Alice Palumbo

Socio Dirigente ASBorsoni e ASB\Comunicazione, Azienda Associata AISM

Socio dirigente di ASBORSONI e ASB\COMUNICAZIONE, è anche docente a contratto presso l’Università Cattolica di Brescia di Media Content Management, nonché Consigliere del Direttivo dei Giovani Imprenditori di Confindustria Brescia. Co-autrice con L. Borsoni Previdi di Estetica virale. Lo spot pubblicitario nel capitalismo digitale, L’Arca di Scholé, Brescia 2020

Articoli dell'autore



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/09/ciosummit-digital360-awards-digital-green-innovation-768x432.jpg" class="card-responsive-img fit-img" alt="marketing sostenibile" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/09/ciosummit-digital360-awards-digital-green-innovation-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/09/ciosummit-digital360-awards-digital-green-innovation-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/09/ciosummit-digital360-awards-digital-green-innovation-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/09/ciosummit-digital360-awards-digital-green-innovation-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/09/ciosummit-digital360-awards-digital-green-innovation-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/09/ciosummit-digital360-awards-digital-green-innovation.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Trend
Marketing sostenibile, serve trasparenza e responsabilità. Senza cedere al Greenwashing
17 Gen 2024
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/09/shutterstock_1959278563-1-768x432.jpg" class="card-responsive-img fit-img" alt="Business Sostenibile" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/09/shutterstock_1959278563-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/09/shutterstock_1959278563-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/09/shutterstock_1959278563-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/09/shutterstock_1959278563-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/09/shutterstock_1959278563-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/09/shutterstock_1959278563-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/09/shutterstock_1959278563-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

TREND
Il ruolo del Marketing nei modelli di business circolari: verso un'innovazione sostenibile
18 Set 2023
di Luca Borsoni e  Alice Palumbo
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/11/fasi-del-customer-journey-768x432.jpg" class="card-responsive-img fit-img" alt="fasi del customer journey" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/11/fasi-del-customer-journey-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/11/fasi-del-customer-journey-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/11/fasi-del-customer-journey-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/11/fasi-del-customer-journey-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/11/fasi-del-customer-journey-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/11/fasi-del-customer-journey.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Customer experience
Le fasi del Customer Journey: cosa serve per mappare e migliorare l'esperienza tra cliente e brand
26 Mag 2023
di Alice Palumbo
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/11/brand-768x432.jpg" class="card-responsive-img fit-img" alt="brand experience" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/11/brand-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/11/brand-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/11/brand-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/11/brand-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/11/brand-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/11/brand.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Strategie nell'era Covid
Brand experience: la comunicazione human-centric nel "new normal"
30 Nov 2020
di Alice Palumbo
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