marketing strategico

APPROFONDIMENTO

Reverse engineering nel marketing: ripensare la strategia e trasformarla in un processo adattivo e condiviso

29 Ott 2025

<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/18173834/shutterstock_1996988045-1-768x432.jpg" class="card-responsive-img fit-img" alt="shutterstock_1996988045" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/18173834/shutterstock_1996988045-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/18173834/shutterstock_1996988045-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/18173834/shutterstock_1996988045-1-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/09/18173834/shutterstock_1996988045-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/18173834/shutterstock_1996988045-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/18173834/shutterstock_1996988045-1-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/09/18173834/shutterstock_1996988045-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/18173834/shutterstock_1996988045-1-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/18173834/shutterstock_1996988045-1.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

STRATEGIE
Hybrid Marketing: tecnologia e autenticità al centro della relazione B2B
19 Set 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/09/18093651/shutterstock_2164865441-768x432.jpg" class="card-responsive-img fit-img" alt="shutterstock_2164865441" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/09/18093651/shutterstock_2164865441-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/09/18093651/shutterstock_2164865441-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/09/18093651/shutterstock_2164865441-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/09/18093651/shutterstock_2164865441-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/09/18093651/shutterstock_2164865441-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/09/18093651/shutterstock_2164865441-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/09/18093651/shutterstock_2164865441-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/09/18093651/shutterstock_2164865441-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/09/18093651/shutterstock_2164865441.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

SUCCESS STORY
Bellissima (Tenacta): dal presidio TV a una video strategy omnicanale e misurabile
18 Set 2025
di Mattia Lanzarone
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/04/14154723/shutterstock_2250151433-768x432.jpg" class="card-responsive-img fit-img" alt="Go-to-market strategia" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/04/14154723/shutterstock_2250151433-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/04/14154723/shutterstock_2250151433-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/04/14154723/shutterstock_2250151433-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/04/14154723/shutterstock_2250151433-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/04/14154723/shutterstock_2250151433-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/04/14154723/shutterstock_2250151433-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/04/14154723/shutterstock_2250151433-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/04/14154723/shutterstock_2250151433-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/04/14154723/shutterstock_2250151433-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

DIGITAL MARKETING
Ripensare la strategia Go-to-market: i passi necessari
16 Apr 2025
di Manuela Gianni
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2019/07/Analisi-SWOT-768x432.jpg" class="card-responsive-img fit-img" alt="Analisi SWOT" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2019/07/Analisi-SWOT-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2019/07/Analisi-SWOT-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2019/07/Analisi-SWOT-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2019/07/Analisi-SWOT-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2019/07/Analisi-SWOT-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2019/07/Analisi-SWOT.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Analisi SWOT: cos'è, come farla, vantaggi ed esempi per aziende
27 Mar 2024
di Federico Della Bella
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/06/MicrosoftTeams-image-150-768x432.jpg" class="card-responsive-img fit-img" alt="Business game" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/06/MicrosoftTeams-image-150-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/06/MicrosoftTeams-image-150-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/06/MicrosoftTeams-image-150.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/06/MicrosoftTeams-image-150-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/06/MicrosoftTeams-image-150-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/06/MicrosoftTeams-image-150-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/06/MicrosoftTeams-image-150-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Marketing strategico
Business game, i benefici per lo sviluppo delle soft skill nel marketing strategico
08 Giu 2023
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/11/Strategie-di-marketing-omnichannel-768x432.jpg" class="card-responsive-img fit-img" alt="marketing plan" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/11/Strategie-di-marketing-omnichannel-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/11/Strategie-di-marketing-omnichannel-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/11/Strategie-di-marketing-omnichannel.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/11/Strategie-di-marketing-omnichannel-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/11/Strategie-di-marketing-omnichannel-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/11/Strategie-di-marketing-omnichannel-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/11/Strategie-di-marketing-omnichannel-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
I sette passi per costruire un Marketing Plan annuale efficace
10 Nov 2022
di Greta Lomaestro
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/10/Digital-Marketing-Tranformation-768x432.jpg" class="card-responsive-img fit-img" alt="Digital Marketing Tranformation" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/10/Digital-Marketing-Tranformation-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/10/Digital-Marketing-Tranformation-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/10/Digital-Marketing-Tranformation.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/10/Digital-Marketing-Tranformation-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/10/Digital-Marketing-Tranformation-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/10/Digital-Marketing-Tranformation-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/10/Digital-Marketing-Tranformation-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Digital Marketing Transformation, un modello per guidare l'evoluzione della funzione
13 Ott 2022
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2022/08/Strategia-di-digital-marketing--768x432.jpg" class="card-responsive-img fit-img" alt="Strategia di digital marketing" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2022/08/Strategia-di-digital-marketing--768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2022/08/Strategia-di-digital-marketing--1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2022/08/Strategia-di-digital-marketing-.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2022/08/Strategia-di-digital-marketing--156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2022/08/Strategia-di-digital-marketing--1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2022/08/Strategia-di-digital-marketing--640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2022/08/Strategia-di-digital-marketing--lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GUIDE E HOW-TO
Strategia di Digital Marketing: idee, azioni e strumenti per valorizzare la presenza online del brand
08 Set 2022
di Greta Lomaestro
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