Ilaria Zampori*

General Manager Italy & Spain di Quantcast

Articoli dell'autore



<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_609058265-1-1-768x432.jpg" class="card-responsive-img fit-img" alt="Connected TV" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_609058265-1-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_609058265-1-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_609058265-1-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_609058265-1-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_609058265-1-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_609058265-1-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/03/shutterstock_609058265-1-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Trend
Connected TV, un universo tutto da esplorare
23 Mar 2023
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/12/Campagna-adv--768x432.jpg" class="card-responsive-img fit-img" alt="Campagna adv" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/12/Campagna-adv--768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/12/Campagna-adv--1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/12/Campagna-adv-.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/12/Campagna-adv--156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/12/Campagna-adv--1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/12/Campagna-adv--640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/12/Campagna-adv--lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

ADVERTISING
La corretta misurazione è la chiave del successo di una campagna adv
06 Dic 2022
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/07/Agilita-digitale-768x432.jpg" class="card-responsive-img fit-img" alt="Agilità digitale" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/07/Agilita-digitale-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/07/Agilita-digitale-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/07/Agilita-digitale.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/07/Agilita-digitale-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/07/Agilita-digitale-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/07/Agilita-digitale-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/07/Agilita-digitale-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Advertising
Agilità digitale: la nuova parola d’ordine per i marketer
28 Lug 2022
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/08/intelligenza-artificiale-marketing-digitale-768x432.jpg" class="card-responsive-img fit-img" alt="intelligenza artificiale marketing digitale" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/08/intelligenza-artificiale-marketing-digitale-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/08/intelligenza-artificiale-marketing-digitale-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/08/intelligenza-artificiale-marketing-digitale-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/08/intelligenza-artificiale-marketing-digitale-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/08/intelligenza-artificiale-marketing-digitale-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/08/intelligenza-artificiale-marketing-digitale.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

I rischi dell'AI
Intelligenza Artificiale e Digital Marketing: come difendersi dai bias?
23 Ago 2021
di Ilaria Zampori*
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2021/05/Cookie-di-terza-parte-768x432.jpg" class="card-responsive-img fit-img" alt="Cookie di terza parte" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2021/05/Cookie-di-terza-parte-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2021/05/Cookie-di-terza-parte-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2021/05/Cookie-di-terza-parte-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2021/05/Cookie-di-terza-parte-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2021/05/Cookie-di-terza-parte-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2021/05/Cookie-di-terza-parte.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Scenari
Senza cookie di terza parte è a rischio la democratizzazione del web?
19 Mag 2021
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<img width="768" height="422" src="https://img.digital4.biz/wp-content/uploads/2016/04/advertising-and-promotion-e1526914953981-768x422.jpg" class="card-responsive-img fit-img" alt="GDPR e adv online" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2016/04/advertising-and-promotion-e1526914953981-768x422.jpg 768w, https://img.digital4.biz/wp-content/uploads/2016/04/advertising-and-promotion-e1526914953981-1280x703.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2016/04/advertising-and-promotion-e1526914953981.jpg 1747w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Adv e data protection
Pubblicità online: come sopravvivere nell’era del GDPR
01 Apr 2019
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