Chiara Palamà

Human & Strategy Designer, Associata AISM

Chiara Palamà è Human & Strategy Designer, facilitatrice, consulente e formatrice specializzata in marketing e business strategy attraverso strumenti e metodi human-based. Co-autrice del metodo Business Design Marketing®, aiuta imprese e manager a fa emergere la strategia, unendo visione, design e cultura organizzativa, partendo dal valore delle persone.

Articoli dell'autore



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/10/29103459/shutterstock_1888826311-1-768x432.jpg" class="card-responsive-img fit-img" alt="Reverse engineering" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/10/29103459/shutterstock_1888826311-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/10/29103459/shutterstock_1888826311-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/10/29103459/shutterstock_1888826311-1-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/10/29103459/shutterstock_1888826311-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/10/29103459/shutterstock_1888826311-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/10/29103459/shutterstock_1888826311-1-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/10/29103459/shutterstock_1888826311-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/10/29103459/shutterstock_1888826311-1-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/10/29103459/shutterstock_1888826311-1.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

APPROFONDIMENTO
Reverse engineering nel marketing: ripensare la strategia e trasformarla in un processo adattivo e condiviso
29 Ott 2025
di Chiara Palamà
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/07/Business-Design-Marketing-768x432.jpg" class="card-responsive-img fit-img" alt="Business Design Marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/07/Business-Design-Marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/07/Business-Design-Marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/07/Business-Design-Marketing.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/07/Business-Design-Marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/07/Business-Design-Marketing-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/07/Business-Design-Marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/07/Business-Design-Marketing-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Il libro
Business Design Marketing, una metodologia di co-creazione che mette al centro le persone
20 Lug 2022
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/03/Co-creazione-marketing-1-768x432.webp" class="card-responsive-img fit-img" alt="La co-creazione nel marketing: perché serve un’innovazione di metodo" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/03/Co-creazione-marketing-1-768x432.webp 768w, https://img.digital4.biz/wp-content/uploads/2022/03/Co-creazione-marketing-1-1280x720.webp 1280w, https://img.digital4.biz/wp-content/uploads/2022/03/Co-creazione-marketing-1-156x88.webp 156w, https://img.digital4.biz/wp-content/uploads/2022/03/Co-creazione-marketing-1-1536x864.webp 1536w, https://img.digital4.biz/wp-content/uploads/2022/03/Co-creazione-marketing-1-640x360.webp 640w, https://img.digital4.biz/wp-content/uploads/2022/03/Co-creazione-marketing-1-lq.webp 30w, https://img.digital4.biz/wp-content/uploads/2022/03/Co-creazione-marketing-1.webp 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

STRATEGIE
La co-creazione nel marketing: perché serve un’innovazione di metodo
15 Mar 2022
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