AI Marketing

<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/06/23144757/CONVERSATIONAL-MARKETING-768x432.jpg" class="card-responsive-img fit-img" alt="Marketing Conversazionale" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" fetchpriority="high" srcset="https://img.digital4.biz/wp-content/uploads/2025/06/23144757/CONVERSATIONAL-MARKETING-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/06/23144757/CONVERSATIONAL-MARKETING-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/06/23144757/CONVERSATIONAL-MARKETING-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/06/23144757/CONVERSATIONAL-MARKETING-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/06/23144757/CONVERSATIONAL-MARKETING-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/06/23144757/CONVERSATIONAL-MARKETING-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/06/23144757/CONVERSATIONAL-MARKETING-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/06/23144757/CONVERSATIONAL-MARKETING-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/06/23144757/CONVERSATIONAL-MARKETING-lq.jpg 30w" data-eio="l" />

ARTIFICIAL INTELLIGENCE
Marketing conversazionale: il futuro dell’engagement è nelle relazioni attive
23 Giu 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/06/23111940/shutterstock_2383502697-768x432.jpg" class="card-responsive-img fit-img" alt="Comportamento dei consumatori" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/06/23111940/shutterstock_2383502697-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/06/23111940/shutterstock_2383502697-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/06/23111940/shutterstock_2383502697-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/06/23111940/shutterstock_2383502697-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/06/23111940/shutterstock_2383502697-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/06/23111940/shutterstock_2383502697-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/06/23111940/shutterstock_2383502697-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/06/23111940/shutterstock_2383502697-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/06/23111940/shutterstock_2383502697-lq.jpg 30w" data-eio="l" />

TREND
Dalla GenAI alla (ri)scoperta dello shopping in store: i 5 trend che delineano il comportamento dei consumatori nel 2025
20 Giu 2025
di Sofia Ferrante
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/06/20103531/shutterstock_2501924821-768x432.jpg" class="card-responsive-img fit-img" alt="Relazione clienti" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/06/20103531/shutterstock_2501924821-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/06/20103531/shutterstock_2501924821-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/06/20103531/shutterstock_2501924821-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/06/20103531/shutterstock_2501924821-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/06/20103531/shutterstock_2501924821-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/06/20103531/shutterstock_2501924821-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/06/20103531/shutterstock_2501924821-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/06/20103531/shutterstock_2501924821-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/06/20103531/shutterstock_2501924821-lq.jpg 30w" data-eio="l" />

ARTIFICIAL INTELLIGENCE
In che modo l’Intelligenza Artificiale può (davvero) migliorare la relazione con i clienti?
20 Giu 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/06/19151236/shutterstock_2436158035-768x432.jpg" class="card-responsive-img fit-img" alt="Eolo" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/06/19151236/shutterstock_2436158035-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/06/19151236/shutterstock_2436158035-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/06/19151236/shutterstock_2436158035-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/06/19151236/shutterstock_2436158035-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/06/19151236/shutterstock_2436158035-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/06/19151236/shutterstock_2436158035-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/06/19151236/shutterstock_2436158035-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/06/19151236/shutterstock_2436158035-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/06/19151236/shutterstock_2436158035-lq.jpg 30w" data-eio="l" />

Success Story
Come Eolo ha ripensato la CX: dati, AI e sinergia IT-business al centro della trasformazione
19 Giu 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/06/17173738/shutterstock_2621064417-768x432.jpg" class="card-responsive-img fit-img" alt="Marketing Agentico" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/06/17173738/shutterstock_2621064417-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/06/17173738/shutterstock_2621064417-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/06/17173738/shutterstock_2621064417-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/06/17173738/shutterstock_2621064417-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/06/17173738/shutterstock_2621064417-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/06/17173738/shutterstock_2621064417-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/06/17173738/shutterstock_2621064417-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/06/17173738/shutterstock_2621064417-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/06/17173738/shutterstock_2621064417-lq.jpg 30w" data-eio="l" />

REPORTAGE DA CHICAGO
Benvenuti nell’era del Marketing Agentico: come Salesforce trasforma le interazioni con i consumatori grazie all’AI
17 Giu 2025
di Sofia Ferrante
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/06/16101109/shutterstock_1548743885-768x432.jpg" class="card-responsive-img fit-img" alt="luxury retail" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/06/16101109/shutterstock_1548743885-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/06/16101109/shutterstock_1548743885-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/06/16101109/shutterstock_1548743885-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/06/16101109/shutterstock_1548743885-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/06/16101109/shutterstock_1548743885-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/06/16101109/shutterstock_1548743885-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/06/16101109/shutterstock_1548743885-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/06/16101109/shutterstock_1548743885-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/06/16101109/shutterstock_1548743885-lq.jpg 30w" data-eio="l" />

ARTIFICIAL INTELLIGENCE
Intelligenza Artificiale nel lusso: come l’AI sta trasformando Marketing e Customer Experience
16 Giu 2025
di Giusi Disanto e  Antonio Dimitrov
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-768x432.jpg" class="card-responsive-img fit-img" alt="Agentforce" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/06/04160924/Salesforce-AWT-Milano-2025_01-lq.jpg 30w" data-eio="l" />

ARTIFICIAL INTELLIGENCE
Ripensare le relazioni con i clienti grazie all'AI: Salesforce come “Customer Zero” di Agentforce
05 Giu 2025
di Redazione Digital4Marketing 
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<img width="768" height="475" src="https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-768x475.jpg" class="card-responsive-img fit-img" alt="Lavazza" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-768x475.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-1164x720.jpg 1164w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-1746x1080.jpg 1746w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-1536x950.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-2048x1267.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-142x88.jpg 142w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-1024x633.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/06/03164410/shutterstock_1276257640-lq.jpg 30w" data-eio="l" />

Success Story
Lavazza trasforma la relazione con il cliente grazie a dati integrati e agenti virtuali avanzati
04 Giu 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/06/16125338/shutterstock_2288211809-768x432.jpg" class="card-responsive-img fit-img" alt="AI Week" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/06/16125338/shutterstock_2288211809-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/06/16125338/shutterstock_2288211809-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/06/16125338/shutterstock_2288211809-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/06/16125338/shutterstock_2288211809-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/06/16125338/shutterstock_2288211809-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/06/16125338/shutterstock_2288211809-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/06/16125338/shutterstock_2288211809-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/06/16125338/shutterstock_2288211809-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/06/16125338/shutterstock_2288211809-lq.jpg 30w" data-eio="l" />

ARTIFICIAL INTELLIGENCE
AI Week 2025: 5 lezioni per i CMO
26 Mag 2025
di Sofia Ferrante
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/05/09094707/shutterstock_1516266911-768x432.jpg" class="card-responsive-img fit-img" alt="ROI della CX" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/05/09094707/shutterstock_1516266911-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/05/09094707/shutterstock_1516266911-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/05/09094707/shutterstock_1516266911-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/05/09094707/shutterstock_1516266911-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/05/09094707/shutterstock_1516266911-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/05/09094707/shutterstock_1516266911-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/05/09094707/shutterstock_1516266911-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/05/09094707/shutterstock_1516266911-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/05/09094707/shutterstock_1516266911-lq.jpg 30w" data-eio="l" />

CX
Il ROI della Customer Experience: perché l’AI è la chiave per dimostrarne il valore
09 Mag 2025
di Redazione Digital4Marketing 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/05/07125526/Agentforce-Service-Summit-2025-1-768x432.jpg" class="card-responsive-img fit-img" alt="Agenti Virtuali" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/05/07125526/Agentforce-Service-Summit-2025-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/05/07125526/Agentforce-Service-Summit-2025-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/05/07125526/Agentforce-Service-Summit-2025-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/05/07125526/Agentforce-Service-Summit-2025-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/05/07125526/Agentforce-Service-Summit-2025-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/05/07125526/Agentforce-Service-Summit-2025-1-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/05/07125526/Agentforce-Service-Summit-2025-1-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/05/07125526/Agentforce-Service-Summit-2025-1.jpg 1800w" data-eio="l" />

ARTIFICIAL INTELLIGENCE
Il futuro del business è negli Agenti Virtuali: la visione di Salesforce
08 Mag 2025
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-768x432.jpg" class="card-responsive-img fit-img" alt="Lead Generation B2B" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/05/07115811/shutterstock_2203806427-lq.jpg 30w" data-eio="l" />

ARTIFICIAL INTELLIGENCE
Marketing B2B: come l'AI potenzia Lead Generation e Customer Strategy
07 Mag 2025
di Roberto Landrino
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Pagina 7 di 10

Lead Generation

Martech & Salestech

Account Based Marketing
Content Syndication B2B: promuovere i white paper su network verticali
16 Set 2026
di Sofia Arena
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Digital Transformation

Advertising

Digital Transformation

news
Servizi digitali comunali: il Comune di Napoli rafforza lo Smart URP con CRM e intelligenza artificiale
14 Lug 2026
di Redazione Digital4Marketing
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Advertising

Strategie
Strategie di e-commerce: il ruolo di SEO, GEO e AI nelle vendite online
25 Giu 2026
di Redazione Digital4Marketing
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AI Marketing

Marketing conversazionale: il futuro dell’engagement è nelle relazioni attive

Dalla GenAI alla (ri)scoperta dello shopping in store: i 5 trend che delineano il comportamento dei consumatori nel 2025

In che modo l’Intelligenza Artificiale può (davvero) migliorare la relazione con i clienti?

Come Eolo ha ripensato la CX: dati, AI e sinergia IT-business al centro della trasformazione

Benvenuti nell’era del Marketing Agentico: come Salesforce trasforma le interazioni con i consumatori grazie all’AI

Intelligenza Artificiale nel lusso: come l’AI sta trasformando Marketing e Customer Experience

Ripensare le relazioni con i clienti grazie all'AI: Salesforce come “Customer Zero” di Agentforce

Lavazza trasforma la relazione con il cliente grazie a dati integrati e agenti virtuali avanzati

AI Week 2025: 5 lezioni per i CMO

Il ROI della Customer Experience: perché l’AI è la chiave per dimostrarne il valore

Il futuro del business è negli Agenti Virtuali: la visione di Salesforce

Marketing B2B: come l'AI potenzia Lead Generation e Customer Strategy

Lead Generation

Webinar aziendali: superare la logica della lead generation a freddo

C-Level Thought Leadership: l’Impatto dei Media

Dobbiamo smettere di essere autoreferenziali nello storytelling B2B Tech

Marketing automation B2B: perché l’omnicanalità non basta più

Hyper-personalization: perché resta una promessa senza dati e MarTech solidi

Content Syndication B2B: promuovere i white paper su network verticali

Servizi digitali comunali: il Comune di Napoli rafforza lo Smart URP con CRM e intelligenza artificiale

Strategie di e-commerce: il ruolo di SEO, GEO e AI nelle vendite online

AI Marketing

Marketing conversazionale: il futuro dell’engagement è nelle relazioni attive

Dalla GenAI alla (ri)scoperta dello shopping in store: i 5 trend che delineano il comportamento dei consumatori nel 2025

In che modo l’Intelligenza Artificiale può (davvero) migliorare la relazione con i clienti?

Come Eolo ha ripensato la CX: dati, AI e sinergia IT-business al centro della trasformazione

Benvenuti nell’era del Marketing Agentico: come Salesforce trasforma le interazioni con i consumatori grazie all’AI

Intelligenza Artificiale nel lusso: come l’AI sta trasformando Marketing e Customer Experience

Ripensare le relazioni con i clienti grazie all'AI: Salesforce come “Customer Zero” di Agentforce

Lavazza trasforma la relazione con il cliente grazie a dati integrati e agenti virtuali avanzati

AI Week 2025: 5 lezioni per i CMO

Il ROI della Customer Experience: perché l’AI è la chiave per dimostrarne il valore

Il futuro del business è negli Agenti Virtuali: la visione di Salesforce

Marketing B2B: come l'AI potenzia Lead Generation e Customer Strategy

Archivio Newsletter

Lead Generation

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