marketing e vendite

Management

RevOps (Revenue Operations): come allineare Marketing, Sales e Customer Care

08 Apr 2024

<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_2159708039-1-768x432.jpg" class="card-responsive-img fit-img" alt="Avversione alla perdita" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_2159708039-1-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_2159708039-1-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_2159708039-1.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_2159708039-1-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_2159708039-1-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_2159708039-1-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2023/04/shutterstock_2159708039-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Neuromarketing
Il ruolo dei bias cognitivi nell'indirizzare i comportamenti dei consumatori: l’avversione alla perdita
19 Apr 2023
di Carlotta Perlini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2020/05/ripartenza-768x432.jpg" class="card-responsive-img fit-img" alt="ripartenza" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2020/05/ripartenza-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2020/05/ripartenza-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2020/05/ripartenza-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2020/05/ripartenza-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2020/05/ripartenza-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2020/05/ripartenza.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Guide e How-to
Lean Marketing per la ripartenza delle PMI: 7 strategie semplici ed efficaci ai tempi del Covid-19
08 Apr 2021
di Alessandro Martemucci
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2018/11/Parmalat-768x432.jpg" class="card-responsive-img fit-img" alt="Parmalat" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/11/Parmalat-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2018/11/Parmalat-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2018/11/Parmalat-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2018/11/Parmalat-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2018/11/Parmalat-lq.jpg 30w, https://img.digital4.biz/wp-content/uploads/2018/11/Parmalat.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Data Management
Parmalat: qualità, univocità e disponibilità dei dati per politiche commerciali efficaci
27 Nov 2018
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<img width="465" height="465" src="https://img.digital4.biz/wp-content/uploads/2018/02/webinar-140704175454.jpg" class="card-responsive-img fit-img" alt="Mobile commerce: progettare e implementare iniziative di successo" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/webinar-140704175454.jpg 465w, https://img.digital4.biz/wp-content/uploads/2018/02/webinar-140704175454-lq.jpg 30w" sizes="(max-width: 465px) 100vw, 465px" data-eio="l" />

OSSERVATORI DIGITAL INNOVATION
Mobile commerce: progettare e implementare iniziative di successo
11 Gen 2016
di Isabella Gandini
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<img width="465" height="465" src="https://img.digital4.biz/wp-content/uploads/2018/02/webinar-140704175454.jpg" class="card-responsive-img fit-img" alt="Percorso eCommerce B2c: progettare una strategia omnicanale" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/webinar-140704175454.jpg 465w, https://img.digital4.biz/wp-content/uploads/2018/02/webinar-140704175454-lq.jpg 30w" sizes="(max-width: 465px) 100vw, 465px" data-eio="l" />

OSSERVATORI DIGITAL INNOVATION
Percorso eCommerce B2c: progettare una strategia omnicanale
01 Dic 2015
di Isabella Gandini
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<img width="200" height="200" src="https://img.digital4.biz/wp-content/uploads/2018/02/workshop-premium-140310123213.jpg" class="card-responsive-img fit-img" alt="workshop-premium-140310123213" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/workshop-premium-140310123213.jpg 200w, https://img.digital4.biz/wp-content/uploads/2018/02/workshop-premium-140310123213-lq.jpg 30w" sizes="(max-width: 200px) 100vw, 200px" data-eio="l" />

OSSERVATORI DIGITAL INNOVATION
Application Store Optimization: le regole da conoscere e alcuni esempi pratici
30 Nov 2015
di Isabella Gandini
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<img width="200" height="200" src="https://img.digital4.biz/wp-content/uploads/2018/02/pacchetto-150220155348.jpg" class="card-responsive-img fit-img" alt="Percorso: Strategie e strumenti per progettare Mobile App di successo" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/pacchetto-150220155348.jpg 200w, https://img.digital4.biz/wp-content/uploads/2018/02/pacchetto-150220155348-lq.jpg 30w" sizes="(max-width: 200px) 100vw, 200px" data-eio="l" />

OSSERVATORI DIGITAL INNOVATION
Percorso: Strategie e strumenti per progettare Mobile App di successo
24 Nov 2015
di Isabella Gandini
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<img width="465" height="465" src="https://img.digital4.biz/wp-content/uploads/2018/02/webinar-140704175454.jpg" class="card-responsive-img fit-img" alt="Cosa significa adottare una strategia per le Mobile App e perchè è importante" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2018/02/webinar-140704175454.jpg 465w, https://img.digital4.biz/wp-content/uploads/2018/02/webinar-140704175454-lq.jpg 30w" sizes="(max-width: 465px) 100vw, 465px" data-eio="l" />

OSSERVATORI DIGITAL INNOVATION
Cosa significa adottare una strategia per le Mobile App e perchè è importante
10 Nov 2015
di Isabella Gandini
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