Content Marketing

<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/19094716/shutterstock_2471186455-768x432.jpg" class="card-responsive-img fit-img" alt="shutterstock_2471186455" decoding="async" fetchpriority="high" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/19094716/shutterstock_2471186455-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/19094716/shutterstock_2471186455-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/19094716/shutterstock_2471186455-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/09/19094716/shutterstock_2471186455-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/19094716/shutterstock_2471186455-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/19094716/shutterstock_2471186455-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/09/19094716/shutterstock_2471186455-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/19094716/shutterstock_2471186455-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/19094716/shutterstock_2471186455.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

ARTIFICIAL INTELLIGENCE
Pubblicità personalizzata con l’AI: dal messaggio unico all’advertising su misura
22 Set 2025
di Mattia Lanzarone
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<img width="768" height="461" src="https://img.digital4.biz/wp-content/uploads/2025/09/18142225/shutterstock_2358865985-768x461.jpg" class="card-responsive-img fit-img" alt="Art,Collage,,Modern,Art,Collage,Of,A,Man,With,A" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/18142225/shutterstock_2358865985-768x461.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/18142225/shutterstock_2358865985-1200x720.jpg 1200w, https://img.digital4.biz/wp-content/uploads/2025/09/18142225/shutterstock_2358865985-1800x1080.jpg 1800w, https://img.digital4.biz/wp-content/uploads/2025/09/18142225/shutterstock_2358865985-1536x922.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/18142225/shutterstock_2358865985-2048x1229.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/09/18142225/shutterstock_2358865985-147x88.jpg 147w, https://img.digital4.biz/wp-content/uploads/2025/09/18142225/shutterstock_2358865985-1024x614.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/18142225/shutterstock_2358865985.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

DIGITAL ADVERTISING
La pubblicità si sposta sulla TV 2.0: crescono app, formati nativi e addressable
18 Set 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/15114423/eyetracking-768x432.jpg" class="card-responsive-img fit-img" alt="eyetracking" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/15114423/eyetracking-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/15114423/eyetracking-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/15114423/eyetracking-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/15114423/eyetracking-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/15114423/eyetracking-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/15114423/eyetracking-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/15114423/eyetracking.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/09/15114423/eyetracking.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

neuroscienze
Eye tracking e neuromarketing: cosa vede davvero lo spettatore davanti alla TV
18 Set 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/18093651/shutterstock_2164865441-768x432.jpg" class="card-responsive-img fit-img" alt="shutterstock_2164865441" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/18093651/shutterstock_2164865441-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/18093651/shutterstock_2164865441-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/18093651/shutterstock_2164865441-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/09/18093651/shutterstock_2164865441-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/18093651/shutterstock_2164865441-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/18093651/shutterstock_2164865441-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/09/18093651/shutterstock_2164865441-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/18093651/shutterstock_2164865441-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/18093651/shutterstock_2164865441.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

SUCCESS STORY
Bellissima (Tenacta): dal presidio TV a una video strategy omnicanale e misurabile
18 Set 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/15112722/genzctv-768x432.jpg" class="card-responsive-img fit-img" alt="genzctv" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/15112722/genzctv-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/15112722/genzctv-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/15112722/genzctv-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/15112722/genzctv-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/15112722/genzctv-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/15112722/genzctv-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/15112722/genzctv.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/09/15112722/genzctv.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

DIGITAL ADVERTISING
Gen Z e advertising: come cambia la pubblicità sulla TV connessa
17 Set 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/15123504/videodigital4-768x432.jpg" class="card-responsive-img fit-img" alt="videodigital4" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/15123504/videodigital4-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/15123504/videodigital4-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/15123504/videodigital4-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/15123504/videodigital4-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/15123504/videodigital4-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/15123504/videodigital4-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/15123504/videodigital4.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/09/15123504/videodigital4.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

VIDEO MARKETING
Cresce la video advertising in Italia, ma l’inserimento nei contenuti resta limitato
17 Set 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/15121326/smart_tv_digital4-768x432.jpg" class="card-responsive-img fit-img" alt="smart_tv_digital4" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/15121326/smart_tv_digital4-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/15121326/smart_tv_digital4-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/15121326/smart_tv_digital4-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/15121326/smart_tv_digital4-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/15121326/smart_tv_digital4-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/15121326/smart_tv_digital4-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/15121326/smart_tv_digital4.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/09/15121326/smart_tv_digital4.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

DIGITAL ADVERTISING
Smart TV: come cambia il consumo video e la pubblicità in Italia
17 Set 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/04/18130700/shutterstock_2453088241-768x432.jpg" class="card-responsive-img fit-img" alt="People,,Men,And,Women,With,Antique,Statue,Head,Sitting,On" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/04/18130700/shutterstock_2453088241-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/04/18130700/shutterstock_2453088241-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/04/18130700/shutterstock_2453088241-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2021/04/18130700/shutterstock_2453088241-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/04/18130700/shutterstock_2453088241-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2021/04/18130700/shutterstock_2453088241-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2021/04/18130700/shutterstock_2453088241-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/04/18130700/shutterstock_2453088241-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2021/04/18130700/shutterstock_2453088241.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

DIGITAL ADVERTISING
Native Advertising, cos'è e a cosa serve
16 Set 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/16094856/shutterstock_2205312885-768x432.jpg" class="card-responsive-img fit-img" alt="Video marketing strategy" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/16094856/shutterstock_2205312885-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/16094856/shutterstock_2205312885-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/16094856/shutterstock_2205312885-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/09/16094856/shutterstock_2205312885-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/16094856/shutterstock_2205312885-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/16094856/shutterstock_2205312885-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/09/16094856/shutterstock_2205312885-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/16094856/shutterstock_2205312885-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/16094856/shutterstock_2205312885.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

DIGITAL ADVERTISING
Video marketing strategy: perché serve una regia davvero integrata
16 Set 2025
di Mattia Lanzarone
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<img width="1920" height="1080" src="https://img.digital4.biz/wp-content/uploads/2025/09/10174317/shutterstock_1865939638-1920x1080.jpg" class="responsive-img" alt="shutterstock_1865939638" style="display: block;" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/10174317/shutterstock_1865939638-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/09/10174317/shutterstock_1865939638-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/10174317/shutterstock_1865939638-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/10174317/shutterstock_1865939638-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/10174317/shutterstock_1865939638-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/10174317/shutterstock_1865939638-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/09/10174317/shutterstock_1865939638-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/10174317/shutterstock_1865939638-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/10174317/shutterstock_1865939638.jpg 30w" sizes="(max-width: 1920px) 100vw, 1920px" data-eio="l" />

<img src="https://img.digital4.biz/wp-content/uploads/2025/09/10164914/1757502130559-156x88.jpg" alt="Fiammetta Regis" class="full-space-image" data-eio="l">

EDITORIALE
Digital4Marketing: nurturing per la community dei marketer B2B
10 Set 2025
di Fiammetta Regis
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_424009771-2-1-1-768x432.jpg" class="card-responsive-img fit-img" alt="SEM" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_424009771-2-1-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_424009771-2-1-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_424009771-2-1-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_424009771-2-1-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_424009771-2-1-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_424009771-2-1-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/02/shutterstock_424009771-2-1-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Search Engine Marketing, migliorare le performance di business puntando sulla crescita del traffico web
06 Ago 2025
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/07/inbound-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="inbound marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/07/inbound-marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/07/inbound-marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/07/inbound-marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/07/inbound-marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/07/inbound-marketing-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/07/inbound-marketing.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Guide e how-to
Inbound Marketing, l'arte di attrarre i clienti. Cos'è e come farlo efficacemente
28 Lug 2025
di Redazione Digital4Marketing 
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Pagina 3 di 9

Nuove frontiere dell'AI

Innovazione Italia

SUCCESS STORY
eDreams Odigeo, l’AI dietro al successo del servizio Prime dell’agenzia di viaggi online
14 Mar 2025
di Manuela Gianni
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Lead Generation

Executive

Lead Generation

trend
Marketing automation B2B: perché l’omnicanalità non basta più
13 Feb 2026
di Redazione Digital4Marketing
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Executive

trend
Lead generation B2B: il problema non è il traffico, ma la qualificazione
11 Feb 2026
di Redazione Digital4Marketing
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Content Marketing

Pubblicità personalizzata con l’AI: dal messaggio unico all’advertising su misura

La pubblicità si sposta sulla TV 2.0: crescono app, formati nativi e addressable

Eye tracking e neuromarketing: cosa vede davvero lo spettatore davanti alla TV

Bellissima (Tenacta): dal presidio TV a una video strategy omnicanale e misurabile

Gen Z e advertising: come cambia la pubblicità sulla TV connessa

Cresce la video advertising in Italia, ma l’inserimento nei contenuti resta limitato

Smart TV: come cambia il consumo video e la pubblicità in Italia

Native Advertising, cos'è e a cosa serve

Video marketing strategy: perché serve una regia davvero integrata

Digital4Marketing: nurturing per la community dei marketer B2B

Search Engine Marketing, migliorare le performance di business puntando sulla crescita del traffico web

Inbound Marketing, l'arte di attrarre i clienti. Cos'è e come farlo efficacemente

Nuove frontiere dell'AI

Il neuromarketing come leva decisionale anche nel B2B? Certo che sì

Dati unificati e intelligenza decisionale: come Wolford prepara il terreno all’AI marketing

Neuromarketing e AI: l’impatto delle pubblicità generate dalla macchina sulle emozioni dei consumatori

Brain: l’orchestratore intelligente che porta l’AI conversazionale a un nuovo livello

Come Sprinklr trasforma la Customer Experience in chiave unificata e data-driven

eDreams Odigeo, l’AI dietro al successo del servizio Prime dell’agenzia di viaggi online

Marketing automation B2B: perché l’omnicanalità non basta più

Lead generation B2B: il problema non è il traffico, ma la qualificazione

Content Marketing

Pubblicità personalizzata con l’AI: dal messaggio unico all’advertising su misura

La pubblicità si sposta sulla TV 2.0: crescono app, formati nativi e addressable

Eye tracking e neuromarketing: cosa vede davvero lo spettatore davanti alla TV

Bellissima (Tenacta): dal presidio TV a una video strategy omnicanale e misurabile

Gen Z e advertising: come cambia la pubblicità sulla TV connessa

Cresce la video advertising in Italia, ma l’inserimento nei contenuti resta limitato

Smart TV: come cambia il consumo video e la pubblicità in Italia

Native Advertising, cos'è e a cosa serve

Video marketing strategy: perché serve una regia davvero integrata

Digital4Marketing: nurturing per la community dei marketer B2B

Search Engine Marketing, migliorare le performance di business puntando sulla crescita del traffico web

Inbound Marketing, l'arte di attrarre i clienti. Cos'è e come farlo efficacemente

Archivio Newsletter

Nuove frontiere dell'AI

Il neuromarketing come leva decisionale anche nel B2B? Certo che sì

Dati unificati e intelligenza decisionale: come Wolford prepara il terreno all’AI marketing

Neuromarketing e AI: l’impatto delle pubblicità generate dalla macchina sulle emozioni dei consumatori

Brain: l’orchestratore intelligente che porta l’AI conversazionale a un nuovo livello

Come Sprinklr trasforma la Customer Experience in chiave unificata e data-driven

eDreams Odigeo, l’AI dietro al successo del servizio Prime dell’agenzia di viaggi online

Marketing automation B2B: perché l’omnicanalità non basta più

Lead generation B2B: il problema non è il traffico, ma la qualificazione

Codice Rss

Codice Rss