Touchpoint

MARKETING OMNICANALE

Omnichannel CX: l'importanza di adottare una strategia che pone al centro la persona e i suoi bisogni

26 Set 2023

<img width="1920" height="1080" src="https://img.digital4.biz/wp-content/uploads/2023/07/MicrosoftTeams-image-204-1920x1080.jpg" class="responsive-img" alt="Prysmian" style="display: block;" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/07/MicrosoftTeams-image-204.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/07/MicrosoftTeams-image-204-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/07/MicrosoftTeams-image-204-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/07/MicrosoftTeams-image-204-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/07/MicrosoftTeams-image-204-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/07/MicrosoftTeams-image-204-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/07/MicrosoftTeams-image-204-lq.jpg 30w" sizes="(max-width: 1920px) 100vw, 1920px" data-eio="l" />					
INTERVISTA
Prysmian, servizi digitali innovativi per garantire la Customer Excellence24 Lug 2023
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/11/fasi-del-customer-journey-768x432.jpg" class="card-responsive-img fit-img" alt="fasi del customer journey" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/11/fasi-del-customer-journey-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/11/fasi-del-customer-journey-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/11/fasi-del-customer-journey-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/11/fasi-del-customer-journey-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/11/fasi-del-customer-journey-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/11/fasi-del-customer-journey.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Customer experience
Le fasi del Customer Journey: cosa serve per mappare e migliorare l'esperienza tra cliente e brand
26 Mag 2023
di Alice Palumbo
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/04/Customer-Communication-768x432.jpg" class="card-responsive-img fit-img" alt="Customer Communication" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/04/Customer-Communication-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/04/Customer-Communication-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/04/Customer-Communication-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/04/Customer-Communication-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/04/Customer-Communication-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/04/Customer-Communication.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Guide e How-to
Customer Communication Management, come gestire la comunicazione omni-canale dei clienti
09 Gen 2023
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<img width="768" height="428" src="https://img.digital4.biz/wp-content/uploads/2022/04/word-image-1-768x428.jpg" class="card-responsive-img fit-img" alt="Consumatori Digitali Consapevoli" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/04/word-image-1-768x428.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/04/word-image-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/04/word-image-1-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2022/04/word-image-1.jpg 971w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Cybersecurity
Consumatori digitali consapevoli, una campagna UE per sensibilizzare e proteggere dai pericoli online
03 Mag 2022
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2014/09/e-commerce-e-768x432.jpg" class="card-responsive-img fit-img" alt="e-commerce" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2014/09/e-commerce-e-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2014/09/e-commerce-e-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2014/09/e-commerce-e-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2014/09/e-commerce-e-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2014/09/e-commerce-e-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2014/09/e-commerce-e.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

CUSTOMER ENGAGEMENT
Consumatore connesso e digital engagement: 2020 anno della svolta
09 Dic 2020
di Laura Zanotti
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2018/08/customer-experience-management-in-store-768x432.jpg" class="card-responsive-img fit-img" alt="customer experience management in store" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/08/customer-experience-management-in-store-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/08/customer-experience-management-in-store-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2018/08/customer-experience-management-in-store-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2018/08/customer-experience-management-in-store-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2018/08/customer-experience-management-in-store-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/08/customer-experience-management-in-store.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

multicanalità
Customer experience management al centro della strategia di vendita
17 Mag 2020
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/03/Quadient-768x432.jpg" class="card-responsive-img fit-img" alt="Quadient" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/03/Quadient-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/03/Quadient-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/03/Quadient-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/03/Quadient-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/03/Quadient.jpg 960w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Trend
Quadient CXM: come gestire la comunicazione con il cliente per garantire una Customer Experience d’eccellenza
17 Mar 2020
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<img width="1920" height="1080" src="https://img.digital4.biz/wp-content/uploads/2019/12/Unieuro.jpg" class="responsive-img" alt="Unieuro" style="display: block;" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/12/Unieuro.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2019/12/Unieuro-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/12/Unieuro-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/12/Unieuro-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/12/Unieuro-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/12/Unieuro-lq.jpg 30w" sizes="(max-width: 1920px) 100vw, 1920px" data-eio="l" />					
Videointervista
Quando l’omnicanalità è nel DNA di un’azienda: l’esperienza di Unieuro15 Gen 2020
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