Politecnico di Milano

osservatori polimi

OCX: nel 2025 le aziende italiane arretrano nella maturità omnicanale

12 Feb 2026

<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2026/01/26231947/digital4-hyper-personalization-feat-768x432.jpg" class="card-responsive-img fit-img" alt="hyper personalization" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2026/01/26231947/digital4-hyper-personalization-feat-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2026/01/26231947/digital4-hyper-personalization-feat-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2026/01/26231947/digital4-hyper-personalization-feat-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2026/01/26231947/digital4-hyper-personalization-feat-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2026/01/26231947/digital4-hyper-personalization-feat-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2026/01/26231947/digital4-hyper-personalization-feat-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2026/01/26231947/digital4-hyper-personalization-feat-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2026/01/26231947/digital4-hyper-personalization-feat.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

osservatori polimi
Hyper-personalization: perché resta una promessa senza dati e MarTech solidi
09 Feb 2026
di Federico Parravicini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2026/01/27092543/digital4-ai-omnichannel-customer-experience-feat-768x432.jpg" class="card-responsive-img fit-img" alt="ai omnichannel customer experience" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2026/01/27092543/digital4-ai-omnichannel-customer-experience-feat-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2026/01/27092543/digital4-ai-omnichannel-customer-experience-feat-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2026/01/27092543/digital4-ai-omnichannel-customer-experience-feat-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2026/01/27092543/digital4-ai-omnichannel-customer-experience-feat-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2026/01/27092543/digital4-ai-omnichannel-customer-experience-feat-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2026/01/27092543/digital4-ai-omnichannel-customer-experience-feat-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2026/01/27092543/digital4-ai-omnichannel-customer-experience-feat-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2026/01/27092543/digital4-ai-omnichannel-customer-experience-feat.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

osservatori polimi
AI nell'Omnichannel Customer Experience: i limiti e le nuove priorità
09 Feb 2026
di Federico Parravicini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543-768x432.jpg" class="card-responsive-img fit-img" alt="strategie omnichannel" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

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L’evoluzione delle strategie omnichannel nel customer care
24 Feb 2025
di Federico Parravicini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_-768x432.jpg" class="card-responsive-img fit-img" alt="customer care assistenza clienti" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

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Customer care e assistenza clienti: da centro di costo a centro di valore
24 Feb 2025
di Federico Parravicini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/24144516/PXL_20250221_094107463.MP_-768x432.jpg" class="card-responsive-img fit-img" alt="omnicanalità" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/24144516/PXL_20250221_094107463.MP_-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/24144516/PXL_20250221_094107463.MP_-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/24144516/PXL_20250221_094107463.MP_-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/24144516/PXL_20250221_094107463.MP_-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/24144516/PXL_20250221_094107463.MP_-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/24144516/PXL_20250221_094107463.MP_-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/24144516/PXL_20250221_094107463.MP_.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/02/24144516/PXL_20250221_094107463.MP_.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

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AI e omnicanalità: la nuova frontiera del Customer Management
24 Feb 2025
di Federico Parravicini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/24143008/PXL_20250221_092820223.MP_-768x432.jpg" class="card-responsive-img fit-img" alt="customer service ai" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/24143008/PXL_20250221_092820223.MP_-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/24143008/PXL_20250221_092820223.MP_-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/24143008/PXL_20250221_092820223.MP_-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/24143008/PXL_20250221_092820223.MP_-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/24143008/PXL_20250221_092820223.MP_-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/24143008/PXL_20250221_092820223.MP_-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/24143008/PXL_20250221_092820223.MP_.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/02/24143008/PXL_20250221_092820223.MP_.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

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AI e Customer Management: la rivoluzione dell’engagement e della personalizzazione
24 Feb 2025
di Federico Parravicini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/24141405/PXL_20250221_094751549-768x432.jpg" class="card-responsive-img fit-img" alt="ascolto attivo" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/24141405/PXL_20250221_094751549-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/24141405/PXL_20250221_094751549-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/24141405/PXL_20250221_094751549-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/24141405/PXL_20250221_094751549-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/24141405/PXL_20250221_094751549-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/24141405/PXL_20250221_094751549-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/24141405/PXL_20250221_094751549.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/02/24141405/PXL_20250221_094751549.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

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Ascoltare la Voce del Cliente: il Ruolo dell’AI nel Customer Service
24 Feb 2025
di Federico Parravicini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/24125740/PXL_20250221_093600031-768x432.jpg" class="card-responsive-img fit-img" alt="customer service" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/24125740/PXL_20250221_093600031-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/24125740/PXL_20250221_093600031-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/24125740/PXL_20250221_093600031-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/24125740/PXL_20250221_093600031-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/24125740/PXL_20250221_093600031-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/24125740/PXL_20250221_093600031-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/24125740/PXL_20250221_093600031.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/02/24125740/PXL_20250221_093600031.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

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L’evoluzione del customer service: dall’efficienza alla qualità dell’esperienza
24 Feb 2025
di Federico Parravicini
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