1384220387-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/07/01095737/shutterstock_1384220387-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/07/01095737/shutterstock_1384220387-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/07/01095737/shutterstock_1384220387.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

MARKETING STRATEGICO
Il purpose-driven marketing come leva strategica per l’innovazione imprenditoriale
02 Lug 2025
di Elena Tavelli
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/07/Business-Design-Marketing-768x432.jpg" class="card-responsive-img fit-img" alt="Business Design Marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/07/Business-Design-Marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/07/Business-Design-Marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/07/Business-Design-Marketing.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/07/Business-Design-Marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/07/Business-Design-Marketing-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/07/Business-Design-Marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/07/Business-Design-Marketing-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Il libro
Business Design Marketing, una metodologia di co-creazione che mette al centro le persone
20 Lug 2022
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/03/Co-creazione-marketing-1-768x432.webp" class="card-responsive-img fit-img" alt="La co-creazione nel marketing: perché serve un’innovazione di metodo" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/03/Co-creazione-marketing-1-768x432.webp 768w, https://img.digital4.biz/wp-content/uploads/2022/03/Co-creazione-marketing-1-1280x720.webp 1280w, https://img.digital4.biz/wp-content/uploads/2022/03/Co-creazione-marketing-1-156x88.webp 156w, https://img.digital4.biz/wp-content/uploads/2022/03/Co-creazione-marketing-1-1536x864.webp 1536w, https://img.digital4.biz/wp-content/uploads/2022/03/Co-creazione-marketing-1-640x360.webp 640w, https://img.digital4.biz/wp-content/uploads/2022/03/Co-creazione-marketing-1-lq.webp 30w, https://img.digital4.biz/wp-content/uploads/2022/03/Co-creazione-marketing-1.webp 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

STRATEGIE
La co-creazione nel marketing: perché serve un’innovazione di metodo
15 Mar 2022
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